Digital Marketing Manager
ISPOR—The Professional Society for Health Economics and Outcomes Research, Lawrenceville, NJ, United States
ISPOR is recognized as the global leader in the field of health economics and outcomes research excellence (HEOR). Do you want to work for a world‑class organization where meeting content plays a vital role in advancing ISPOR’s mission to promote HEOR to improve decision making for health globally?
It is an exciting time at ISPOR as we usher in a new era of digital transformation initiatives to promote ISPOR’s digital products in an ever‑changing business environment.
Do you have experience planning and implementing seamless, user‑focused digital experiences, management, and metrics/analytics needing a new home to grow? If so, read on for more information! Come join us - apply today!
THE POSITION
We are actively seeking a Manager, Digital Marketing. WHAT YOU WILL DO
You will be responsible for handling key aspects of ISPOR marketing to further the Society’s mission to promote health economics and outcomes research (HEOR) and their use in decision making to improve health. Responsibilities include creation, management, and implementation of digital marketing campaigns including, digital media buying, creation of marketing emails via the email service platform (ESP); development and execution of digital marketing strategy, routine reporting on related analytics; supporting work for the website content management system (CMS); and other related marketing support. A snapshot of the essential duties are below, please see the applicant portal for more detailed information. Manage, create, and oversee the execution of marketing campaigns including planning, implementation, monitoring, optimization, analysis, and reporting. Manage the Digital Marketing Specialist role who serves as primary owner for organizational email execution—including creating, approving, distributing, and analyzing emails through ISPOR’s ESP—and ensure compliance and best practices with the CAN‑SPAM, GDPR, and email regulatory requirements. Analyze data, campaign metrics, and operational email performance; recommend/implement improvements based on results. Develop, manage, and execute organizational digital marketing initiatives, including digital advertisements, media buys, paid social media, and other marketing tactics that are relevant to the Society’s visibility and impact in the digital space. Develop key metrics/analytics and benchmarks to assess marketing and communications projects company wide. WHAT YOU MUST HAVE
Education & Experience
• Bachelor’s degree in marketing, business, health sciences, health policy, economics, or related field. • Minimum of 3 years of progressive digital marketing experience • Demonstrated experience managing and optimizing multi‑channel digital campaigns. Technical & Platform Expertise
• Hands‑on experience with email marketing platforms (eg, Marketo or comparable ESP). • Working knowledge of website content management systems (eg, WordPress or similar). • Experience managing paid digital media (Google Ads, paid social, display). • Proficiency with marketing analytics tools (Google Analytics, Looker Studio/Data Studio, or similar). • Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Analytical & Strategic Skills
• Strong data analysis skills with ability to translate insights into actionable recommendations. • Experience developing campaign metrics, dashboards, and performance reports. • Ability to manage multiple projects and deadlines in a fast‑paced environment. Communication & Professional Skills
• Excellent written and verbal communication skills. • Strong presentation and stakeholder communication abilities. • High level of professionalism and member/customer service orientation. • Demonstrated cultural competency working with global audiences. • Personal qualities of integrity, credibility, and commitment to ISPOR’s mission. People Management
• Experience supervising or providing direction to staff or vendors (formal or informal). Preferred Qualifications
Industry Experience
• Experience in a global scientific or professional association. • Experience in healthcare, life sciences, HEOR, pharmaceutical, or policy environments. • Experience in membership‑based organizations. Advanced Technical Expertise
• Marketo proficiency or Marketo Certification. • Experience designing and optimizing marketing automation workflows and lead nurturing programs. • Experience with CRM/AMS integrations (eg, NetForum or similar platforms). • Experience with advanced attribution modeling and marketing performance measurement. • Strong knowledge of SEO and SEM best practices. • Demonstrated proficiency in paid search and digital advertising platforms, including Google Ads (formerly Google AdWords), Microsoft Advertising (Bing Ads), and related paid media tools. OUR LOCATION
Nestled half‑way between Philadelphia and New York City, ISPOR’s headquarters is in Lawrenceville, New Jersey. Our staff work in a hybrid arrangement: onsite two designated days per week. WHY APPLY?
