Short-Form Ideation Producer
Dhar Mann Studios, Burbank, CA, United States
About Changing Lives Productions
Changing Lives Productions is the in‑house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 163 million followers and 45 billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month. We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our stories tackle real‑life challenges and deliver powerful life lessons that resonate with global audiences. Founded by Dhar Mann, named the “Moral Philosopher of YouTube” by The New York Times, a Time Top 100 Creator, and ranked #2 on Forbes’ 2025 Top Creators list—our founding principle is simple but ambitious: We’re not just telling stories. We’re changing lives.
Big Picture We’re looking for an ideas‑first creative who can turn one strong insight into scroll‑stopping videos. If you’re the person constantly saving viral clips, rewriting hooks in your Notes app, and can explain why something worked instead of just saying “it popped”… keep reading. You live on the pulse of internet culture and don’t just know what’s trending—you know how to translate those trends into original ideas that fit our brand and make them our own. This role is about thinking, not editing—spotting cultural moments early, finding the emotional hook, and turning it into concepts that our audience can’t help but watch and share.
Why This Role Matters Short‑form isn’t an afterthought here—it’s the front door. Your ideas will be seen by millions, shape culture, and set the standard for what great short‑form content looks like.
How You’ll Spend Your Time
Generate high‐performing short‑form ideas for TikTok, Reels, and Shorts
Develop viral hooks that stop the scroll in the first 1–3 seconds
Identify repeatable formats we can turn into series, not one‑offs
Spot trends early and adapt them to fit Dhar’s voice and values
Design ideas with retention in mind (open loops, escalation, payoff)
Create concepts that naturally allow for brand integration
Collaborate with editors and producers to bring ideas to life
What You Have
You understand short‑form storytelling at a systems level
You can manufacture emotion quickly: heart, surprise, tension, humor
You know why people swipe away — and how to stop it
You think in hooks, formats, and repeatability
You’re obsessed with what’s working right now
You can explain your thinking clearly and simply
Bonus Points
You can name formats that are working across multiple creators
You think like a creator and a strategist
You naturally think about brand safety and sponsorship fit
You’ve studied Dhar Mann content and understand the tone
Who Oversees You The position reports to Dhar Mann.
Where It All Goes Down All things creative take place at our studio in Burbank, California.
When The Magic Happens This is an on‑call role, days and hours will vary depending on coverage and production schedules.
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Big Picture We’re looking for an ideas‑first creative who can turn one strong insight into scroll‑stopping videos. If you’re the person constantly saving viral clips, rewriting hooks in your Notes app, and can explain why something worked instead of just saying “it popped”… keep reading. You live on the pulse of internet culture and don’t just know what’s trending—you know how to translate those trends into original ideas that fit our brand and make them our own. This role is about thinking, not editing—spotting cultural moments early, finding the emotional hook, and turning it into concepts that our audience can’t help but watch and share.
Why This Role Matters Short‑form isn’t an afterthought here—it’s the front door. Your ideas will be seen by millions, shape culture, and set the standard for what great short‑form content looks like.
How You’ll Spend Your Time
Generate high‐performing short‑form ideas for TikTok, Reels, and Shorts
Develop viral hooks that stop the scroll in the first 1–3 seconds
Identify repeatable formats we can turn into series, not one‑offs
Spot trends early and adapt them to fit Dhar’s voice and values
Design ideas with retention in mind (open loops, escalation, payoff)
Create concepts that naturally allow for brand integration
Collaborate with editors and producers to bring ideas to life
What You Have
You understand short‑form storytelling at a systems level
You can manufacture emotion quickly: heart, surprise, tension, humor
You know why people swipe away — and how to stop it
You think in hooks, formats, and repeatability
You’re obsessed with what’s working right now
You can explain your thinking clearly and simply
Bonus Points
You can name formats that are working across multiple creators
You think like a creator and a strategist
You naturally think about brand safety and sponsorship fit
You’ve studied Dhar Mann content and understand the tone
Who Oversees You The position reports to Dhar Mann.
Where It All Goes Down All things creative take place at our studio in Burbank, California.
When The Magic Happens This is an on‑call role, days and hours will vary depending on coverage and production schedules.
#J-18808-Ljbffr