Social Media Manager
Blade HQ, Pleasant Grove, UT, United States
Location
Location:
Pleasant Grove, UT (Onsite)
Schedule Schedule:
M-F, 9 am – 5 pm (FT, 40 hours)
Compensation Compensation:
Salaried, Exempt
Direct Reports Direct Reports:
0
Job Summary We're looking for a strategic, creative, and highly organized Social Media Manager to own and manage Blade HQ's presence across Instagram, TikTok, YouTube Shorts, Facebook, and emerging platforms.
This role executes Blade HQ's social media strategy across platforms while bringing platform-specific expertise, experimentation, and performance insights that help strengthen and evolve our approach over time.
Responsibilities Platform Strategy & Channel Management
Execute and optimize social media strategy aligned with brand and campaign direction
Manage the social publishing calendar in collaboration with the Campaign Manager and Creative team
Schedule and publish content across platforms using social management tools
Ensure consistent brand voice and messaging across all channels
Stay current on algorithm updates and platform changes, adapting strategy accordingly
Contribute platform-native insights and best practices to help refine and improve reach, engagement, and overall platform performance
Content Creation & On-Camera Presence
Concept, create, and produce scroll-stopping Reels, TikToks, Stories, and static posts that showcase our product and community
Capture mobile-first content at events, trade shows, launches, and in-office moments
Collaborate with the video team to distribute and optimize produced content for social platforms
Support product launches and drops with well-timed, high-impact social campaigns
Performance & Growth Optimization
Own performance metrics including reach, engagement, retention, and follower growth
Analyze content performance to refine hooks, formats, and messaging
Test new creative approaches and iterate quickly based on results
Optimize captions, posting cadence, and content structure for maximum discoverability
Community Engagement & Brand Voice
Actively engage with followers through comments and direct messages
Foster an enthusiastic, gear-driven online community
Represent the Blade HQ brand voice consistently and authentically across platforms
Identify collaboration opportunities with creators and partners to expand reach
Qualifications
2–4 years of hands‑on experience managing social media accounts for a brand or business
Demonstrated success improving engagement and growing social platforms
Strong short‑form content creation skills (Reels, TikToks, Stories)
Comfortable and confident appearing on camera
Strong understanding of TikTok, Instagram, and YouTube platform dynamics, including discoverability and retention principles
Experience using social scheduling and analytics tools (Sprout, Hootsuite, Iconosquare, or similar)
Strong writing and storytelling skills in the English language
Comfortable filming and capturing content in real‑time environments
Passion for knives, EDC, or enthusiast‑driven communities is a strong plus
Physical And Traveling Requirements
Travel required to a minimum of three trade shows annually (includes overnight stays, and weekends)
Typical office environment, computer and desk work. Studio space provided.
About Blade HQ Blade HQ is one of the world's largest online retailers of knives and outdoor adventure gear. We focus on a wide selection of brands and styles of knives and pocketknives to remain the 'cutting edge' of the knife community.
Blade HQ is an equal opportunity employer. All employment decisions at Blade HQ are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.
Check us out on Instagram: @bladehq
YouTube: https://www.youtube.com/c/BladeHQ
Facebook: Blade HQ
What makes Blade HQ a great place to work? The Blade HQ squad is filled with fun, friendly, knife-loving people who are committed to working as a team toward a common goal. We love learning, and our management is committed to providing opportunities for all employees to learn and grow in the company. We are looking for motivated and passionate people to join our team and help us stand out.
We Offer
Excellent benefits:
100% paid Medical for employees
50% paid Dental and Vision
Free Employee life insurance
3 weeks of PTO given up front with 5 weeks of possible PTO
Additional PTO for life events
Retirement up to 4% match
Short- and Long-term disability
Other voluntary benefit options
Employee Assistance Program (EAP)
Company paid events
Regular company paid lunches
Free Snacks, Soda, Ice, and Coffee
Employee discounts on all products
Casual dress code
And much MORE!
If you think you're a good fit for this job and our team, apply NOW!
