Director, Enterprise Resource Allocation Business Science Intelligence Services
The Coca-Cola Company, Atlanta, GA, United States
Location: United States (Atlanta)
Travel: 0‑25%
Relocation Provided: No
Job Posting Ends: March 24, 2026
Senior Marketing Analytics & Resource Allocation Specialist
We’re looking for a Senior Marketing Analytics & Resource Allocation Specialist to help build and scale a global decision‑making platform that guides how marketing and commercial investments are planned, optimized, and evaluated. In this role, you’ll design and deploy advanced analytics—especially Marketing Mix Models (MMM)—to help teams understand what drives growth, how different investments perform, and where resources should be allocated for maximum impact. You’ll work with large, complex datasets and translate sophisticated models into clear, practical recommendations that business leaders can act on. This is a hands‑on role at the intersection of marketing science, data analytics, and business strategy, with the opportunity to influence high‑value investment decisions across markets and regions worldwide. Background & Context
Coca‑Cola operates at massive global scale, with brands, bottlers, and markets across more than 200 countries. The company is investing heavily in enterprise‑level analytics platforms that help teams make smarter, faster, and more aligned decisions. One of these platforms—Fuelight 360—is a proprietary, end‑to‑end analytics solution designed to: Measure the impact of marketing and trade investments across channels Compare scenarios and trade‑offs before money is spent Align marketing, finance, and commercial teams around a single source of truth Fuelight 360 launched recently and is now moving from early adoption to global scale. This role plays a key part in building the analytics behind the platform, ensuring the models are robust, trusted, and useful for real business decisions. Responsibilities
What You'll Do For Us includes partnering with regional business units, marketing teams, finance, and technology leaders. Marketing Science & Analytics Implementation
Design and deploy Marketing Mix Models (MMM) that measure marketing effectiveness across paid media, owned channels, earned media, social, and non‑media investments (e.g., trade and commerce).
Continuously improve modeling approaches using modern techniques such as Bayesian methods, real‑time data, and evolving MMM frameworks. Analyze ROI, elasticity, and performance drivers to inform budget allocation and optimization decisions. Validate model outputs through rigorous analysis to ensure recommendations are credible and actionable.
Turning Data into Decisions
Translate complex analytics into clear, compelling stories for senior leaders. Support scenario planning, helping teams understand trade‑offs, risks, and upside across different investment choices. Monitor performance over time and refine models to improve predictive accuracy and business relevance. Collaboration & Influence
Partner closely with product managers, technical teams, and other analytics leaders to ensure insights are embedded into tools and workflows. Work with marketing, finance, and commercial stakeholders across regions to align on assumptions, insights, and decisions. Contribute to workshops and training sessions to help teams understand and adopt marketing analytics capabilities. Governance, Innovation & Scale
Help establish best practices and standards for model development, documentation, and deployment. Explore and pilot new methodologies (e.g., causal inference, next‑generation attribution approaches). Support the scaling of analytics capabilities across markets, ensuring insights can be operationalized consistently. Capability Building
Support the Senior Director in scaling processes, ensuring OUs and Bottlers have a clear roadmap for operationalizing marketing insights for business decisions. Provide technical inputs to upskill functional teams and bottling partners through coaching or training initiatives. Qualifications
Required
8+ years of experience in marketing analytics, econometrics, marketing science, or a related field Hands‑on experience building and deploying Marketing Mix Models across multiple channels Proven ability to translate advanced analytics into business‑ready recommendations Preferred
Experience with attribution modeling, causal inference, or scenario planning Exposure to deploying or scaling analytics platforms or proprietary tools Technical & Analytical Skills
Strong grounding in MMM, ROI optimization, and resource allocation frameworks Experience with tools such as R, Python, SQL, or similar (coding proficiency is a plus) Ability to communicate results via dashboards, presentations, or executive‑ready summaries Understanding of omnichannel marketing measurement Ways of Working
Strong problem‑solver who enjoys turning complexity into clarity Comfortable working independently in a global, matrixed organization Confident communicator with senior stakeholders across functions and cultures Curious, growth‑oriented mindset with a passion for analytics innovation Education
Bachelor’s degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field Master’s degree preferred Why This Role Is Exciting
Global Impact: Influence how marketing and commercial investments are allocated at one of the world’s largest companies Advanced Analytics at Scale: Work on complex, high‑visibility modeling challenges with real business consequences Cross‑Functional Exposure: Collaborate with leaders across marketing, finance, technology, and analytics Career Growth: Build both deep technical expertise and strategic business influence in a global environment Compensation
Pay Range: $160,000 - $186,000 Company Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Equal Opportunity Employer
The Coca-Cola Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, or basis of disability. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. Hiring Requirements
This position requires candidates to be currently authorized to work in the United States on a full‑time basis and not require sponsorship to continue to work legally in the United States.
