Product Marketing Manager
Wizards of the Coast, Renton, WA, United States
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! Wizards of the Coast is seeking a Product Marketing Manager to support D&D Beyond, the official digital toolset and platform for Dungeons & Dragons. This role will partner closely with Product, Brand, Creative, and Community teams to help shape how D&D Beyond features, content, and releases are positioned and brought to market.
What You’ll Do: Product Positioning & Messaging
Partner with Product and Marketing to develop positioning and messaging for D&D Beyond features, content releases, and platform enhancements.
Translate product updates and technical capabilities into clear, player-facing value propositions.
Contribute to messaging frameworks that support both feature adoption and long-term engagement.
Launch & Go-to-Market Support
Support cross-functional launch planning for new features, subscriptions, and digital content releases.
Ensure marketing deliverables are aligned across homepage placements, email, in-product messaging, and campaign assets.
Partner with content teams to support deployment of product updates across D&D Beyond.
Cross-Functional Collaboration
Work closely with Product Managers to stay informed on roadmap priorities and upcoming releases.
Align with Brand and Creative teams to ensure visual and narrative consistency.
Support internal communications and documentation to keep stakeholders aligned on product marketing priorities.
What You’ll Bring:
3–5 years of experience in product marketing, digital marketing, or related roles.
Experience marketing digital products, SaaS platforms, subscriptions, or live-service experiences.
Strong written and verbal communication skills with the ability to simplify complex product concepts.
Experience collaborating cross-functionally with Product, Design, and Engineering teams.
Comfortable balancing strategic thinking with hands‑on execution.
Familiarity with Dungeons & Dragons and/or tabletop roleplaying games strongly preferred.
Bonus Points:
Experience working on franchises based on original intellectual property or with fan-led communities.
Knowledge of subscription models and feature adoption strategies.
Experience supporting lifecycle marketing or engagement initiatives.
We are an Equal Opportunity / Affiantive Action Employer. Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.
The base salary range for this position is $85,800.00 to $148,600.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package.
Our Comprehensive Benefits Package Includes:
Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well‑being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More!
#J-18808-Ljbffr
What You’ll Do: Product Positioning & Messaging
Partner with Product and Marketing to develop positioning and messaging for D&D Beyond features, content releases, and platform enhancements.
Translate product updates and technical capabilities into clear, player-facing value propositions.
Contribute to messaging frameworks that support both feature adoption and long-term engagement.
Launch & Go-to-Market Support
Support cross-functional launch planning for new features, subscriptions, and digital content releases.
Ensure marketing deliverables are aligned across homepage placements, email, in-product messaging, and campaign assets.
Partner with content teams to support deployment of product updates across D&D Beyond.
Cross-Functional Collaboration
Work closely with Product Managers to stay informed on roadmap priorities and upcoming releases.
Align with Brand and Creative teams to ensure visual and narrative consistency.
Support internal communications and documentation to keep stakeholders aligned on product marketing priorities.
What You’ll Bring:
3–5 years of experience in product marketing, digital marketing, or related roles.
Experience marketing digital products, SaaS platforms, subscriptions, or live-service experiences.
Strong written and verbal communication skills with the ability to simplify complex product concepts.
Experience collaborating cross-functionally with Product, Design, and Engineering teams.
Comfortable balancing strategic thinking with hands‑on execution.
Familiarity with Dungeons & Dragons and/or tabletop roleplaying games strongly preferred.
Bonus Points:
Experience working on franchises based on original intellectual property or with fan-led communities.
Knowledge of subscription models and feature adoption strategies.
Experience supporting lifecycle marketing or engagement initiatives.
We are an Equal Opportunity / Affiantive Action Employer. Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.
The base salary range for this position is $85,800.00 to $148,600.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package.
Our Comprehensive Benefits Package Includes:
Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well‑being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More!
#J-18808-Ljbffr