Spécialiste CRM senior - Battlefield / Senior CRM Specialist - Battlefield
Electronic Arts (EA), Redwood City, CA, United States
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our Marketing team plays an important role by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi‑functional group with world‑class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
The Sr. Specialist, CRM Strategy, Battlefield will play a critical role in developing strategic plans across Email and In‑Game channels for Battlefield fans worldwide. This position reports to the Senior Manager, CRM Strategy – Battlefield and works closely with cross‑functional teams to execute engagement, retention, and monetization initiatives that provide value to players while driving meaningful impact to the business.
Responsibilities
Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progression
Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes
Develop strategies for reaching cohorts and player segments based on business goals
Identify innovative approaches to enhance the lifetime value of our players
Troubleshoot in a highly visible environment
Partner with teams to identify gaps in processes and to develop workflow enhancements
Identify opportunities to improve tools
Cultivate relationships with internal partners and team members
Develop process documentation and best practices
Follow content, social, and digital trends and best practices within and outside the gaming industry
Qualifications
Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
Experience with digital advertising operations, including campaign programming and delivery
Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting
Expertise in quality control checks, in-depth troubleshooting
Passionate about games, or game theory, and passionate about connecting players to entertainment that they will love
Ability to develop relationships with stakeholders across Marketing
Strong quantitative, analytical, and problem‑solving skills
Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization
Pay Transparency - North America Compensation And Benefits Pay ranges and details are listed below. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g., education, qualifications, certifications, experience, skills, geographic location, or business needs).
Pay Ranges
California (depending on location e.g. Los Angeles vs. San Francisco) *$83,100 - $127,500 USD
Washington (depending on location e.g. Seattle vs. Spokane) *$79,500 - $103,100 USD
Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
#J-18808-Ljbffr
The future of entertainment is interactive, and our Marketing team plays an important role by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi‑functional group with world‑class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
The Sr. Specialist, CRM Strategy, Battlefield will play a critical role in developing strategic plans across Email and In‑Game channels for Battlefield fans worldwide. This position reports to the Senior Manager, CRM Strategy – Battlefield and works closely with cross‑functional teams to execute engagement, retention, and monetization initiatives that provide value to players while driving meaningful impact to the business.
Responsibilities
Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progression
Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes
Develop strategies for reaching cohorts and player segments based on business goals
Identify innovative approaches to enhance the lifetime value of our players
Troubleshoot in a highly visible environment
Partner with teams to identify gaps in processes and to develop workflow enhancements
Identify opportunities to improve tools
Cultivate relationships with internal partners and team members
Develop process documentation and best practices
Follow content, social, and digital trends and best practices within and outside the gaming industry
Qualifications
Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
Experience with digital advertising operations, including campaign programming and delivery
Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting
Expertise in quality control checks, in-depth troubleshooting
Passionate about games, or game theory, and passionate about connecting players to entertainment that they will love
Ability to develop relationships with stakeholders across Marketing
Strong quantitative, analytical, and problem‑solving skills
Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization
Pay Transparency - North America Compensation And Benefits Pay ranges and details are listed below. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g., education, qualifications, certifications, experience, skills, geographic location, or business needs).
Pay Ranges
California (depending on location e.g. Los Angeles vs. San Francisco) *$83,100 - $127,500 USD
Washington (depending on location e.g. Seattle vs. Spokane) *$79,500 - $103,100 USD
Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
#J-18808-Ljbffr