Communications Strategist
Inside Higher Ed, Augusta, GA, United States
About Us
Augusta University is Georgia's innovation center for education and health care, training the next generation of innovators, leaders, and healthcare providers in classrooms and clinics on four campuses in Augusta and locations across the state. More than 12,000 students choose Augusta for educational opportunities at the center of Georgia's cybersecurity hub and experiential learning that blends arts and application, humanities, and the health sciences. Augusta is home to Georgia's only public academic health center, where groundbreaking research is creating a healthier, more prosperous Georgia, and world‑class clinicians are bringing the medicine of tomorrow to patient care today. Our mission and values https://www.augusta.edu/about/mission.php make Augusta University an institution like no other.
Job Details Job ID: 296022
Location: Summerville Campus
Full/Part Time: Full Time
Job Summary The holder of this position will work closely and integrate with AU's Communications and Marketing to maintain a positive public image, promote college programs, and publicize student and faculty achievements in alignment with university standards. The communications strategist will be responsible for producing and designing content for the college's internal (student) and external (alumni, friends, and business community) newsletters, to include formatting for digital publication via email and on the website, and the college's Annual Report (digital and print).
Responsibilities
EVENT MANAGEMENT:
Provide assistance in planning, organizing, and carrying out all college events throughout the year. Generate content to advertise and market events and provide appropriate post‑event coverage to appropriate constituencies.
NEWSLETTERS & ELECTRONIC COMMUNICATIONS:
Utilize templates provided and/or endorsed by DCM to create, design, and produce print and digital issues of the college's newsletters and annual report by aggregating content from a variety of sources and creating content as needed. Utilize tools provided and/or endorsed by DCM (Poppulo, Emma/Marigold, listservs, etc.) to electronically distribute newsletters and other forms of communication or engagement (surveys, invitations/mailings, document repositories, calendar events, etc.). Meet content deadlines based on production schedules from dean's office.
COMMUNICATIONS & MARKETING STRATEGY AND PLANNING:
Maintain situational awareness of the college's priorities by attending college and departmental meetings and events, both on one's own initiative and as directed by the dean and his leadership team. Exercise professional judgment in planning strategies to effectively develop and carry out communications and marketing initiatives to promote the college's programs, student and faculty achievements, etc., to internal and external constituencies. Present those strategies to the dean and to members of the dean's leadership team.
CONTENT DEVELOPMENT AND MANAGEMENT:
Serve as the primary point of contact/interface with the college's subject matter experts to capture/draft and produce/edit information to be delivered through various communications outlets (college and university website(s), Jagwire, college newsletters, college webpages, social media, etc.). Schedule, coordinate, and implement communication and marketing meetings as needed. Create, coordinate, and select photography and videography for print and electronic communications. Maintain effective working relationships with DCM communications specialists, editors, graphic designers, photographers, videographers, etc. Identify, documents (record and/or write), and disseminate internal blurbs, stories, videos, and/or news items as they pertain to the unit and notify DCM for consideration of broader dissemination (e.g., publication in Jagwire, media releases, etc.). Capture, produce, and maintain a growing library of digital content, testimonials (images, videos, quotations), and written content which vividly conveys the experiences, people, achievements, and initiatives of the college and its programs to support a variety of marketing, promotional, and informational needs.
WEBSITE MANAGEMENT:
Conduct routine reviews of website content to ensure it is updated appropriately; Update content as needed and implement plan outlined in web governance. Work with technology staff to ensure ongoing improvement of website, including phased updates and redesigns. Utilize tools provided and/or endorsed by DCM to update content on the web and conduct a regular review for broken links, misspellings, etc.
SOCIAL MEDIA MANAGEMENT:
Receive content from subject matter experts. Curate content for social channels to meet regular posting standards. Utilize tools provided and/or endorsed by DCM to update content on social media (Facebook, LinkedIn, Instagram, Snapchat, etc.). Actively monitor and update social media participation, take the organization to an active and innovative presence on established and new social media outlets. Actively monitor online reputation and make recommendations to enhance said reputation.
OTHER:
Perform other duties as assigned.
Required Qualifications
Bachelor's degree from an accredited college or university in a related field and a minimum of three years of direct related communications/marketing experience.
Preferred Qualifications
Master's degree from an accredited college or university in marketing, public relations, or strategic communications, or related field.
Knowledge, Skills, & Abilities Knowledge
Proficient in Microsoft Office and other computer software/databases.
