Channel Manager
TOPBAND, New Bremen, OH, United States
Topband Co., Ltd was founded in Shenzhen, China. Hi-tech. In 2007, Topband went public and was listed in Shenzhen Stock Exchange (stock code: 002139).
Topband is an international high-tech company and ranks among the world’s leading specialists in the development and manufacture of intelligent controller solutions, high-efficient motors and lithium batteries for the household appliance and power tools industry, as well as for technology-related markets (IoT, robotics, energy storage batteries, automotive electronics, etc.).
Job Title: Channel Manager - Robotic Lawnmowers Location: Germany / United States About the Role We are looking for a highly driven
Channel Manager
to take full ownership of the strategic planning, network building, and business operations for our robotic lawnmower offline channels. Your primary mission is to build a premium, high-performing offline distribution and retail network across the
[Europe / North America]
market, driving revenue growth, expanding market share, and elevating our brand presence.
Key Responsibilities
Strategic Roadmap:
Formulate mid-to-long-term channel development strategies and quarterly/annual expansion plans based on overall sales targets and industry trends. Define clear channel layouts (retailers, distributors, agents, dealers) and regional KPIs.
Market Intelligence:
Conduct deep-dive research into regional market characteristics, consumer needs, and competitor strategies. Deliver actionable market analysis to optimize our channel structure.
Policy Design:
Design channel partnership policies (rebates, incentives, territory protection, and pricing frameworks) that balance brand interests with partner profitability, ensuring a healthy and sustainable ecosystem.
Channel Expansion & Business Development
From 0 to 1:
Spearhead regional offline channel development by identifying, recruiting, and onboarding high-quality distributors, dealers, and retail terminals to build a tiered partner network.
Key Account (KA) Acquisition:
Lead the end-to-end commercial negotiation and contract signing process with Key Accounts, establishing long-term and stable partnerships.
Brand Promotion:
Leverage industry resources (e.g., landscaping associations, trade shows, summits) and organize product promotion events to boost brand visibility and attract top-tier partners.
Channel Operations & Management
Partner Empowerment:
Provide daily management and enablement for channel partners, including product training, sales coaching, and marketing support to boost their sell-through capacity and service quality.
Performance Tracking:
Monitor channel sales data (volume, inventory, AR/collections). Conduct regular performance reviews and implement sell-out strategies (e.g., localized promotions, POSM optimization) to prevent slow-moving inventory and ensure target achievement.
Market Order Maintenance:
Resolve channel conflicts related to pricing, logistics, and after-sales. Enforce strict market regulations to prevent cross-territory selling (gray market) and price dumping.
Tiered Management:
Establish a tiered customer management system, providing customized business plans for core clients to increase renewal and repeat purchase rates.
Team Leadership & Cross-Functional Collaboration
Team Building:
Lead the offline channel sales team, establish KPI/incentive mechanisms, and cultivate channel management talent to build a high-performing squad.
Internal Alignment:
Collaborate closely with Marketing, Product, Supply Chain, and After-sales teams to execute in-store branding, new product launches (GTM), logistics fulfillment, and localized after-sales support.
Product Feedback Loop:
Gather channel and end-user feedback to provide critical market inputs for product iterations and new product development.
Qualifications & Requirements Education & Experience:
Bachelor’s degree or above; majors in Marketing, International Trade, Business Administration, or Mechanical Engineering are preferred.
5+ years
of offline channel management experience, including
3+ years
in Smart Hardware, Garden Tools, or Consumer Electronics (3C).
Candidates with existing channel resources
etworks in Robotic Lawnmowers or Garden Robotics will be highly preferred.
Proven track record of building offline channel networks from scratch (0 to 1) and deep familiarity with the garden tool/CE offline ecosystem (dealers, retail terminals).
Solid experience in expanding offline channels in
European or North American
markets.
Professional Skills:
Strong market acumen and data analysis skills;
able to identify industry trends and optimize strategies based on data.
Exceptional commercial negotiation and communication skills;
capable of independently managing large accounts and solving complex channel issues.
Expertise in designing and executing channel policies, including incentive structures and pricing systems, to motivate partners.
