DIGITAL MARKETING SPECIALIST
Catalyst Acoustics Group, Agawam, MA, United States
Digital Marketing Specialist
Location:
Remote (United States)
Employment Type:
Full Time | Exempt
Reports To:
Director of Marketing Technologies
Work Authorization:
Must be authorized to work in the U.S. without sponsorship
Role Summary The Digital Marketing Specialist supports the execution of digital content across Catalyst Acoustics Group’s portfolio of brands. This role will be responsible for website content & maintenance across all Catalyst companies’ websites, tactical execution of marketing campaigns through Pay Per Click (PPC), Email Marketing and social media.
Our ideal candidate is a digital marketing professional with a 1-3 year background and experience in CMS systems – specifically Contao and/or WordPress. Candidate will also need to have a detailed understanding of Search Engine Optimization (SEO), Pay Per Click (Google Ads) and Marketing Automation Systems (Hubspot).
Primary Responsibilities Website CMS Support
Manage website content, landing pages, and web data across Contao content management systems.
Research, implement, and optimize SEO keywords across the company’s websites and marketing materials, ensuring alignment with best practices for headers, metadata, and overall search visibility.
Publish and maintain content within the company’s content management system (CMS).
Make routine website updates such as product information changes, image swaps, copy edits, and content refreshes.
Assist with content quality checks and testing before content goes live.
Flag issues, errors, or outdated content to the Director of Marketing Technologies.
Monitor and report on website performance metrics (e.g., traffic, engagement, conversions) to inform content improvements.
Use tools like Google Analytics/Search Console to evaluate SEO and content effectiveness.
Troubleshoot minor CMS issues and coordinate with developers for more complex fixes.
Digital Ad Campaign Support
Plan, build, and launch paid media campaigns across platforms such as Google Ads and LinkedIn.
Continuously analyze paid acquisition performance (Google Ads/LinkedIn), deriving insights and recommendations.
Manage PPC campaign expenses, staying on budget, estimating monthly costs, and any reconciling discrepancies
Define and refine audience targeting strategies, segmentation, retargeting, and lookalike audiences.
Track, report, and analyze website metrics and PPC initiatives and campaigns
Perform ongoing paid keyword discovery, expansion, and optimization
Ensure proper tracking is in place (e.g., conversions, events, UTM parameters) to measure campaign effectiveness.
Cross Functional Collaboration
Work with marketing, sales, and product teams to gather information needed for content updates.
Coordinate with content & design teams to ensure copy aligns with layouts and visuals.
Follow established workflows and timelines to support on-time content delivery.
Qualifications Required
1–3 years of experience in digital marketing or a related field (SEO and/or PPC experience preferred; agency experience is a plus)
Experience working with content management systems (CMS), preferably Contao and/or WordPress
Familiarity with marketing automation platforms (e.g., HubSpot)
Proficiency in Microsoft Office and common collaboration tools (e.g., Teams, Slack, Asana)
Strong writing, editing, and proofreading skills
Strong attention to detail and ability to follow established processes and guidelines
Basic understanding of SEO and paid media principles (keywords, metadata, campaign structure, etc.)
Ability to manage multiple tasks and prioritize in a fast-paced environment
Preferred
Internship or early career experience in digital marketing or content management.
Exposure to SEO fundamentals.
Experience supporting B2B or technical products (manufacturing, construction, or architecture a plus).
Familiarity with email marketing platforms or CRM tools (training provided).
Key Skills & Competencies
Clear and concise written communication
Strong organization and task follow through
Ability to manage multiple small projects simultaneously
Receptive to feedback and coaching
Comfortable working in a remote, team based environment
Growth Opportunity This Role Offers Exposure To
Multi‑brand digital marketing operations
Website and CMS management
Content strategy fundamentals
Collaboration with senior marketing and technology leaders
The Company offers a friendly and professional working environment that supports career and personal development that includes a competitive compensation package and comprehensive training programs.