Knowledge of general office procedures, databases, operating systems, and spreadsheets in computer software systems.
Knowledge of photography/videography/visual and graphic design.
Comfort with learning and using content management systems and familiarity with Google Analytics.
Knowledge and experience in planning and implementing marketing/PR/communications campaigns.
Skills
Excellent organizational and prioritization skills.
Demonstrated creativity and innovation.
Excellent verbal and written communication skills/storytelling.
Excellent interpersonal/collaboration skills.
Business software/computer skills to include proficiency using Adobe Creative Suite (Illustrator, Photoshop, InDesign, PremierePro) and Acrobat Pro; proficiency with web editing/publishing tasks; creativity, branding, visual design sense, understanding UX, print design, familiarity with design software, HTML, CSS (cascading style sheets), typography.
Superior customer service.
Project management skills.
Abilities
Ability to maintain confidentiality.
Analytical ability.
Ability to work independently and exercise sound judgment.
High professionalism.
Work well under pressure and manage deadlines.
Ability to organize and coordinate resources and projects in a timely manner.
Detail-oriented.
Proficiency with various social media platforms.
Ability to use the standard tools and software of the trade approved and endorsed by the DCM, while demonstrating a strong understanding of the following policies and resources: Division of Communication and Marketing policies, AU web governance, AU brand guidelines, AU expert database.
Shift/Salary/Benefits
Shift: Days/M-F (Work outside of normal business hours may be required).
Pay Band: B10.
Salary: Minimum $52,500/annually - Midpoint: $54,080/annually.
Recruitment Period: Until Filled.
Benefits: health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), earned vacation time, sick leave, and 13 paid holidays.
Tuition Assistance Program: Full‑time employees who have been employed with us successfully for more than 6 months can be considered.
Other Information Augusta University is a tobacco‑free environment, and the use of any tobacco products on any part of the campus, both inside and outside, is strictly prohibited.
Equal Employment Opportunity Augusta University is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.
How To Apply Consider applying with us today! Applicants are encouraged to tailor their resumes to the position of interest by clearly highlighting relevant work experience and skills gained from previous employment. Resumes should reflect how your background aligns with the qualifications and responsibilities of the role. https://www.augusta.edu/hr/jobs/ Select University Faculty & Staff > External Applicants if you are a candidate from outside the university Select University Faculty & Staff > Internal Applicants if you are a current university employee If you need further assistance, please contact us at 706-721-9365.
To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=12000&JobOpeningId=296022&PostingSeq=1
#J-18808-Ljbffr
Job Details Job ID: 296022
Location: Summerville Campus
Full/Part Time: Full Time
Job Summary The holder of this position will work closely and integrate with AU's Communications and Marketing to maintain a positive public image, promote college programs, and publicize student and faculty achievements in alignment with university standards. The communications strategist will be responsible for producing and designing content for the college's internal (student) and external (alumni, friends, and business community) newsletters, to include formatting for digital publication via email and on the website, and the college's Annual Report (digital and print).
Responsibilities
EVENT MANAGEMENT:
Provide assistance in planning, organizing, and carrying out all college events throughout the year. Generate content to advertise and market events and provide appropriate post‑event coverage to appropriate constituencies.
NEWSLETTERS & ELECTRONIC COMMUNICATIONS:
Utilize templates provided and/or endorsed by DCM to create, design, and produce print and digital issues of the college's newsletters and annual report by aggregating content from a variety of sources and creating content as needed. Utilize tools provided and/or endorsed by DCM (Poppulo, Emma/Marigold, listservs, etc.) to electronically distribute newsletters and other forms of communication or engagement (surveys, invitations/mailings, document repositories, calendar events, etc.). Meet content deadlines based on production schedules from dean's office.
COMMUNICATIONS & MARKETING STRATEGY AND PLANNING:
Maintain situational awareness of the college's priorities by attending college and departmental meetings and events, both on one's own initiative and as directed by the dean and his leadership team. Exercise professional judgment in planning strategies to effectively develop and carry out communications and marketing initiatives to promote the college's programs, student and faculty achievements, etc., to internal and external constituencies. Present those strategies to the dean and to members of the dean's leadership team.
