
Private Event, Account Executive
Ilitch Sports + Entertainment, Detroit, MI, United States
The Private Event Executive is responsible for booking both corporate and social private event revenue including soliciting new event business as well as be responsible for the execution and oversight of the private events at the Fox Theatre, Little Caesars Arena and Comerica Park. The Private Event Sales Account Executive will have to research and identify new event leads and cold call for new potential business. This position will also assist in responding to incoming inquiries for event space. The Senior Private Event Executive will oversee managing the sales process from sale to service and continuing to foster client relationships for future business. This position will work in cooperation with respective internal service and activation departments for each given venue to ensure successful implementation and event execution.
Key Responsibilities
Lead by example in all duties and responsibilities
Meet or exceed revenue goals from new clients while maximizing profit margins
Prospect and cold call new business via networking, previous contacts, trade publications, resource guides, data base companies and cold calls. Target local hospitality industry, i.e. event planners, corporate planners, and direct corporate level decision makers to sell non-game day events
Handle all incoming calls from sales prospects
Meet or exceed minimum call requirements on outgoing calls per day to generate new business
Conduct market research on potential new leads and develop tie-in opportunities within Ilitch Holdings business units to enhance value of sales packages
Show available spaces to prospective clients and actively sell all venues
Process event estimates and orders in a timely and efficient manner
Ensure timely collection of payment for contracted events
Manage execution of all contracted event elements inclusive of but not limited to: audiovisual requirements, food and beverage requirements, staffing needs, experiential add-ons, broadcast needs, equipment rentals, etc
Supervise all aspects of event execution from load-in to load-out
Create all relevant event-related communication collateral (event agenda, floorplan, run of show, etc) and communicate information to all applicable internal and external stakeholders
Develop client relationships and enhance existing relationships to maintain renewal business
Work with in-house creative services department to create/develop and generate professional proposals and sales presentations by compiling necessary information such as research, data, photos, etc
Provide written weekly reports on sales activity/expenses and results to track own performance as well as event performance
Manage and cultivate business relationships by attending OEI events and other functions
Monitor all event related expenses as they related to the client’s contract and report all client approved adjustments, add-ons and day of expenses in a timely manner to the Director of Private Events and event activation staff
Establish partnership opportunities with the premium sales staff to maximize event and revenue opportunities
Work cooperatively with sponsorship service representatives to provide event opportunities to existing clientele
Assist in the development of internal special event series initiatives
All other duties as assigned by the Director of Private Event Sales
Performs other duties as assigned
Required Knowledge, Skills and Abilitie
Bachelor’s degree in business, hospitality, or related field
Minimum of 5 years’ experience in corporate sales or hospitality environment with evidence of solid business acumen and an understanding of how to manage sale opportunities
Proven track record of sales performance and exemplifying organizational core values
Consistently achieve departmental hustle metrics, with a minimum of 80% to goal each year
High level of integrity with a professional, business-oriented demeanor
Creativity and ingenuity in developing successful sales strategies and have a working knowledge of the industry or community events along with a pulse of industry opportunities
Proven ability to initiate high-level contacts of prospective customer with strong persuasion and negotiation skills to close a sale
Evidence of ability to establish and maintain effective business relationship
Demonstrated effective verbal and written communication skills with the ability to communicate with various levels of business units and venues or prospective customers
Detail oriented with exceptional organizational skills with the ability to manage multiple, concurrent projects in a high paced environment, and ability to keep accurate and detailed records
Demonstrated ability to analyze, formulate solutions and alternatives; and resolve issues in a timely manner
Ability to work well in a team environment and effectively across business units and venues
Ability to work long or unpredictable hours on weekdays, weekends, and holidays as needed
Proven level of exceptional guest service
Self-motivated with excellent time management skills and business/sales acumen
Demonstrated computer proficiency including Microsoft Word, Excel, PowerPoint and CRM skills
Preferred Knowledge, Skills and Abilities:
Experience working in the sports and entertainment industry
Prior experience with customer relationship management database
Working Conditions:
Irregular and extended hours including nights, weekends, and holidays
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