Market Segment Manager
HCLTech, Holmdel, NJ, United States
HCLTech is looking for a highly talented and self- motivated
CDP Architect
to join it in advancing the technological world through innovation and creativity.
Job Title: CDP Architect (Customer Data Platforms)
Experience level: 15+ years
Work Location: Holmdel, NJ
Must have skills
Customer Data Platform - Segment (Mandatory) Adobe Experience Platform, Salesforce Data Cloud etc.
Integrations- ETL, Real Time and batch based, Analytics platform like google analytics, CJA, etc.
15+ years of experience in marketing, marketing operations, Data Driven operations or segment focused roles
Proven hands on experience owning and operating marketing segments
Strong experience in segmentation, activation, and marketing operations
Demonstrated ability to analyze data, define roadmaps, and drive execution
Preferred skills
Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other.
Job Description
Hands on experience with Segment Customer data platform as lead / architect.
Act as the segment subject matter owner, while leveraging experience across other marketing and data products to enhance outcomes
Hands on experience defining, building, and managing marketing segments using customer, behavioral, and engagement data
Translate business and marketing objectives into actionable segmentation, targeting, and activation strategies
Marketing Operations experience, including hands on involvement in Campaign execution, Journey orchestration, Audience activation workflows
Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other.
Experience integrating and activating segments across email, web, mobile, paid, and owned channels
Collaborate closely with data, IT, and platform teams to enable and optimize integrations required for segmentation and activation
Analyze current segment performance, data gaps, and operational challenges
Analyze and define the roadmap as per current technology stack, balancing near term execution with future capability and platform evolution
Convert insights and analytics into practical execution improvements and optimizations
Enable marketing and execution teams through playbooks, workflows, and operating best practices
Partner with product, sales, analytics, and operations teams to ensure end to end segment enablement
Support rollout, adoption, and optimization during major campaigns and launches
Experience Required
15+ years of experience in marketing, marketing operations, or segment focused roles
Proven hands on experience owning and operating marketing segments
Strong experience in segmentation, activation, and marketing operations
Demonstrated ability to analyze data, define roadmaps, and drive execution
Experience working in complex, cross functional enterprise environments
Pay and Benefits Pay Range Minimum: $131,000 per year
Pay Range Maximum: $202,000 per year
HCLTech is an equal opportunity employer, committed to providing equal employment opportunities to all applicants and employees regardless of race, religion, sex, color, age, national origin, pregnancy, sexual orientation, physical disability or genetic information, military or veteran status, or any other protected classification, in accordance with federal, state, and/or local law. Should any applicant have concerns about discrimination in the hiring process, they should provide a detailed report of those concerns to secure@hcltech.com for investigation.
Compensation and Benefits A candidate’s pay within the range will depend on their work location, skills, experience, education, and other factors permitted by law. This role may also be eligible for performance-based bonuses subject to company policies. In addition, this role is eligible for the following benefits subject to company policies: medical, dental, vision, pharmacy, life, accidental death & dismemberment, and disability insurance; employee assistance program; 401(k) retirement plan; 10 days of paid time off per year (some positions are eligible for need-based leave with no designated number of leave days per year); and 10 paid holidays per year.
How You’ll Grow At HCLTech, we offer continuous opportunities for you to find your spark and grow with us. We want you to be happy and satisfied with your role and to really learn what type of work sparks your brilliance the best. Throughout your time with us, we offer transparent communication with senior-level employees, learning and career development programs at every level, and opportunities to experiment in different roles or even pivot industries. We believe that you should be in control of your career with unlimited opportunities to find the role that fits you best.
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CDP Architect
to join it in advancing the technological world through innovation and creativity.
Job Title: CDP Architect (Customer Data Platforms)
Experience level: 15+ years
Work Location: Holmdel, NJ
Must have skills
Customer Data Platform - Segment (Mandatory) Adobe Experience Platform, Salesforce Data Cloud etc.
Integrations- ETL, Real Time and batch based, Analytics platform like google analytics, CJA, etc.
15+ years of experience in marketing, marketing operations, Data Driven operations or segment focused roles
Proven hands on experience owning and operating marketing segments
Strong experience in segmentation, activation, and marketing operations
Demonstrated ability to analyze data, define roadmaps, and drive execution
Preferred skills
Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other.
Job Description
Hands on experience with Segment Customer data platform as lead / architect.
Act as the segment subject matter owner, while leveraging experience across other marketing and data products to enhance outcomes
Hands on experience defining, building, and managing marketing segments using customer, behavioral, and engagement data
Translate business and marketing objectives into actionable segmentation, targeting, and activation strategies
Marketing Operations experience, including hands on involvement in Campaign execution, Journey orchestration, Audience activation workflows
Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other.
Experience integrating and activating segments across email, web, mobile, paid, and owned channels
Collaborate closely with data, IT, and platform teams to enable and optimize integrations required for segmentation and activation
Analyze current segment performance, data gaps, and operational challenges
Analyze and define the roadmap as per current technology stack, balancing near term execution with future capability and platform evolution
Convert insights and analytics into practical execution improvements and optimizations
Enable marketing and execution teams through playbooks, workflows, and operating best practices
Partner with product, sales, analytics, and operations teams to ensure end to end segment enablement
Support rollout, adoption, and optimization during major campaigns and launches
Experience Required
15+ years of experience in marketing, marketing operations, or segment focused roles
Proven hands on experience owning and operating marketing segments
Strong experience in segmentation, activation, and marketing operations
Demonstrated ability to analyze data, define roadmaps, and drive execution
Experience working in complex, cross functional enterprise environments
Pay and Benefits Pay Range Minimum: $131,000 per year
Pay Range Maximum: $202,000 per year
HCLTech is an equal opportunity employer, committed to providing equal employment opportunities to all applicants and employees regardless of race, religion, sex, color, age, national origin, pregnancy, sexual orientation, physical disability or genetic information, military or veteran status, or any other protected classification, in accordance with federal, state, and/or local law. Should any applicant have concerns about discrimination in the hiring process, they should provide a detailed report of those concerns to secure@hcltech.com for investigation.
Compensation and Benefits A candidate’s pay within the range will depend on their work location, skills, experience, education, and other factors permitted by law. This role may also be eligible for performance-based bonuses subject to company policies. In addition, this role is eligible for the following benefits subject to company policies: medical, dental, vision, pharmacy, life, accidental death & dismemberment, and disability insurance; employee assistance program; 401(k) retirement plan; 10 days of paid time off per year (some positions are eligible for need-based leave with no designated number of leave days per year); and 10 paid holidays per year.
How You’ll Grow At HCLTech, we offer continuous opportunities for you to find your spark and grow with us. We want you to be happy and satisfied with your role and to really learn what type of work sparks your brilliance the best. Throughout your time with us, we offer transparent communication with senior-level employees, learning and career development programs at every level, and opportunities to experiment in different roles or even pivot industries. We believe that you should be in control of your career with unlimited opportunities to find the role that fits you best.
#J-18808-Ljbffr