Paid Social Strategist
Hearst Newspapers, Austin, TX, United States
Paid Social Media Strategist
The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a pivotal role in improving both the volume and efficiency of our user acquisition and retention efforts. The right candidate has significant experience and expertise with Facebook advertising and other Paid Social platforms (Twitter, Pinterest, Reddit, YouTube, etc.) and familiarity with 3rd party management solutions. Experience working in a fast-paced agency setting is preferred. This position can be located in any of our major newspaper markets: Dallas, Houston, San Antonio, or Austin, Texas.
Job Description The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a pivotal role in improving both the volume and efficiency of our user acquisition and retention efforts. The right candidate has significant experience and expertise with Facebook advertising and other Paid Social platforms (Twitter, Pinterest, Reddit, YouTube, etc.) and familiarity with 3rd party management solutions. Experience working in a fast-paced agency setting is preferred. This position can be located in any of our major newspaper markets: Dallas, Houston, San Antonio, or Austin, Texas.
What will you do?
Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
Understand key tracking components and set up for attribution on campaigns
Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention
Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
Work cross‑functionally with product, UX, and the rest of the marketing organization
Use measurement, tracking, and management platforms to produce analytical insights and manage day‑to‑day Paid Social operations
Provide thought leadership to help identify new opportunities and other emerging advertising platforms
Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
Provide support for additional marketing channels as needed for promotional and seasonal campaigns
Strategize with sales teams for effective launches to customer campaigns
Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks
Present to stakeholders around new innovations and campaign statuses
What will it take to be successful?
2-3 years in social media marketing with a focus on paid social campaigns
Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with Google Docs
Bachelor’s degree required preferably in Marketing or Communications
Strong analytical skills with competency in speaking to metrics across multiple reporting systems
Creativity and willingness to think outside the box
Ability to receive constructive criticism and learn from feedback
Strong oral and written communication skills
Ability to work across multiple teams and clients with ease
About Hearst Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Hearst Newspapers is the operating group responsible for Hearst’s newspapers, local digital marketing services businesses and directories. With more than 3,000 employees across the nation, Hearst Newspapers publishes 24 dailies and 52 weeklies. At Hearst, it is our mission to be the most trusted, most respected and most accurate source of news and information in the communities that we serve. We place our readers’ interests above all others, and dedicate ourselves to the principles of truthfulness, fairness and independence. We understand that the free flow of accurate information is vital to our system of government and the foundations of our economy.
About Us With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American‑Statesman, Dallas Morning News, Houston Chronicle, San Antonio Express‑News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital‑only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate. At HNP, we’re investing in new and innovative ways to tell stories — growing newsrooms, diversifying tools and evolving platforms — to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
Be part of something bigger — Your Headline Awaits Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at
hnpemployment@hearst.com . Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
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Job Description The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a pivotal role in improving both the volume and efficiency of our user acquisition and retention efforts. The right candidate has significant experience and expertise with Facebook advertising and other Paid Social platforms (Twitter, Pinterest, Reddit, YouTube, etc.) and familiarity with 3rd party management solutions. Experience working in a fast-paced agency setting is preferred. This position can be located in any of our major newspaper markets: Dallas, Houston, San Antonio, or Austin, Texas.
What will you do?
Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
Understand key tracking components and set up for attribution on campaigns
Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention
Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
Work cross‑functionally with product, UX, and the rest of the marketing organization
Use measurement, tracking, and management platforms to produce analytical insights and manage day‑to‑day Paid Social operations
Provide thought leadership to help identify new opportunities and other emerging advertising platforms
Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
Provide support for additional marketing channels as needed for promotional and seasonal campaigns
Strategize with sales teams for effective launches to customer campaigns
Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks
Present to stakeholders around new innovations and campaign statuses
What will it take to be successful?
2-3 years in social media marketing with a focus on paid social campaigns
Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with Google Docs
Bachelor’s degree required preferably in Marketing or Communications
Strong analytical skills with competency in speaking to metrics across multiple reporting systems
Creativity and willingness to think outside the box
Ability to receive constructive criticism and learn from feedback
Strong oral and written communication skills
Ability to work across multiple teams and clients with ease
About Hearst Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Hearst Newspapers is the operating group responsible for Hearst’s newspapers, local digital marketing services businesses and directories. With more than 3,000 employees across the nation, Hearst Newspapers publishes 24 dailies and 52 weeklies. At Hearst, it is our mission to be the most trusted, most respected and most accurate source of news and information in the communities that we serve. We place our readers’ interests above all others, and dedicate ourselves to the principles of truthfulness, fairness and independence. We understand that the free flow of accurate information is vital to our system of government and the foundations of our economy.
About Us With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American‑Statesman, Dallas Morning News, Houston Chronicle, San Antonio Express‑News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital‑only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate. At HNP, we’re investing in new and innovative ways to tell stories — growing newsrooms, diversifying tools and evolving platforms — to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
Be part of something bigger — Your Headline Awaits Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at
hnpemployment@hearst.com . Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#J-18808-Ljbffr