ISPOR provides an excellent total compensation package including: Competitive pay. This position is exempt with a targeted annual salary range of $70,000‑75,000. Robust benefits plan. Employee medical is fully subsidized. Generous PTO. Staff earn 20 days, prorated the first year. Extraordinary holiday schedule. 8 observed holidays, plus winter break, the last week of the year. Work Authorization
We are interested in every qualified candidate eligible to work in the United States; however, we cannot accommodate scholastic or employment visas at this time. Sponsorship is not provided. Equal Opportunity Employer
ISPOR provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Accessibility Assistance or Accommodation
If you have a disability or have difficulty accessing or using the applicant system to apply for a position, contact hr@ispor.org. ABOUT US
ISPOR, the professional society for health economics and outcomes research (HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer‑reviewed and MEDLINE‑indexed publications, good practices guidance, education, collaboration, and resources in the field. ISPOR’s community of 14,000 individual and chapter members from 110+ countries include a wide variety of healthcare stakeholders, including researchers and academicians, assessors and regulators, payers and policy makers, the life sciences industry, healthcare providers, and patient engagement organizations. The Society’s leadership has served as an unbiased resource and catalyst for innovation in the field for more than 20 years. OUR CULTURE
ISPOR is a Society firmly committed to the advancement of health economics and outcomes research (HEOR) based on sound methods and scientific excellence. ISPOR believes that diversity and inclusion are foundational principles for achieving our mission, and that diversity and inclusion are valuable and relevant to all of our Society’s activities: cultivating and sustaining significant, high‑quality education programs, publications, member benefits, and networking. ISPOR is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. INTERESTED?
Apply through the link, creating a new candidate profile. The applicant portal is the ONLY method of application; to be considered, please apply through this system. Please submit your salary requirements with your cover letter. OUR PROCESS
We are committed to hiring the best talent, providing a productive and supportive organizational culture for staff to learn and grow within a flexible environment. We are transparent in posting salary ranges and outline what candidates should expect from our hiring process. Candidates who advance in our preliminary review process will have the opportunity to discuss the position, their background, and lived skillsets related to the position with ISPOR HR via Teams meeting. Those who advance to subsequent steps in our interview process may participate in up to 3 rounds of meetings via Teams or in person. Each discussion could consist of multiple ISPOR staff members. The final interview may include a thought exercise/presentation with the hiring team. We look forward to welcoming you to ISPOR!
#J-18808-Ljbffr
We are actively seeking a Manager, Digital Marketing. WHAT YOU WILL DO
You will be responsible for handling key aspects of ISPOR marketing to further the Society’s mission to promote health economics and outcomes research (HEOR) and their use in decision making to improve health. Responsibilities include creation, management, and implementation of digital marketing campaigns including, digital media buying, creation of marketing emails via the email service platform (ESP); development and execution of digital marketing strategy, routine reporting on related analytics; supporting work for the website content management system (CMS); and other related marketing support. A snapshot of the essential duties are below, please see the applicant portal for more detailed information. Manage, create, and oversee the execution of marketing campaigns including planning, implementation, monitoring, optimization, analysis, and reporting. Manage the Digital Marketing Specialist role who serves as primary owner for organizational email execution—including creating, approving, distributing, and analyzing emails through ISPOR’s ESP—and ensure compliance and best practices with the CAN‑SPAM, GDPR, and email regulatory requirements. Analyze data, campaign metrics, and operational email performance; recommend/implement improvements based on results. Develop, manage, and execute organizational digital marketing initiatives, including digital advertisements, media buys, paid social media, and other marketing tactics that are relevant to the Society’s visibility and impact in the digital space. Develop key metrics/analytics and benchmarks to assess marketing and communications projects company wide. WHAT YOU MUST HAVE
Education & Experience
• Bachelor’s degree in marketing, business, health sciences, health policy, economics, or related field. • Minimum of 3 years of progressive digital marketing experience • Demonstrated experience managing and optimizing multi‑channel digital campaigns. Technical & Platform Expertise
