Social Media Manager
PEAK Event Services, Boston, MA, United States
About Us
PEAK Event Services and Bright Event Rentals are part of the nation’s largest event rental company. United by one mission, we deliver unforgettable events through thoughtful solutions, reliable execution, and end-to-end service powered by the right people, exceptional products, and local expertise with national reach. Together, our teams bring extraordinary events to life, while offering employees opportunities to grow within a coast-to-coast company.
What You'll Do The Social Media Manager owns social media strategy and execution across all brands within our enterprise marketing portfolio. This is a hands‑on, high‑ownership role responsible for building and maintaining a consistent, engaging brand presence across all social channels and digital listing platforms and for being the person who captures, creates, and publishes the content that brings our brands to life online.
This role works closely with the Content Team, Graphic Designer and the VP of Marketing to ensure social is integrated into every campaign, launch, and brand moment. You'll also be the voice of our brands in comment sections, review platforms, and community spaces representing each brand with accuracy, warmth, and professionalism. This role reports to the VP of Marketing. The Social Media Manager will need to commute to one of our locations either in Massachusetts or Rhode Island, and will also be permitted to work remotely part of the time.
The Day‑to‑Day Social Strategy & Channel Management
Own and manage social media presence across Instagram, LinkedIn, Facebook, Pinterest, and emerging platforms for all brands
Develop and maintain brand‑specific content calendars aligned to campaign priorities, product launches, and seasonal marketing moments
Build and execute social strategy across all brands in partnership with the Content Manager and VP of Marketing
Maintain distinct brand voices and visuals across all platforms; what works for one brand may not work for another
Manage paid social coordination with our agency or in‑house partners ensuring organic and paid strategies are aligned
Monitor platform trends, algorithm changes, and competitor activity and adapt strategy accordingly
Stay current with social trends that align with the brand and stay up to date with best practices for organic and paid content
Community Management & Brand Reputation
Monitor and respond to comments, messages, and engagement across all social platforms for all brands in a timely and on‑brand manner
Assist with Google Business Profile management including responding to reviews, updating listings, and flagging issues as needed
Manage and maintain industry platform listings including PartySlate, The Knot, WeddingWire, etc., keeping profiles current, optimised, and visually strong
Escalate negative reviews or sensitive community interactions to the Manager appropriately
Content Creation & Field Capture
Serve as a hands‑on content creator – shoot photos and short‑form video in the field at events, installs, showrooms, and partner locations
Coordinate with sales and field teams to identify and capture content opportunities at customer events, in showrooms, etc.
Develop Reels, Stories, and short‑form video content that showcases product, people, and brand personality across all brands
Write compelling copy across all formats (captions, headlines, CTAs, etc.) tailored to each brand's voice and each platform's audience
Brief and direct the Designer on social asset needs with clear creative direction tied to platform specs and campaign goals
Asset Management & Organization
Own and maintain the social and digital asset library across all brands
Establish consistent file naming and storage systems for social content in coordination with the broader marketing team
Manage usage rights and tagging for all photography and video assets
Coordinate with sales teams on user‑generated content and customer event photography to keep the content pipeline full
Cross‑Functional Collaboration
Work closely with the Marketing Specialist on content alignment and campaign integration
Partner with the Designer for asset production and visual consistency
Coordinate with sales teams across markets to identify content opportunities and align on brand messaging
Participate in campaign planning and GTM meetings to ensure social is integrated from the start
Collaborate with the marketing team and actively pitch creative ideas
Reporting & Performance
Track and report on key metrics monthly: reach, engagement rate, follower growth, social‑driven web traffic, review ratings, and listing performance – may vary depending on platform
Work toward annual targets of 20% increase in social‑driven web traffic and 15% increase in engagement across brands
Maintain UTM tracking and coordinate with marketing ops on attribution for social‑driven campaigns
Use data to make content and channel decisions proactively, know what's working and adjust
Requirements What We're Looking For
3–5 years of social media management experience, ideally across multiple brands or accounts
Demonstrated hands‑on content creation skills; you can point to work you personally shot, edited, and published
Proficiency across Instagram, LinkedIn, Facebook, and Pinterest with a real understanding of each platform's nuance
Strong copywriting skills, you write captions that sound like a human, not a press release
Experience managing community engagement, review responses, and online brand reputation
Familiarity with social scheduling and analytics tools such as Sprout Social, Hootsuite, Later, or similar
Comfort with photo and video capture and basic editing using Adobe, Canva, CapCut, or equivalent
Highly organized; asset management and multi‑brand calendar ownership require real operational discipline
Willingness and ability to travel up to 20% for field content capture
Experience in events, hospitality, wedding, or luxury lifestyle industries is a plus
Familiarity with B2B social strategy, specifically LinkedIn for business development
Experience coordinating with sales teams to drive content opportunities
Commutable distance to one of our locations in Rhode Island or Massachusetts
Why You’ll Like Working Here
Our incredible compensation combo of Competitive Pay, Paid Time Off + Paid Holidays
Support for your personal life + wellbeing
We like to celebrate + we do it often!
