Public Relations Specialist
Geographic Solutions, Inc., Palm Harbor, FL, United States
Job Summary
The Public Relations Specialist will coordinate all public relations functions for the company and will own both the strategy and execution of Geographic Solutions’ messaging roadmap for all external communications, award submissions, media lists, and ways to promote the company through various press and content mediums. This position requires a breadth of experience in public relations, working in a fast-paced environment, and is excitement to leverage their pre-existing network while continuing to build relationships using media as an ambassador of the brand. The Public Relations Specialist will proactively generate and disperse Geographic Solutions’ narrative that is creative and consistent across traditional and new media channels.
THIS IS CURRENTLY A HYBRID POSITION. CANDIDATE MUST WILLING TO WORK AT THE CORPORATE OFFICE IN PALM HARBOR, FL. MINIMUM OF 2 DAYS A WEEK.
Key Responsibilities
Coordinate all public relations content and activities for the corporate brand and for our product line
Draft press releases, pitches, case studies, white papers, and media summaries
Coordinate and gain final approval from stakeholders (corporate management, client, and client-identified stakeholders) on all messaging
Distribute approved messaging across press release distribution sites - both domestic and occasionally across international channels
Lead and execute media strategies across different mediums (print, social, television, blogs, podcasts, etc.)
Build relationships with new media contacts and maintain relationships with existing contacts for the various industries (or geographic locations) we serve
Maintain relationships with various industry memberships to gain ad placements and feature stories
Develop and maintain strong working relationships with key editors, online media, and industry organizations
Create written features to target applicable audiences and maximize company visibility through innovative, brand elevating stories
Create, implement, and manage a yearly media calendar/schedule
Pitch story ideas that highlight the company image, accomplishments, software launches, client success(es), industry best practices, corporate events, and product line
Deliver consistent messaging to various media outlets
Organize, schedule, and prepare key leaders for press interviews
Leads media crisis management if needed; proactively strategizes, troubleshoots, and creates solutions
Assists the company in any crisis public relations strategy, when and if necessary
Fields all press inquiries, coordinates with Marketing Department leads and Management team, to respond in a timely and professional manner
Work with the company’s economist to maintain current public relations-style content, such as the brand’s Economist Corner publication, and create similarly-styled content for other verticals.
Work to find new content mediums to pitch out content outside of traditional PR
Work with fellow team members to seek out award opportunities and submit applications.
Requirements Work Experience / Knowledge
5+ years of experience in Public Relations, Communications and/or Media Relations
Proven ability to develop, implement, and execute successful public relations campaigns
Manages relationships with external contacts effectively
Must have experience cultivating and maintaining key media contacts
Applicable knowledge in copywriting and editing
Experience with task management systems, such as Trello, a plus
General understanding of how SEO and GEO impact our corporate website site traffic
Work Demands
Confident style with the ability to communicate effectively in all forms and at all levels
Excellent organization skills
Demonstrated ability to prioritize tasks and manages time effectively
Strong oral and written communication skills; have a keen eye for detailMust write clearly and concisely
Qualifications / Certifications
Bachelor's degree in communications, journalism, public relations, marketing, or related field
Technical Experience
Proficient in Microsoft Office
Experience with HubSpot
Knowledge of Muck Rack, PR Newswire, and Qwoted
Special Requirements
May also be assigned various projects and tasks as needed
Equal Opportunity Employer. M/F/D/V
#J-18808-Ljbffr
THIS IS CURRENTLY A HYBRID POSITION. CANDIDATE MUST WILLING TO WORK AT THE CORPORATE OFFICE IN PALM HARBOR, FL. MINIMUM OF 2 DAYS A WEEK.
Key Responsibilities
Coordinate all public relations content and activities for the corporate brand and for our product line
Draft press releases, pitches, case studies, white papers, and media summaries
Coordinate and gain final approval from stakeholders (corporate management, client, and client-identified stakeholders) on all messaging
Distribute approved messaging across press release distribution sites - both domestic and occasionally across international channels
Lead and execute media strategies across different mediums (print, social, television, blogs, podcasts, etc.)
Build relationships with new media contacts and maintain relationships with existing contacts for the various industries (or geographic locations) we serve
Maintain relationships with various industry memberships to gain ad placements and feature stories
Develop and maintain strong working relationships with key editors, online media, and industry organizations
Create written features to target applicable audiences and maximize company visibility through innovative, brand elevating stories
Create, implement, and manage a yearly media calendar/schedule
Pitch story ideas that highlight the company image, accomplishments, software launches, client success(es), industry best practices, corporate events, and product line
Deliver consistent messaging to various media outlets
Organize, schedule, and prepare key leaders for press interviews
Leads media crisis management if needed; proactively strategizes, troubleshoots, and creates solutions
Assists the company in any crisis public relations strategy, when and if necessary
Fields all press inquiries, coordinates with Marketing Department leads and Management team, to respond in a timely and professional manner
Work with the company’s economist to maintain current public relations-style content, such as the brand’s Economist Corner publication, and create similarly-styled content for other verticals.
Work to find new content mediums to pitch out content outside of traditional PR
Work with fellow team members to seek out award opportunities and submit applications.
Requirements Work Experience / Knowledge
5+ years of experience in Public Relations, Communications and/or Media Relations
Proven ability to develop, implement, and execute successful public relations campaigns
Manages relationships with external contacts effectively
Must have experience cultivating and maintaining key media contacts
Applicable knowledge in copywriting and editing
Experience with task management systems, such as Trello, a plus
General understanding of how SEO and GEO impact our corporate website site traffic
Work Demands
Confident style with the ability to communicate effectively in all forms and at all levels
Excellent organization skills
Demonstrated ability to prioritize tasks and manages time effectively
Strong oral and written communication skills; have a keen eye for detailMust write clearly and concisely
Qualifications / Certifications
Bachelor's degree in communications, journalism, public relations, marketing, or related field
Technical Experience
Proficient in Microsoft Office
Experience with HubSpot
Knowledge of Muck Rack, PR Newswire, and Qwoted
Special Requirements
May also be assigned various projects and tasks as needed
Equal Opportunity Employer. M/F/D/V
#J-18808-Ljbffr