Product Marketing Manager
Skedda, Boston, MA, United States
Skedda
is a leading global workplace management platform, serving over 7,000 customers including Toyota, Siemens, Mercedes-Benz, MIT, and Harvard University. The company is a key player in shaping the future of the modern workplace experience with interactive floor plans, desk and meeting room booking, visitor management, rich utilization analytics, and integrations with Slack, Microsoft 365, and Google Workspace. Each year, Skedda wins awards from G2, Capterra, GetApp, and SoftwareAdvice.
AllBooked by Skedda is our business unit focused on businesses monetizing their venues. Our customers include athletic facilities, studios, creative spaces, event venues, community centers, and coworking spaces. We're experiencing significant growth in our AllBooked segment, making it an exciting time to join the AllBooked team.
Role Description As Product Marketing Manager for AllBooked, you'll translate powerful product capabilities into clear, compelling stories that resonate with small businesses and drive customer acquisition and product adoption.
From athletic facilities to creative and community spaces, our customers rely on AllBooked to run and grow their businesses. Your work will ensure they understand - and feel - the value of what we're building.
This is a high-impact, high-autonomy role for someone who blends strategy and execution, thrives in building a new playbook, and loves crafting a compelling story. You'll build alongside a collaborative, passionate, and low-ego team. Reporting to the Head of AllBooked Marketing, this is a critical role on our team and you'll get to help shape our positioning and strategy from the ground up.
What you'll do
Define and evolve AllBooked's positioning and differentiation
- translate customer and market insights into messaging that drives adoption and growth
Lead high-impact product launches end-to-end
- from messaging and positioning to cross-functional execution across Product, Marketing, Sales, and Support
Define why we win vs. competitors
- analyze the landscape, conduct deep competitor research, and continuously sharpen our positioning
Turn product capabilities into compelling stories
- create messaging, assets, and sales plays that make our value clear and tangible
Leverage customer and product insights to improve go-to-market performance
- analyze adoption, behavior, and funnel metrics to refine how we engage and convert. Balance both quantitative and qualitative data to paint a full picture. Present quarterly "what we're hearing" debrief.
Drive strategic initiatives
- including pricing updates, market trend research, and onboarding experiences that shape how we grow and scale
What we're looking for We care more about how you think, work, and collaborate than checking every box. If you're excited about the role and think you could be a great match, we encourage you to apply.
Minimum 4+ years of professional experience in product marketing, ideally with experience marketing a B2B SaaS product to an SMB audience (or tell us how your experience translates)
A strong sense of curiosity: eager to dive deep researching and understanding our target audience, our customers, our competitors, and our product.
A good storyteller and writer with the ability to create high-quality sales and customer-facing content.
A love for experimentation: be it testing a new message on our website, or trying out a new way for us to leverage AI.
Benefits
Competitive salary, benefits package, and paid time off
Flexible schedule
Creative and collaborative work environment
Direct exposure to the leadership team across departments
Be empowered to leave a significant mark on the product and the customers
About us We're an international team from 20+ countries with a growing presence in Boston. We place a lot of value on collaborating asynchronously across time zones but also understand the benefits of working together in person. Our team has doubled in size in the last year and continues to grow quickly.
At Skedda, our Mission is to empower organizations to bring workspaces to life. We take feedback from customers seriously and constantly iterate to improve our product. We're a self-driven, curious, down-to-earth group of people who know how to balance moving quickly while maintaining a high bar for quality. Every team member at Skedda embodies our six core virtues:
We are a community
Quality is at our core
Take ownership
Create momentum every day
Tackle hard problems
Be curious
We are defining the future of the workplace experience, helping businesses to design meaningful, seamless, fully integrated employee experiences and interactions in the hybrid workplace. We're growing fast with a lot of new opportunities ahead!
To learn more, please visit https://www.skedda.com/blog/skedda-mission-vision-virtues and https://www.allbooked.com/about.
