UX/UI Manager
Outerknown, Carlsbad, CA, United States
POSITION DESCRIPTION
Title & Reporting Relationships
Position Title:
UX/UI Manager
Brands:
Outerknown, Firewire Surfboards, & Slater Designs
Reports to:
GM eCommerce & Digital Marketing
Department:
Digital
Oversees:
None
Interactions:
Creative, Production, Ecom/Digital, Customer Service
Main Purpose and Major Challenges of the Role
Own and elevate the end-to-end digital customer experience, balancing conversion performance, brand experience, and scalability. Partner cross-functionally (Marketing, Product, Engineering, Merchandising) to ensure the websites drives measurable business outcomes while delivering a best-in-class user experience. Key challenges include translating business goals into UX strategy and execution, maintaining consistent testing velocity with meaningful impact (not just volume), balancing short-term revenue gains with long-term UX and system improvements, aligning stakeholders across competing priorities, and scaling design systems and experimentation frameworks as the business grows.
This role has a 4 day in-office expectation.
ACCOUNTABILITY:
Conversion Rate Optimization
Own and drive the
end-to-end CRO program , including roadmap, prioritization, execution, and reporting. Define and maintain a
testing framework
(hypothesis quality, statistical rigor, velocity, win rate). Lead development of
data-driven UX strategy
aligned with revenue, margin, and customer growth goals. Translate insights into
clear test hypotheses tied to business impact
(AOV, CVR, RPV, LTV). Partner with Analytics to ensure
clean tracking, experiment design integrity, and attribution accuracy Establish and manage a
prioritized experimentation backlog
across funnel stages. Drive
continuous optimization cycles , incorporating learnings into future tests and product decisions. Own reporting cadence (weekly/monthly/quarterly) with
clear insights, not just results Identify and quantify
opportunity sizing
(impact modeling before testing). Leverage AI and automation to, identify friction points, generate test ideas & accelerate analysis and insights. ACCOUNTABILITY:
User Experience
Own the
end-to-end UX/UI vision
for the websites, ensuring consistency, usability, and brand alignment. Lead design of
high-impact surfaces
(homepage, PLPs, PDPs, checkout flows, landing pages). Create
user journeys, flows, wireframes, and high-fidelity designs
grounded in data and user behavior. Establish and evolve a
scalable design system
(components, patterns, tokens). Ensure designs are
feasible, performant, and aligned with engineering constraints . Drive
UX consistency across all digital touchpoints
(site, landing pages, campaigns). Partner with Engineering and Product to ensure
high-quality implementation and QA . Balance
speed vs. polish -knowing when to ship quickly vs. refine. Own the briefing of UX/UI requirements for projects entering the development queue, ensuring clear specifications and alignment with business goals, and lead UAT (user acceptance testing) to validate functionality, design accuracy, and overall experience prior to release. AI leverage expectations:
Rapid prototyping and variation generation UX audits and heuristic analysis Personalization and dynamic UX concepts ACCOUNTABILITY:
Consumer Insights & Research
Own
customer insight generation
across qualitative and quantitative sources:
heatmaps, session recordings surveys, user interviews analytics + funnel data
Translate insights prioritized UX improvements
test hypotheses strategic recommendations Identify
behavioral patterns and friction points across segments (new vs returning, device, channel)
Build a
centralized insights repository
accessible across teams. ESSENTIAL SKILLS & QUALIFICATIONS
3-5 years of CRO or UX experience Comfortable with A/B testing and managing a testing calendar Figma or other prototyping tool experience Strong communication skills Strong attention to detail Good at taking initiative Previous retail experience a plus Experience leveraging AI tools for CRO and UX/UI a plus Graphic design experience a plus
Title & Reporting Relationships
Position Title:
UX/UI Manager
Brands:
Outerknown, Firewire Surfboards, & Slater Designs
Reports to:
GM eCommerce & Digital Marketing
Department:
Digital
Oversees:
None
Interactions:
Creative, Production, Ecom/Digital, Customer Service
Main Purpose and Major Challenges of the Role
Own and elevate the end-to-end digital customer experience, balancing conversion performance, brand experience, and scalability. Partner cross-functionally (Marketing, Product, Engineering, Merchandising) to ensure the websites drives measurable business outcomes while delivering a best-in-class user experience. Key challenges include translating business goals into UX strategy and execution, maintaining consistent testing velocity with meaningful impact (not just volume), balancing short-term revenue gains with long-term UX and system improvements, aligning stakeholders across competing priorities, and scaling design systems and experimentation frameworks as the business grows.
This role has a 4 day in-office expectation.
ACCOUNTABILITY:
Conversion Rate Optimization
Own and drive the
end-to-end CRO program , including roadmap, prioritization, execution, and reporting. Define and maintain a
testing framework
(hypothesis quality, statistical rigor, velocity, win rate). Lead development of
data-driven UX strategy
aligned with revenue, margin, and customer growth goals. Translate insights into
clear test hypotheses tied to business impact
(AOV, CVR, RPV, LTV). Partner with Analytics to ensure
clean tracking, experiment design integrity, and attribution accuracy Establish and manage a
prioritized experimentation backlog
across funnel stages. Drive
continuous optimization cycles , incorporating learnings into future tests and product decisions. Own reporting cadence (weekly/monthly/quarterly) with
clear insights, not just results Identify and quantify
opportunity sizing
(impact modeling before testing). Leverage AI and automation to, identify friction points, generate test ideas & accelerate analysis and insights. ACCOUNTABILITY:
User Experience
Own the
end-to-end UX/UI vision
for the websites, ensuring consistency, usability, and brand alignment. Lead design of
high-impact surfaces
(homepage, PLPs, PDPs, checkout flows, landing pages). Create
user journeys, flows, wireframes, and high-fidelity designs
grounded in data and user behavior. Establish and evolve a
scalable design system
(components, patterns, tokens). Ensure designs are
feasible, performant, and aligned with engineering constraints . Drive
UX consistency across all digital touchpoints
(site, landing pages, campaigns). Partner with Engineering and Product to ensure
high-quality implementation and QA . Balance
speed vs. polish -knowing when to ship quickly vs. refine. Own the briefing of UX/UI requirements for projects entering the development queue, ensuring clear specifications and alignment with business goals, and lead UAT (user acceptance testing) to validate functionality, design accuracy, and overall experience prior to release. AI leverage expectations:
Rapid prototyping and variation generation UX audits and heuristic analysis Personalization and dynamic UX concepts ACCOUNTABILITY:
Consumer Insights & Research
Own
customer insight generation
across qualitative and quantitative sources:
heatmaps, session recordings surveys, user interviews analytics + funnel data
Translate insights prioritized UX improvements
test hypotheses strategic recommendations Identify
behavioral patterns and friction points across segments (new vs returning, device, channel)
Build a
centralized insights repository
accessible across teams. ESSENTIAL SKILLS & QUALIFICATIONS
3-5 years of CRO or UX experience Comfortable with A/B testing and managing a testing calendar Figma or other prototyping tool experience Strong communication skills Strong attention to detail Good at taking initiative Previous retail experience a plus Experience leveraging AI tools for CRO and UX/UI a plus Graphic design experience a plus