• Hands‑on experience with email marketing platforms (eg, Marketo or comparable ESP). • Working knowledge of website content management systems (eg, WordPress or similar). • Experience managing paid digital media (Google Ads, paid social, display). • Proficiency with marketing analytics tools (Google Analytics, Looker Studio/Data Studio, or similar). • Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Analytical & Strategic Skills
• Strong data analysis skills with ability to translate insights into actionable recommendations. • Experience developing campaign metrics, dashboards, and performance reports. • Ability to manage multiple projects and deadlines in a fast‑paced environment. Communication & Professional Skills
• Excellent written and verbal communication skills. • Strong presentation and stakeholder communication abilities. • High level of professionalism and member/customer service orientation. • Demonstrated cultural competency working with global audiences. • Personal qualities of integrity, credibility, and commitment to ISPOR’s mission. People Management
• Experience supervising or providing direction to staff or vendors (formal or informal). Preferred Qualifications
Industry Experience
• Experience in a global scientific or professional association. • Experience in healthcare, life sciences, HEOR, pharmaceutical, or policy environments. • Experience in membership‑based organizations. Advanced Technical Expertise
• Marketo proficiency or Marketo Certification. • Experience designing and optimizing marketing automation workflows and lead nurturing programs. • Experience with CRM/AMS integrations (eg, NetForum or similar platforms). • Experience with advanced attribution modeling and marketing performance measurement. • Strong knowledge of SEO and SEM best practices. • Demonstrated proficiency in paid search and digital advertising platforms, including Google Ads (formerly Google AdWords), Microsoft Advertising (Bing Ads), and related paid media tools. OUR LOCATION
Nestled half‑way between Philadelphia and New York City, ISPOR’s headquarters is in Lawrenceville, New Jersey. Our staff work in a hybrid arrangement: onsite two designated days per week. WHY APPLY?
ISPOR provides an excellent total compensation package including: Competitive pay. This position is exempt with a targeted annual salary range of $70,000‑75,000. Robust benefits plan. Employee medical is fully subsidized. Generous PTO. Staff earn 20 days, prorated the first year. Extraordinary holiday schedule. 8 observed holidays, plus winter break, the last week of the year. Work Authorization
We are interested in every qualified candidate eligible to work in the United States; however, we cannot accommodate scholastic or employment visas at this time. Sponsorship is not provided. Equal Opportunity Employer
ISPOR provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Accessibility Assistance or Accommodation
If you have a disability or have difficulty accessing or using the applicant system to apply for a position, contact hr@ispor.org. ABOUT US
ISPOR, the professional society for health economics and outcomes research (HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer‑reviewed and MEDLINE‑indexed publications, good practices guidance, education, collaboration, and resources in the field. ISPOR’s community of 14,000 individual and chapter members from 110+ countries include a wide variety of healthcare stakeholders, including researchers and academicians, assessors and regulators, payers and policy makers, the life sciences industry, healthcare providers, and patient engagement organizations. The Society’s leadership has served as an unbiased resource and catalyst for innovation in the field for more than 20 years. OUR CULTURE
ISPOR is a Society firmly committed to the advancement of health economics and outcomes research (HEOR) based on sound methods and scientific excellence. ISPOR believes that diversity and inclusion are foundational principles for achieving our mission, and that diversity and inclusion are valuable and relevant to all of our Society’s activities: cultivating and sustaining significant, high‑quality education programs, publications, member benefits, and networking. ISPOR is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. INTERESTED?
Apply through the link, creating a new candidate profile. The applicant portal is the ONLY method of application; to be considered, please apply through this system. Please submit your salary requirements with your cover letter. OUR PROCESS
We are committed to hiring the best talent, providing a productive and supportive organizational culture for staff to learn and grow within a flexible environment. We are transparent in posting salary ranges and outline what candidates should expect from our hiring process. Candidates who advance in our preliminary review process will have the opportunity to discuss the position, their background, and lived skillsets related to the position with ISPOR HR via Teams meeting. Those who advance to subsequent steps in our interview process may participate in up to 3 rounds of meetings via Teams or in person. Each discussion could consist of multiple ISPOR staff members. The final interview may include a thought exercise/presentation with the hiring team. We look forward to welcoming you to ISPOR!
#J-18808-Ljbffr