#J-18808-Ljbffr
is a leading global workplace management platform, serving over 7,000 customers including Toyota, Siemens, Mercedes-Benz, MIT, and Harvard University. The company is a key player in shaping the future of the modern workplace experience with interactive floor plans, desk and meeting room booking, visitor management, rich utilization analytics, and integrations with Slack, Microsoft 365, and Google Workspace. Each year, Skedda wins awards from G2, Capterra, GetApp, and SoftwareAdvice.
AllBooked by Skedda is our business unit focused on businesses monetizing their venues. Our customers include athletic facilities, studios, creative spaces, event venues, community centers, and coworking spaces. We're experiencing significant growth in our AllBooked segment, making it an exciting time to join the AllBooked team.
Role Description As Product Marketing Manager for AllBooked, you'll translate powerful product capabilities into clear, compelling stories that resonate with small businesses and drive customer acquisition and product adoption.
From athletic facilities to creative and community spaces, our customers rely on AllBooked to run and grow their businesses. Your work will ensure they understand - and feel - the value of what we're building.
This is a high-impact, high-autonomy role for someone who blends strategy and execution, thrives in building a new playbook, and loves crafting a compelling story. You'll build alongside a collaborative, passionate, and low-ego team. Reporting to the Head of AllBooked Marketing, this is a critical role on our team and you'll get to help shape our positioning and strategy from the ground up.
What you'll do
Define and evolve AllBooked's positioning and differentiation
- translate customer and market insights into messaging that drives adoption and growth
Lead high-impact product launches end-to-end
- from messaging and positioning to cross-functional execution across Product, Marketing, Sales, and Support
Define why we win vs. competitors
- analyze the landscape, conduct deep competitor research, and continuously sharpen our positioning
Turn product capabilities into compelling stories
- create messaging, assets, and sales plays that make our value clear and tangible
Leverage customer and product insights to improve go-to-market performance
- analyze adoption, behavior, and funnel metrics to refine how we engage and convert. Balance both quantitative and qualitative data to paint a full picture. Present quarterly "what we're hearing" debrief.
Drive strategic initiatives
- including pricing updates, market trend research, and onboarding experiences that shape how we grow and scale
What we're looking for We care more about how you think, work, and collaborate than checking every box. If you're excited about the role and think you could be a great match, we encourage you to apply.
Minimum 4+ years of professional experience in product marketing, ideally with experience marketing a B2B SaaS product to an SMB audience (or tell us how your experience translates)
A strong sense of curiosity: eager to dive deep researching and understanding our target audience, our customers, our competitors, and our product.
A good storyteller and writer with the ability to create high-quality sales and customer-facing content.
A love for experimentation: be it testing a new message on our website, or trying out a new way for us to leverage AI.
Benefits
Competitive salary, benefits package, and paid time off
Flexible schedule
Creative and collaborative work environment
Direct exposure to the leadership team across departments
Be empowered to leave a significant mark on the product and the customers
About us We're an international team from 20+ countries with a growing presence in Boston. We place a lot of value on collaborating asynchronously across time zones but also understand the benefits of working together in person. Our team has doubled in size in the last year and continues to grow quickly.
At Skedda, our Mission is to empower organizations to bring workspaces to life. We take feedback from customers seriously and constantly iterate to improve our product. We're a self-driven, curious, down-to-earth group of people who know how to balance moving quickly while maintaining a high bar for quality. Every team member at Skedda embodies our six core virtues:
We are a community
Quality is at our core
Take ownership
Create momentum every day
Tackle hard problems
Be curious
We are defining the future of the workplace experience, helping businesses to design meaningful, seamless, fully integrated employee experiences and interactions in the hybrid workplace. We're growing fast with a lot of new opportunities ahead!
To learn more, please visit https://www.skedda.com/blog/skedda-mission-vision-virtues and https://www.allbooked.com/about.
#J-18808-Ljbffr