Highly goal-oriented, resilient under pressure, and open to frequent business travel. Excellent team management and cross-functional integration skills.
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Topband is an international high-tech company and ranks among the world’s leading specialists in the development and manufacture of intelligent controller solutions, high-efficient motors and lithium batteries for the household appliance and power tools industry, as well as for technology-related markets (IoT, robotics, energy storage batteries, automotive electronics, etc.).
Job Title: Channel Manager - Robotic Lawnmowers Location: Germany / United States About the Role We are looking for a highly driven
Channel Manager
to take full ownership of the strategic planning, network building, and business operations for our robotic lawnmower offline channels. Your primary mission is to build a premium, high-performing offline distribution and retail network across the
[Europe / North America]
market, driving revenue growth, expanding market share, and elevating our brand presence.
Key Responsibilities
Strategic Roadmap:
Formulate mid-to-long-term channel development strategies and quarterly/annual expansion plans based on overall sales targets and industry trends. Define clear channel layouts (retailers, distributors, agents, dealers) and regional KPIs.
Market Intelligence:
Conduct deep-dive research into regional market characteristics, consumer needs, and competitor strategies. Deliver actionable market analysis to optimize our channel structure.
Policy Design:
Design channel partnership policies (rebates, incentives, territory protection, and pricing frameworks) that balance brand interests with partner profitability, ensuring a healthy and sustainable ecosystem.
Channel Expansion & Business Development
From 0 to 1:
Spearhead regional offline channel development by identifying, recruiting, and onboarding high-quality distributors, dealers, and retail terminals to build a tiered partner network.
Key Account (KA) Acquisition:
Lead the end-to-end commercial negotiation and contract signing process with Key Accounts, establishing long-term and stable partnerships.
Brand Promotion:
Leverage industry resources (e.g., landscaping associations, trade shows, summits) and organize product promotion events to boost brand visibility and attract top-tier partners.
Channel Operations & Management
Partner Empowerment:
Provide daily management and enablement for channel partners, including product training, sales coaching, and marketing support to boost their sell-through capacity and service quality.
Performance Tracking:
Monitor channel sales data (volume, inventory, AR/collections). Conduct regular performance reviews and implement sell-out strategies (e.g., localized promotions, POSM optimization) to prevent slow-moving inventory and ensure target achievement.
Market Order Maintenance:
Resolve channel conflicts related to pricing, logistics, and after-sales. Enforce strict market regulations to prevent cross-territory selling (gray market) and price dumping.
Tiered Management:
Establish a tiered customer management system, providing customized business plans for core clients to increase renewal and repeat purchase rates.
Team Leadership & Cross-Functional Collaboration
Team Building:
Lead the offline channel sales team, establish KPI/incentive mechanisms, and cultivate channel management talent to build a high-performing squad.
Internal Alignment:
Collaborate closely with Marketing, Product, Supply Chain, and After-sales teams to execute in-store branding, new product launches (GTM), logistics fulfillment, and localized after-sales support.
Product Feedback Loop:
Gather channel and end-user feedback to provide critical market inputs for product iterations and new product development.
Qualifications & Requirements Education & Experience:
Bachelor’s degree or above; majors in Marketing, International Trade, Business Administration, or Mechanical Engineering are preferred.
5+ years
of offline channel management experience, including
3+ years
in Smart Hardware, Garden Tools, or Consumer Electronics (3C).
Candidates with existing channel resources
etworks in Robotic Lawnmowers or Garden Robotics will be highly preferred.
Proven track record of building offline channel networks from scratch (0 to 1) and deep familiarity with the garden tool/CE offline ecosystem (dealers, retail terminals).
Solid experience in expanding offline channels in
European or North American
markets.
Professional Skills:
Strong market acumen and data analysis skills;
able to identify industry trends and optimize strategies based on data.
Exceptional commercial negotiation and communication skills;
capable of independently managing large accounts and solving complex channel issues.
Expertise in designing and executing channel policies, including incentive structures and pricing systems, to motivate partners.
Highly goal-oriented, resilient under pressure, and open to frequent business travel. Excellent team management and cross-functional integration skills.
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