Lottery Marketing Specialist - Revenue - Lottery Commission - Kanawha Co.
State of West Virginia, Charleston, WV, United States
Posting No:
LOT26029
Position No:
0705P00233
Division:
WV Lottery - Marketing
Office Location:
900 Pennsylvania Ave., Charleston, WV 25302
Job Summary Supports the development, launch, and lifecycle management of Lottery products, with primary responsibility for Draw Game product marketing and secondary support for Scratch Off products. Works collaboratively with internal teams and external vendors to ensure lottery products are developed, marketed, and supported in alignment with Lottery goals, brand standards, and responsible play principles.
Primary Duties
Serve as main marketing support for Draw Game products, including product concepts, themes, pricing, and play styles, coordinating with Product, Sales, Finance, and vendor partners.
Provide marketing support for Scratch Off products as needed, including participation in product development, planning, and launch activities.
Assist with product planning, timelines, approvals, and launch execution for new and existing lottery games.
Coordinate artwork reviews, prize structures, game specifications, and marketing materials related to Draw Game and Scratch Off products.
Support product launches by developing promotional strategies, messaging, and point-of-sale materials.
Monitor product performance and assist with reporting, analysis, and recommendations to support product enhancements and future game development.
Ensure all product-related marketing activities comply with Lottery policies, procedures, and responsible gaming standards.
Backup and Cross-Functional Duties
Provide backup support for other Lottery Marketing functions as needed (promotions, advertising, events, sponsorships, retailer marketing initiatives).
Assist with promotion event setup, execution, and breakdown.
Assist with campaign execution across traditional, digital, and in-store marketing channels.
Support retailer communications during peak sales periods and special promotions.
Participate in marketing events, promotions, and outreach activities as assigned.
Additional Duties
Coordinate with vendors, agencies, and partners to support marketing and product initiatives.
Assist with administrative tasks such as project tracking, documentation maintenance, and preparation of reports or presentations.
Perform other duties as assigned to support overall goals of the Lottery Marketing Department.
Travel Requirements Some travel is required for meetings, training, retailer visits, promotional events, and conferences, including occasional evening or weekend travel.
Minimum Qualifications
Training:
Bachelor’s degree from an accredited college or university.
OR Substitution:
Full-time or equivalent part-time paid experience may substitute for the required training at the rate of one (1) year of experience for every thirty (30) semester hours of training.
Experience:
Two (2) years of full-time or equivalent part-time paid experience in statistics, mathematics, public relations, journalism, communications, advertising, marketing, sales or related field.
OR Substitution:
Graduate coursework from an accredited college or university may substitute for the required experience at the rate of fifteen (15) semester hours of training for every one (1) year of experience.
Special Requirement:
A valid driver's license is required. Background check, credit investigation, and security clearance are required for employment.
State employment offers a variety of benefits. Click HERE to visit the Division of Personnel's Benefits Page.
Affirmation Statement: I certify under penalty of law and disqualification that all statements are true and complete. I authorize the State of West Virginia and any agent acting on its behalf to conduct an inquiry into any job‑related information contained in this application. I release the State of West Virginia and any agent acting on its behalf from any and all liability by reason of the request for such information. I further authorize and request each former employer, educational institution, or organization (including law enforcement agencies) to provide all information that may be sought in connection with this application.
#J-18808-Ljbffr
LOT26029
Position No:
0705P00233
Division:
WV Lottery - Marketing
Office Location:
900 Pennsylvania Ave., Charleston, WV 25302
Job Summary Supports the development, launch, and lifecycle management of Lottery products, with primary responsibility for Draw Game product marketing and secondary support for Scratch Off products. Works collaboratively with internal teams and external vendors to ensure lottery products are developed, marketed, and supported in alignment with Lottery goals, brand standards, and responsible play principles.
Primary Duties
Serve as main marketing support for Draw Game products, including product concepts, themes, pricing, and play styles, coordinating with Product, Sales, Finance, and vendor partners.
Provide marketing support for Scratch Off products as needed, including participation in product development, planning, and launch activities.
Assist with product planning, timelines, approvals, and launch execution for new and existing lottery games.
Coordinate artwork reviews, prize structures, game specifications, and marketing materials related to Draw Game and Scratch Off products.
Support product launches by developing promotional strategies, messaging, and point-of-sale materials.
Monitor product performance and assist with reporting, analysis, and recommendations to support product enhancements and future game development.
Ensure all product-related marketing activities comply with Lottery policies, procedures, and responsible gaming standards.
Backup and Cross-Functional Duties
Provide backup support for other Lottery Marketing functions as needed (promotions, advertising, events, sponsorships, retailer marketing initiatives).
Assist with promotion event setup, execution, and breakdown.
Assist with campaign execution across traditional, digital, and in-store marketing channels.
Support retailer communications during peak sales periods and special promotions.
Participate in marketing events, promotions, and outreach activities as assigned.
Additional Duties
Coordinate with vendors, agencies, and partners to support marketing and product initiatives.
Assist with administrative tasks such as project tracking, documentation maintenance, and preparation of reports or presentations.
Perform other duties as assigned to support overall goals of the Lottery Marketing Department.
Travel Requirements Some travel is required for meetings, training, retailer visits, promotional events, and conferences, including occasional evening or weekend travel.
Minimum Qualifications
Training:
Bachelor’s degree from an accredited college or university.
OR Substitution:
Full-time or equivalent part-time paid experience may substitute for the required training at the rate of one (1) year of experience for every thirty (30) semester hours of training.
Experience:
Two (2) years of full-time or equivalent part-time paid experience in statistics, mathematics, public relations, journalism, communications, advertising, marketing, sales or related field.
OR Substitution:
Graduate coursework from an accredited college or university may substitute for the required experience at the rate of fifteen (15) semester hours of training for every one (1) year of experience.
Special Requirement:
A valid driver's license is required. Background check, credit investigation, and security clearance are required for employment.
State employment offers a variety of benefits. Click HERE to visit the Division of Personnel's Benefits Page.
Affirmation Statement: I certify under penalty of law and disqualification that all statements are true and complete. I authorize the State of West Virginia and any agent acting on its behalf to conduct an inquiry into any job‑related information contained in this application. I release the State of West Virginia and any agent acting on its behalf from any and all liability by reason of the request for such information. I further authorize and request each former employer, educational institution, or organization (including law enforcement agencies) to provide all information that may be sought in connection with this application.
#J-18808-Ljbffr