The Company is an Equal Opportunity / Aff… All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identify or protected veteran status.
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Remote (United States)
Employment Type:
Full Time | Exempt
Reports To:
Director of Marketing Technologies
Work Authorization:
Must be authorized to work in the U.S. without sponsorship
Role Summary The Digital Marketing Specialist supports the execution of digital content across Catalyst Acoustics Group’s portfolio of brands. This role will be responsible for website content & maintenance across all Catalyst companies’ websites, tactical execution of marketing campaigns through Pay Per Click (PPC), Email Marketing and social media.
Our ideal candidate is a digital marketing professional with a 1-3 year background and experience in CMS systems – specifically Contao and/or WordPress. Candidate will also need to have a detailed understanding of Search Engine Optimization (SEO), Pay Per Click (Google Ads) and Marketing Automation Systems (Hubspot).
Primary Responsibilities Website CMS Support
Manage website content, landing pages, and web data across Contao content management systems.
Research, implement, and optimize SEO keywords across the company’s websites and marketing materials, ensuring alignment with best practices for headers, metadata, and overall search visibility.
Publish and maintain content within the company’s content management system (CMS).
Make routine website updates such as product information changes, image swaps, copy edits, and content refreshes.
Assist with content quality checks and testing before content goes live.
Flag issues, errors, or outdated content to the Director of Marketing Technologies.
Monitor and report on website performance metrics (e.g., traffic, engagement, conversions) to inform content improvements.
Use tools like Google Analytics/Search Console to evaluate SEO and content effectiveness.
Troubleshoot minor CMS issues and coordinate with developers for more complex fixes.
Digital Ad Campaign Support
Plan, build, and launch paid media campaigns across platforms such as Google Ads and LinkedIn.
Continuously analyze paid acquisition performance (Google Ads/LinkedIn), deriving insights and recommendations.
Manage PPC campaign expenses, staying on budget, estimating monthly costs, and any reconciling discrepancies
Define and refine audience targeting strategies, segmentation, retargeting, and lookalike audiences.
Track, report, and analyze website metrics and PPC initiatives and campaigns
Perform ongoing paid keyword discovery, expansion, and optimization
Ensure proper tracking is in place (e.g., conversions, events, UTM parameters) to measure campaign effectiveness.
Cross Functional Collaboration
Work with marketing, sales, and product teams to gather information needed for content updates.
Coordinate with content & design teams to ensure copy aligns with layouts and visuals.
Follow established workflows and timelines to support on-time content delivery.
Qualifications Required
1–3 years of experience in digital marketing or a related field (SEO and/or PPC experience preferred; agency experience is a plus)
Experience working with content management systems (CMS), preferably Contao and/or WordPress
Familiarity with marketing automation platforms (e.g., HubSpot)
Proficiency in Microsoft Office and common collaboration tools (e.g., Teams, Slack, Asana)
Strong writing, editing, and proofreading skills
Strong attention to detail and ability to follow established processes and guidelines
Basic understanding of SEO and paid media principles (keywords, metadata, campaign structure, etc.)
Ability to manage multiple tasks and prioritize in a fast-paced environment
Preferred
Internship or early career experience in digital marketing or content management.
Exposure to SEO fundamentals.
Experience supporting B2B or technical products (manufacturing, construction, or architecture a plus).
Familiarity with email marketing platforms or CRM tools (training provided).
Key Skills & Competencies
Clear and concise written communication
Strong organization and task follow through
Ability to manage multiple small projects simultaneously
Receptive to feedback and coaching
Comfortable working in a remote, team based environment
Growth Opportunity This Role Offers Exposure To
Multi‑brand digital marketing operations
Website and CMS management
Content strategy fundamentals
Collaboration with senior marketing and technology leaders
The Company offers a friendly and professional working environment that supports career and personal development that includes a competitive compensation package and comprehensive training programs.
The Company is an Equal Opportunity / Aff… All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identify or protected veteran status.
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