CONTENT DEVELOPMENT AND MANAGEMENT:
Serve as the primary point of contact/interface with the college's subject matter experts to capture/draft and produce/edit information to be delivered through various communications outlets (college and university website(s), Jagwire, college newsletters, college webpages, social media, etc.). Schedule, coordinate, and implement communication and marketing meetings as needed. Create, coordinate, and select photography and videography for print and electronic communications. Maintain effective working relationships with DCM communications specialists, editors, graphic designers, photographers, videographers, etc. Identify, documents (record and/or write), and disseminate internal blurbs, stories, videos, and/or news items as they pertain to the unit and notify DCM for consideration of broader dissemination (e.g., publication in Jagwire, media releases, etc.). Capture, produce, and maintain a growing library of digital content, testimonials (images, videos, quotations), and written content which vividly conveys the experiences, people, achievements, and initiatives of the college and its programs to support a variety of marketing, promotional, and informational needs.
WEBSITE MANAGEMENT:
Conduct routine reviews of website content to ensure it is updated appropriately; Update content as needed and implement plan outlined in web governance. Work with technology staff to ensure ongoing improvement of website, including phased updates and redesigns. Utilize tools provided and/or endorsed by DCM to update content on the web and conduct a regular review for broken links, misspellings, etc.
SOCIAL MEDIA MANAGEMENT:
Receive content from subject matter experts. Curate content for social channels to meet regular posting standards. Utilize tools provided and/or endorsed by DCM to update content on social media (Facebook, LinkedIn, Instagram, Snapchat, etc.). Actively monitor and update social media participation, take the organization to an active and innovative presence on established and new social media outlets. Actively monitor online reputation and make recommendations to enhance said reputation.
OTHER:
Perform other duties as assigned.
Required Qualifications
Bachelor's degree from an accredited college or university in a related field and a minimum of three years of direct related communications/marketing experience.
Preferred Qualifications
Master's degree from an accredited college or university in marketing, public relations, or strategic communications, or related field.
Knowledge, Skills, & Abilities Knowledge
Proficient in Microsoft Office and other computer software/databases.
Knowledge of general office procedures, databases, operating systems, and spreadsheets in computer software systems.
Knowledge of photography/videography/visual and graphic design.
Comfort with learning and using content management systems and familiarity with Google Analytics.
Knowledge and experience in planning and implementing marketing/PR/communications campaigns.
Skills
Excellent organizational and prioritization skills.
Demonstrated creativity and innovation.
Excellent verbal and written communication skills/storytelling.
Excellent interpersonal/collaboration skills.
Business software/computer skills to include proficiency using Adobe Creative Suite (Illustrator, Photoshop, InDesign, PremierePro) and Acrobat Pro; proficiency with web editing/publishing tasks; creativity, branding, visual design sense, understanding UX, print design, familiarity with design software, HTML, CSS (cascading style sheets), typography.
Superior customer service.
Project management skills.
Abilities
Ability to maintain confidentiality.
Analytical ability.
Ability to work independently and exercise sound judgment.
High professionalism.
Work well under pressure and manage deadlines.
Ability to organize and coordinate resources and projects in a timely manner.
Detail-oriented.
Proficiency with various social media platforms.
Ability to use the standard tools and software of the trade approved and endorsed by the DCM, while demonstrating a strong understanding of the following policies and resources: Division of Communication and Marketing policies, AU web governance, AU brand guidelines, AU expert database.
Shift/Salary/Benefits
Shift: Days/M-F (Work outside of normal business hours may be required).
Pay Band: B10.
Salary: Minimum $52,500/annually - Midpoint: $54,080/annually.
Recruitment Period: Until Filled.
Benefits: health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), earned vacation time, sick leave, and 13 paid holidays.
Tuition Assistance Program: Full‑time employees who have been employed with us successfully for more than 6 months can be considered.
Other Information Augusta University is a tobacco‑free environment, and the use of any tobacco products on any part of the campus, both inside and outside, is strictly prohibited.
Equal Employment Opportunity Augusta University is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.
How To Apply Consider applying with us today! Applicants are encouraged to tailor their resumes to the position of interest by clearly highlighting relevant work experience and skills gained from previous employment. Resumes should reflect how your background aligns with the qualifications and responsibilities of the role. https://www.augusta.edu/hr/jobs/ Select University Faculty & Staff > External Applicants if you are a candidate from outside the university Select University Faculty & Staff > Internal Applicants if you are a current university employee If you need further assistance, please contact us at 706-721-9365.
To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=12000&JobOpeningId=296022&PostingSeq=1
#J-18808-Ljbffr