Lottery Field Marketing Representative
State of Wisconsin, Nevada, IA, United States
Introduction
The
Wisconsin Lottery , is a for-profit consumer products business within state government that sells its products via a network of nearly 4,000 retailers with more than $900 million in annual sales. The Lottery provides property tax relief to Wisconsin homeowners through the sale of lottery games while operating with integrity, security, and social responsibility. Learn more about the Wisconsin Lottery at wilottery.com or by downloading the mobile app.
Wisconsin Lottery, a division of the
Department of Revenue
(DOR), is seeking 3 motivated sales professionals with excellent communication skills to join our team. These positions are in the Retailer Relations & Sales Bureau as Field Marketing Representatives (Lottery Services Specialist -Senior). Our Field Marketing Representatives (FMRs) manage a wide variety of sales functions associated with developing and servicing lottery retail accounts. They travel to customer locations daily and visit all assigned retailer locations (e.g., convenience stores, grocery stores, bars/taverns, etc.) on a designated basis, using a state fleet vehicle. FMRs also establish sales goals and objectives, provide the retailer with a business plan, and assist the retailer to meet those goals for all lottery product categories.
Employees in the Lottery FMR position spend the majority of their work time on the road working with Lottery retailers in their assigned territory. This position includes a personally assigned state fleet vehicle for business use. Personally assigned vehicles must remain in the assigned territory. If the selected candidate does not reside in the assigned territory any travel to and from the vehicle must be completed on non-work time at no additional cost to the department.
Position 314631 is being filled in the following territory: Clark, Marathon, Portage, and Wood Counties. Position 326130 is being filled in the following territory: Milwaukee County (primarily the Southeast corner of the county). Position 326132 is being filled in the following territory: Adams, Columbia, Dodge, Green Lake, Juneau, Marquette, Sauk, Waushara, and Wood Counties.
Join the Department of Revenue! We are a highly engaged organization, committed to the success of our employees who are equally committed to the department's success. In addition to the employment benefits listed below, DOR offers a mentorship program, training for future leaders, and our Take 4 program which encourages four hours of training per month.
Benefits
The state of Wisconsin offers an exemplary benefits package, this includes generous paid time off so you can truly have a work/life balance! Our competitive benefits package offers:
Substantial leave time including at least 3 1/2 weeks of vacation/personal time to start, nine paid holidays, and ample accruable sick time that rolls over each year. Excellent and affordable insurance options for health, dental, vision, life and more. An exceptional pension plan with employer match and lifetime retirement payment, plus an optional tax advantaged 457 retirement savings plan. Well Wisconsin Program offering wellness tools and rewards to employees and spouses. A free and confidential employee assistance program that offers employees and their household a variety of tools, resources, and professional consultation services to support their health, goals, and overall well-being.
To learn more about the total value of the benefits available to employees, please visit our Total Rewards Calculator.
Some employees may also be eligible for Public Service Loan Forgiveness.
The State of Wisconsin is an Equal Opportunity and Affirmative Action employer seeking a talented and diverse workforce. Watch this video to see what working for the State of Wisconsin is all about!
This list of eligible candidates established from this announcement may be used to fill future similar vacancies (permanent, project or Limited Term) in the next six months within DOR.
Position Summary
This is an objective level Field Marketing Representative (FMR) that will develop, implement, monitor, and evaluate territory sales and marketing strategies and program plans for all assigned retailer accounts (e.g., convenience stores, grocery stores, bars/taverns, etc.) as well as recruit and train new retailers. This position will be responsible for implementing Lottery sales objectives as established by the Sales Bureau Director. In addition, FMRs will also give presentations and conduct training for existing retailers as needed. This position will independently visit all assigned retailer locations on a designated basis, using a state fleet vehicle whenever possible, approximately once a week to once a quarter, depending on the location's sales level and the need to improve sales performance. Establishing and achieving those sales and objectives and providing the retailer with a business plan and the information and assistance to meet those goals for all product categories is essential to the position's success.
This position will perform analysis, determine issues, and develop strategies to resolve field service problems and other issues related to retailers and players. Regarding the areas of sales and marketing, this position will personally address issues and problems during on-site visits, phone calls, or emails. Knowledge of Lottery policies and procedures and communicating those policies and procedures to retailers is required. The placement of Point of Sale (POS) materials, securing Lottery retailer events within their territory, and reviewing, understanding, and merchandising Lottery ticket vending machines are also necessary tasks for the position. This position is responsible for communicating pertinent information from and about retailers to all affected parties, including supervisors, other field staff, and any others as necessary.
Senior level positions will begin assuming additional responsibilities that could include some, working up to the majority, of the following: Manage an assigned small/non-Key Account chain(s) or group of retailers having one owner; assist with new employee recruitment and hiring; mentor new FMRs; assist in training new FMRs; fill in for FMR vacancies, serve on Division/DOR committees; provide secondary retailer training; train retailers on Lottery vending terminal operations, present to staff at FMR meetings/sell-in; provide new employee training/orientation (ride along); test new software and/or equipment; develop and create new efficiencies for retailers in the field; attend and assist with trade shows and other Lottery events; and assist with special events as needed.
