Digital Marketing Specialist
Empower U, Sioux Falls, SD, United States
Empower U Performance Physical Therapy & Wellness is seeking a
Digital Marketing Specialist
to support client growth, strengthen our online presence, and optimize the digital experience across all locations. This role is ideal for a detail-oriented and creative marketer who enjoys combining data, strategy, and storytelling to drive organic growth.
In this position, you will lead and manage
organic SEO initiatives , website performance, and CRM optimization to help more individuals discover and engage with Empower U’s high-quality, performance-based physical therapy services. You will play a key role in improving search visibility, enhancing user experience, and supporting marketing systems that convert interest into long-term clients.
Key Responsibilities
Execute and optimize
organic SEO strategies
to improve local and national search rankings
Manage and update company websites, landing pages, and conversion pathways
Oversee
CRM management , including client journeys, automations, and data organization
Monitor analytics and performance metrics to guide marketing decisions and growth strategies
Collaborate with leadership and clinical teams to develop content aligned with brand messaging
Support reputation management, local SEO, and online visibility initiatives
Preferred (Bonus) Experience
Experience running or assisting with
Meta (Facebook/Instagram) or Google Ads campaigns
Understanding of conversion tracking, funnels, and performance reporting
Qualifications
Minimum
1 year of digital marketing experience
Strong understanding of SEO best practices and website management
Experience working with CRM platforms and marketing automation tools
Highly organized, proactive, and comfortable working in a fast-growing environment
This role directly supports Empower U’s mission of helping more people access individualized, high-quality care while continuing to scale an innovative, cash-based healthcare model.
Successful working in a hybrid work environment
#J-18808-Ljbffr
Digital Marketing Specialist
to support client growth, strengthen our online presence, and optimize the digital experience across all locations. This role is ideal for a detail-oriented and creative marketer who enjoys combining data, strategy, and storytelling to drive organic growth.
In this position, you will lead and manage
organic SEO initiatives , website performance, and CRM optimization to help more individuals discover and engage with Empower U’s high-quality, performance-based physical therapy services. You will play a key role in improving search visibility, enhancing user experience, and supporting marketing systems that convert interest into long-term clients.
Key Responsibilities
Execute and optimize
organic SEO strategies
to improve local and national search rankings
Manage and update company websites, landing pages, and conversion pathways
Oversee
CRM management , including client journeys, automations, and data organization
Monitor analytics and performance metrics to guide marketing decisions and growth strategies
Collaborate with leadership and clinical teams to develop content aligned with brand messaging
Support reputation management, local SEO, and online visibility initiatives
Preferred (Bonus) Experience
Experience running or assisting with
Meta (Facebook/Instagram) or Google Ads campaigns
Understanding of conversion tracking, funnels, and performance reporting
Qualifications
Minimum
1 year of digital marketing experience
Strong understanding of SEO best practices and website management
Experience working with CRM platforms and marketing automation tools
Highly organized, proactive, and comfortable working in a fast-growing environment
This role directly supports Empower U’s mission of helping more people access individualized, high-quality care while continuing to scale an innovative, cash-based healthcare model.
Successful working in a hybrid work environment
#J-18808-Ljbffr