Encouragement for Volunteer Days + giving back to our communities
We foster and embrace an inclusive and diverse work culture
Compensation And Our Full Suite Of Benefits
$75,000 to $85,000
Medical, Dental + Vision Insurance
Company‑Paid Basic Life + AD&D Insurance
Short Term & Long Term Disability Insurance
Telehealth + Wellness
Flexible Spending Accounts (FSAs)
Employee Assistance Program
Travel Assistance
401K Retirement Plan + Employer Matching
More About Us
We’re not just a rental events company – our PEAK Code drives the work we do, every day.
We’re partners in problem solving. We collaborate in order to push through challenges and succeed together.
We are employers of respect. Our relationships mean the world to us and we hold ourselves to the highest level of accountability.
We are advocates for our communities. From sponsoring events and organizations to volunteering and donating our time, we support our communities and are committed to social responsibility.
We are keepers of the craft. Our attention to detail, commitment to excellence and devotion to our clients allows us to go “Above and Beyond”.
PEAK is an EEO Employer. We seek diversity and culture‑add candidates, not necessarily “culture‑fits” or more of the same. We believe diversity makes us better, and we seek to create a workplace where all feel a sense of belonging. Please let us know if you need any assistance or accommodation in the application process.
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What You'll Do The Social Media Manager owns social media strategy and execution across all brands within our enterprise marketing portfolio. This is a hands‑on, high‑ownership role responsible for building and maintaining a consistent, engaging brand presence across all social channels and digital listing platforms and for being the person who captures, creates, and publishes the content that brings our brands to life online.
This role works closely with the Content Team, Graphic Designer and the VP of Marketing to ensure social is integrated into every campaign, launch, and brand moment. You'll also be the voice of our brands in comment sections, review platforms, and community spaces representing each brand with accuracy, warmth, and professionalism. This role reports to the VP of Marketing. The Social Media Manager will need to commute to one of our locations either in Massachusetts or Rhode Island, and will also be permitted to work remotely part of the time.
The Day‑to‑Day Social Strategy & Channel Management
Own and manage social media presence across Instagram, LinkedIn, Facebook, Pinterest, and emerging platforms for all brands
Develop and maintain brand‑specific content calendars aligned to campaign priorities, product launches, and seasonal marketing moments
Build and execute social strategy across all brands in partnership with the Content Manager and VP of Marketing
Maintain distinct brand voices and visuals across all platforms; what works for one brand may not work for another
Manage paid social coordination with our agency or in‑house partners ensuring organic and paid strategies are aligned
Monitor platform trends, algorithm changes, and competitor activity and adapt strategy accordingly
Stay current with social trends that align with the brand and stay up to date with best practices for organic and paid content
Community Management & Brand Reputation
Monitor and respond to comments, messages, and engagement across all social platforms for all brands in a timely and on‑brand manner
Assist with Google Business Profile management including responding to reviews, updating listings, and flagging issues as needed
Manage and maintain industry platform listings including PartySlate, The Knot, WeddingWire, etc., keeping profiles current, optimised, and visually strong
Escalate negative reviews or sensitive community interactions to the Manager appropriately
Content Creation & Field Capture
Serve as a hands‑on content creator – shoot photos and short‑form video in the field at events, installs, showrooms, and partner locations
Coordinate with sales and field teams to identify and capture content opportunities at customer events, in showrooms, etc.
