Manager, International Brand & Portfolio Strategy
The Hershey Company, Hershey, PA, United States
Manager, International Brand & Portfolio Strategy
Posted Date: Mar 18, 2026
Requisition Number: 127778
Job Location: Remote
Pay Level: 2B
This position will be posted internally until the close of business on February 20, 2026.
ROLE SUMMARY The Manager, International Brand & Portfolio Strategy and Performance plays a critical role in shaping and accelerating the performance of Hershey's international brand portfolio. This role partners closely with International Marketing, Regional Brand teams, and Global Centers of Excellence to drive brand strategy, portfolio prioritization, performance management, consumer insights, and marketing excellence across international markets.
The role focuses on elevating how Hershey's brands perform globally-ensuring brand strategies are consumer-led, clearly defined, and translated into strong in-market execution. The Manager integrates consumer insights, brand and business performance analytics, and marketing best practices to unlock growth, strengthen brand health, and scale winning approaches across regions.
KEY ACCOUNTABILITIES International Brand & Portfolio Strategy
Shape and evolve international brand strategies and brand roles by market
Support portfolio prioritization and long-range brand planning
Ensure global brand strategies reflect international market needs
Brand & Business Performance Management
Lead ongoing performance management for international brands
Develop integrated dashboards linking brand health, business results, and marketing effectiveness
Identify performance gaps and recommend actions to accelerate growth
Consumer & Shopper Insights Leadership
Leverage consumer and shopper insights to inform brand and portfolio decisions
Synthesize insights across markets to identify scalable growth opportunities
Champion consumer-centric decision making
Marketing Excellence & Capability Building
Advance marketing excellence and best practices across international markets
Identify and scale winning brand and marketing approaches
Strengthen connections between strategy, execution, and learning
Collaboration & Influence
Act as a strategic connector across Global Brand, International Marketing, Insights, and Finance
Influence through insight-driven storytelling and clear recommendations
QUALIFICATIONS
5+ years experience in brand strategy, portfolio strategy, marketing strategy, or insights
Strong analytical and performance management capabilities
Experience working across international or multi-market environments
Bachelor's degree required; MBA preferred
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Nearest Major Market: Harrisburg
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Posted Date: Mar 18, 2026
Requisition Number: 127778
Job Location: Remote
Pay Level: 2B
This position will be posted internally until the close of business on February 20, 2026.
ROLE SUMMARY The Manager, International Brand & Portfolio Strategy and Performance plays a critical role in shaping and accelerating the performance of Hershey's international brand portfolio. This role partners closely with International Marketing, Regional Brand teams, and Global Centers of Excellence to drive brand strategy, portfolio prioritization, performance management, consumer insights, and marketing excellence across international markets.
The role focuses on elevating how Hershey's brands perform globally-ensuring brand strategies are consumer-led, clearly defined, and translated into strong in-market execution. The Manager integrates consumer insights, brand and business performance analytics, and marketing best practices to unlock growth, strengthen brand health, and scale winning approaches across regions.
KEY ACCOUNTABILITIES International Brand & Portfolio Strategy
Shape and evolve international brand strategies and brand roles by market
Support portfolio prioritization and long-range brand planning
Ensure global brand strategies reflect international market needs
Brand & Business Performance Management
Lead ongoing performance management for international brands
Develop integrated dashboards linking brand health, business results, and marketing effectiveness
Identify performance gaps and recommend actions to accelerate growth
Consumer & Shopper Insights Leadership
Leverage consumer and shopper insights to inform brand and portfolio decisions
Synthesize insights across markets to identify scalable growth opportunities
Champion consumer-centric decision making
Marketing Excellence & Capability Building
Advance marketing excellence and best practices across international markets
Identify and scale winning brand and marketing approaches
Strengthen connections between strategy, execution, and learning
Collaboration & Influence
Act as a strategic connector across Global Brand, International Marketing, Insights, and Finance
Influence through insight-driven storytelling and clear recommendations
QUALIFICATIONS
5+ years experience in brand strategy, portfolio strategy, marketing strategy, or insights
Strong analytical and performance management capabilities
Experience working across international or multi-market environments
Bachelor's degree required; MBA preferred
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Nearest Major Market: Harrisburg
#J-18808-Ljbffr