#J-18808-Ljbffr
Pleasant Grove, UT (Onsite)
Schedule Schedule:
M-F, 9 am – 5 pm (FT, 40 hours)
Compensation Compensation:
Salaried, Exempt
Direct Reports Direct Reports:
0
Job Summary We're looking for a strategic, creative, and highly organized Social Media Manager to own and manage Blade HQ's presence across Instagram, TikTok, YouTube Shorts, Facebook, and emerging platforms.
This role executes Blade HQ's social media strategy across platforms while bringing platform-specific expertise, experimentation, and performance insights that help strengthen and evolve our approach over time.
Responsibilities Platform Strategy & Channel Management
Execute and optimize social media strategy aligned with brand and campaign direction
Manage the social publishing calendar in collaboration with the Campaign Manager and Creative team
Schedule and publish content across platforms using social management tools
Ensure consistent brand voice and messaging across all channels
Stay current on algorithm updates and platform changes, adapting strategy accordingly
Contribute platform-native insights and best practices to help refine and improve reach, engagement, and overall platform performance
Content Creation & On-Camera Presence
Concept, create, and produce scroll-stopping Reels, TikToks, Stories, and static posts that showcase our product and community
Capture mobile-first content at events, trade shows, launches, and in-office moments
Collaborate with the video team to distribute and optimize produced content for social platforms
Support product launches and drops with well-timed, high-impact social campaigns
Performance & Growth Optimization
Own performance metrics including reach, engagement, retention, and follower growth
Analyze content performance to refine hooks, formats, and messaging
Test new creative approaches and iterate quickly based on results
Optimize captions, posting cadence, and content structure for maximum discoverability
Community Engagement & Brand Voice
Actively engage with followers through comments and direct messages
Foster an enthusiastic, gear-driven online community
Represent the Blade HQ brand voice consistently and authentically across platforms
Identify collaboration opportunities with creators and partners to expand reach
Qualifications
2–4 years of hands‑on experience managing social media accounts for a brand or business
Demonstrated success improving engagement and growing social platforms
Strong short‑form content creation skills (Reels, TikToks, Stories)
Comfortable and confident appearing on camera
Strong understanding of TikTok, Instagram, and YouTube platform dynamics, including discoverability and retention principles
Experience using social scheduling and analytics tools (Sprout, Hootsuite, Iconosquare, or similar)
Strong writing and storytelling skills in the English language
Comfortable filming and capturing content in real‑time environments
Passion for knives, EDC, or enthusiast‑driven communities is a strong plus
Physical And Traveling Requirements
Travel required to a minimum of three trade shows annually (includes overnight stays, and weekends)
Typical office environment, computer and desk work. Studio space provided.
About Blade HQ Blade HQ is one of the world's largest online retailers of knives and outdoor adventure gear. We focus on a wide selection of brands and styles of knives and pocketknives to remain the 'cutting edge' of the knife community.
Blade HQ is an equal opportunity employer. All employment decisions at Blade HQ are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.
Check us out on Instagram: @bladehq
YouTube: https://www.youtube.com/c/BladeHQ
Facebook: Blade HQ
What makes Blade HQ a great place to work? The Blade HQ squad is filled with fun, friendly, knife-loving people who are committed to working as a team toward a common goal. We love learning, and our management is committed to providing opportunities for all employees to learn and grow in the company. We are looking for motivated and passionate people to join our team and help us stand out.
We Offer
Excellent benefits:
100% paid Medical for employees
50% paid Dental and Vision
Free Employee life insurance
3 weeks of PTO given up front with 5 weeks of possible PTO
Additional PTO for life events
Retirement up to 4% match
Short- and Long-term disability
Other voluntary benefit options
Employee Assistance Program (EAP)
Company paid events
Regular company paid lunches
Free Snacks, Soda, Ice, and Coffee
Employee discounts on all products
Casual dress code
And much MORE!
If you think you're a good fit for this job and our team, apply NOW!
#J-18808-Ljbffr