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We’re looking for a Senior Marketing Analytics & Resource Allocation Specialist to help build and scale a global decision‑making platform that guides how marketing and commercial investments are planned, optimized, and evaluated. In this role, you’ll design and deploy advanced analytics—especially Marketing Mix Models (MMM)—to help teams understand what drives growth, how different investments perform, and where resources should be allocated for maximum impact. You’ll work with large, complex datasets and translate sophisticated models into clear, practical recommendations that business leaders can act on. This is a hands‑on role at the intersection of marketing science, data analytics, and business strategy, with the opportunity to influence high‑value investment decisions across markets and regions worldwide. Background & Context
Coca‑Cola operates at massive global scale, with brands, bottlers, and markets across more than 200 countries. The company is investing heavily in enterprise‑level analytics platforms that help teams make smarter, faster, and more aligned decisions. One of these platforms—Fuelight 360—is a proprietary, end‑to‑end analytics solution designed to: Measure the impact of marketing and trade investments across channels Compare scenarios and trade‑offs before money is spent Align marketing, finance, and commercial teams around a single source of truth Fuelight 360 launched recently and is now moving from early adoption to global scale. This role plays a key part in building the analytics behind the platform, ensuring the models are robust, trusted, and useful for real business decisions. Responsibilities
What You'll Do For Us includes partnering with regional business units, marketing teams, finance, and technology leaders. Marketing Science & Analytics Implementation
Design and deploy Marketing Mix Models (MMM) that measure marketing effectiveness across paid media, owned channels, earned media, social, and non‑media investments (e.g., trade and commerce).
Continuously improve modeling approaches using modern techniques such as Bayesian methods, real‑time data, and evolving MMM frameworks. Analyze ROI, elasticity, and performance drivers to inform budget allocation and optimization decisions. Validate model outputs through rigorous analysis to ensure recommendations are credible and actionable.
Turning Data into Decisions
Translate complex analytics into clear, compelling stories for senior leaders. Support scenario planning, helping teams understand trade‑offs, risks, and upside across different investment choices. Monitor performance over time and refine models to improve predictive accuracy and business relevance. Collaboration & Influence
Partner closely with product managers, technical teams, and other analytics leaders to ensure insights are embedded into tools and workflows. Work with marketing, finance, and commercial stakeholders across regions to align on assumptions, insights, and decisions. Contribute to workshops and training sessions to help teams understand and adopt marketing analytics capabilities. Governance, Innovation & Scale
Help establish best practices and standards for model development, documentation, and deployment. Explore and pilot new methodologies (e.g., causal inference, next‑generation attribution approaches). Support the scaling of analytics capabilities across markets, ensuring insights can be operationalized consistently. Capability Building
Support the Senior Director in scaling processes, ensuring OUs and Bottlers have a clear roadmap for operationalizing marketing insights for business decisions. Provide technical inputs to upskill functional teams and bottling partners through coaching or training initiatives. Qualifications
Required
8+ years of experience in marketing analytics, econometrics, marketing science, or a related field Hands‑on experience building and deploying Marketing Mix Models across multiple channels Proven ability to translate advanced analytics into business‑ready recommendations Preferred
Experience with attribution modeling, causal inference, or scenario planning Exposure to deploying or scaling analytics platforms or proprietary tools Technical & Analytical Skills
Strong grounding in MMM, ROI optimization, and resource allocation frameworks Experience with tools such as R, Python, SQL, or similar (coding proficiency is a plus) Ability to communicate results via dashboards, presentations, or executive‑ready summaries Understanding of omnichannel marketing measurement Ways of Working
Strong problem‑solver who enjoys turning complexity into clarity Comfortable working independently in a global, matrixed organization Confident communicator with senior stakeholders across functions and cultures Curious, growth‑oriented mindset with a passion for analytics innovation Education
Bachelor’s degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field Master’s degree preferred Why This Role Is Exciting
Global Impact: Influence how marketing and commercial investments are allocated at one of the world’s largest companies Advanced Analytics at Scale: Work on complex, high‑visibility modeling challenges with real business consequences Cross‑Functional Exposure: Collaborate with leaders across marketing, finance, technology, and analytics Career Growth: Build both deep technical expertise and strategic business influence in a global environment Compensation
Pay Range: $160,000 - $186,000 Company Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Equal Opportunity Employer
The Coca-Cola Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, or basis of disability. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. Hiring Requirements
This position requires candidates to be currently authorized to work in the United States on a full‑time basis and not require sponsorship to continue to work legally in the United States.
#J-18808-Ljbffr