Develop Reels, Stories, and short‑form video content that showcases product, people, and brand personality across all brands
Write compelling copy across all formats (captions, headlines, CTAs, etc.) tailored to each brand's voice and each platform's audience
Brief and direct the Designer on social asset needs with clear creative direction tied to platform specs and campaign goals
Asset Management & Organization
Own and maintain the social and digital asset library across all brands
Establish consistent file naming and storage systems for social content in coordination with the broader marketing team
Manage usage rights and tagging for all photography and video assets
Coordinate with sales teams on user‑generated content and customer event photography to keep the content pipeline full
Cross‑Functional Collaboration
Work closely with the Marketing Specialist on content alignment and campaign integration
Partner with the Designer for asset production and visual consistency
Coordinate with sales teams across markets to identify content opportunities and align on brand messaging
Participate in campaign planning and GTM meetings to ensure social is integrated from the start
Collaborate with the marketing team and actively pitch creative ideas
Reporting & Performance
Track and report on key metrics monthly: reach, engagement rate, follower growth, social‑driven web traffic, review ratings, and listing performance – may vary depending on platform
Work toward annual targets of 20% increase in social‑driven web traffic and 15% increase in engagement across brands
Maintain UTM tracking and coordinate with marketing ops on attribution for social‑driven campaigns
Use data to make content and channel decisions proactively, know what's working and adjust
Requirements What We're Looking For
3–5 years of social media management experience, ideally across multiple brands or accounts
Demonstrated hands‑on content creation skills; you can point to work you personally shot, edited, and published
Proficiency across Instagram, LinkedIn, Facebook, and Pinterest with a real understanding of each platform's nuance
Strong copywriting skills, you write captions that sound like a human, not a press release
Experience managing community engagement, review responses, and online brand reputation
Familiarity with social scheduling and analytics tools such as Sprout Social, Hootsuite, Later, or similar
Comfort with photo and video capture and basic editing using Adobe, Canva, CapCut, or equivalent
Highly organized; asset management and multi‑brand calendar ownership require real operational discipline
Willingness and ability to travel up to 20% for field content capture
Experience in events, hospitality, wedding, or luxury lifestyle industries is a plus
Familiarity with B2B social strategy, specifically LinkedIn for business development
Experience coordinating with sales teams to drive content opportunities
Commutable distance to one of our locations in Rhode Island or Massachusetts
Why You’ll Like Working Here
Our incredible compensation combo of Competitive Pay, Paid Time Off + Paid Holidays
Support for your personal life + wellbeing
We like to celebrate + we do it often!
Encouragement for Volunteer Days + giving back to our communities
We foster and embrace an inclusive and diverse work culture
Compensation And Our Full Suite Of Benefits
$75,000 to $85,000
Medical, Dental + Vision Insurance
Company‑Paid Basic Life + AD&D Insurance
Short Term & Long Term Disability Insurance
Telehealth + Wellness
Flexible Spending Accounts (FSAs)
Employee Assistance Program
Travel Assistance
401K Retirement Plan + Employer Matching
More About Us
We’re not just a rental events company – our PEAK Code drives the work we do, every day.
We’re partners in problem solving. We collaborate in order to push through challenges and succeed together.
We are employers of respect. Our relationships mean the world to us and we hold ourselves to the highest level of accountability.
We are advocates for our communities. From sponsoring events and organizations to volunteering and donating our time, we support our communities and are committed to social responsibility.
We are keepers of the craft. Our attention to detail, commitment to excellence and devotion to our clients allows us to go “Above and Beyond”.
PEAK is an EEO Employer. We seek diversity and culture‑add candidates, not necessarily “culture‑fits” or more of the same. We believe diversity makes us better, and we seek to create a workplace where all feel a sense of belonging. Please let us know if you need any assistance or accommodation in the application process.
#J-18808-Ljbffr