Digital Analyst
Catalyst Brands LLC, New York, NY, United States
Overview
As a Digital Analyst, you will be responsible for extracting actionable insights from diverse data sources to fuel our digital growth. The Digital Analytics team plays a critical role in helping cross‑functional partners understand the drivers of site performance while providing actionable insights to drive future strategy across online merchandising, web product management and desktop and mobile shopping experience. You will use multiple business intelligence systems to support digital merchandising, homepage, and ecommerce operations teams, mining data and making conclusions on key performance indicators. You've contributed to a customer‑centric approach to ecommerce retailing, transforming high‑level strategic direction into actions, comfortably handling ambiguity, and providing insightful, actionable recommendations that change the business. You will manage ad‑hoc analysis requests, generate insights by diving deeper into data, communicate findings to the organization, and influence various stakeholders and leadership.
Primary Responsibilities
Utilize Adobe Analytics, SQL, Tableau to create reports
Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies
Work with partner teams, conducting both planned and ad‑hoc analyses
Collaborate with business, technology, and analytics partners to determine data needs and establish data collection requirements
Generate insights from digital data and proactively communicate opportunities or issues
Leverage analytics to continuously recommend optimization tactics that improve product performance
Utilize business and analytical expertise to independently perform proactive analysis and solve business problems that partners may not know they have
Discover areas of opportunity for data improvement and follow through to implement those improvements
Use statistical rigor to solidify validity of findings and explain those concepts to non‑experts
Independently seek additional information to round out analyses and confirm assumptions
Qualifications
Stellar SQL and MS Excel skills
2+ years digital analytics experience
Adobe Analytics experience preferred
Ability to derive actionable insights from data and effectively guide decision‑making
Understanding of digital and ecommerce terminology
Knowledge of statistical testing methodologies
Bachelor's degree in an analytical/quantitative field – e.g., statistics, economics, mathematics, marketing analytics, finance, engineering
What You Get We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.
About JCPenney JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
Pay Range USD $70,000.00 - USD $107,500.00 /Yr.
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Primary Responsibilities
Utilize Adobe Analytics, SQL, Tableau to create reports
Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies
Work with partner teams, conducting both planned and ad‑hoc analyses
Collaborate with business, technology, and analytics partners to determine data needs and establish data collection requirements
Generate insights from digital data and proactively communicate opportunities or issues
Leverage analytics to continuously recommend optimization tactics that improve product performance
Utilize business and analytical expertise to independently perform proactive analysis and solve business problems that partners may not know they have
Discover areas of opportunity for data improvement and follow through to implement those improvements
Use statistical rigor to solidify validity of findings and explain those concepts to non‑experts
Independently seek additional information to round out analyses and confirm assumptions
Qualifications
Stellar SQL and MS Excel skills
2+ years digital analytics experience
Adobe Analytics experience preferred
Ability to derive actionable insights from data and effectively guide decision‑making
Understanding of digital and ecommerce terminology
Knowledge of statistical testing methodologies
Bachelor's degree in an analytical/quantitative field – e.g., statistics, economics, mathematics, marketing analytics, finance, engineering
What You Get We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.
About JCPenney JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
Pay Range USD $70,000.00 - USD $107,500.00 /Yr.
#J-18808-Ljbffr