Work is performed under the general supervision of the Lottery Supervisor for the assigned Field Marketing Unit.
To see the full list of duties view the position description.
Salary Information
The starting pay rate for this position is between $35.36 - $38.69 per hour ($70,012 and $80,475 annually), depending on experience and qualifications.
The classification of this position is Lottery Services Specialist -Senior, which is in Pay Schedule 07, Pay Range 03. Pay will be set in accordance with the State of Wisconsin Compensation Plan in effect at the time of hire. Starting pay for current state employees may vary based on applicable provisions in the Compensation Plan.
Job Details
Background Checks : Due to the nature of this position, final candidates will be subject to criminal background, fingerprint, and tax compliance checks.
I-9 Requirements : Applicants must be legally authorized to work in the United States (i.e., a citizen or national of the U.S., a lawful permanent resident, an alien authorized to work in the U.S. without sponsorship) at the time of appointment. The Department of Revenue does not sponsor work or student visas and is not an eligible OPT employer for those with F1 visas. DOR participates in E-Verify and will provide the federal government with Form I-9 information for all new employees to confirm authorization to work in the U.S.
Probationary Period : A 12-month probationary period is required.
Special Requirements
Travel:
Due to regular travel requirements and the need to drive a state-owned vehicle to be able to travel to customer locations daily, must be eligible to drive a state vehicle by meeting the following criteria:
Maintain a valid driver’s license Be at least 18 years of age Have a minimum of two years of licensed driving experience Have not had three (3) or more moving violations and/or at-fault accidents in the past two (2) years Be free from any OWI/DUI violations within the past year
Some overnight travel is required.
Lifting:
This position requires the ability to lift up to 40 pounds from the floor to table, or cart during a sales presentation, and to climb a ladder with or without an accommodation is required.
Qualifications
Minimally qualified applicants
will have:
Experience in wholesale, route sales, commercial sales, merchandising, or persuasive sales. Experience with product marketing and/or merchandising (e.g., utilizing point of sale materials and display techniques, etc.). Experience monitoring or evaluating sales goals/quotas and/or having compensation based on meeting sales goals. Experience with basic Microsoft computer programs (e.g., Word, PowerPoint, Excel, etc.)
Well-qualified Candidates Will Also Have
Outside field sales (outside of the office) experience selling products and/or services direct to retail. Experience setting planograms and/or securing space within a retail environment. Developing or revising sales goals/quotas/sales plan to increase revenue (e.g., grow new business, etc.). Experience creating new/ innovative ways to reposition products to increase product movement. Experience in convenience stores and/or grocery stores positioning or upgrading product displays.
How To Apply
To be considered for this position, you must complete the online application. Click "Apply for Job" to start the application process. For instructions, refer to the following link: Applying to State Service.
You must attach a current resume and a letter of qualifications in a Microsoft Word or PDF compatible format.
Make certain these documents clearly illustrate your experience, including detailed examples, with each of the qualifications listed in the “Qualifications” section of this announcement. These documents
will be used to assess whether your qualifications meet the qualifications required of the job.
For instructions on developing your application and what should be included in these materials, click here.
Make certain your resume and letter are how you want them to be before you finalize the application as
you are not able to update or change your application materials once you click “Submit”.
Submitted materials will be evaluated by a job expert and the most qualified applicants will be invited to the next step of the selection process. If you are invited to interview, you will be contacted via email.
Make certain your contact information is correct and check your email regularly.
Permanent classified state employees who are eligible for transfer, voluntary demotion, or reinstatement should complete the application process as described above by the stated deadline.
The State of Wisconsin offers a special program for qualified veterans with a 30% or greater service-connected disability. If you are a qualified veteran, please visit the Veterans Employment page for application instructions to be considered for the Veterans Non-Competitive Appointment program.
Please see the Frequently Asked Questions for general wisc.jobs user information and technical assistance.
Questions can be directed to Maggie Davis, Human Resources Specialist Senior at Margaret.Davis1@wisconsin.gov or phone at 608-266-3924.
Deadline to Apply
All application materials must be received before or by 11:59 PM CST/CDT on March 30, 2026.
#J-18808-Ljbffr
The
Wisconsin Lottery , is a for-profit consumer products business within state government that sells its products via a network of nearly 4,000 retailers with more than $900 million in annual sales. The Lottery provides property tax relief to Wisconsin homeowners through the sale of lottery games while operating with integrity, security, and social responsibility. Learn more about the Wisconsin Lottery at wilottery.com or by downloading the mobile app.
Wisconsin Lottery, a division of the
Department of Revenue
(DOR), is seeking 3 motivated sales professionals with excellent communication skills to join our team. These positions are in the Retailer Relations & Sales Bureau as Field Marketing Representatives (Lottery Services Specialist -Senior). Our Field Marketing Representatives (FMRs) manage a wide variety of sales functions associated with developing and servicing lottery retail accounts. They travel to customer locations daily and visit all assigned retailer locations (e.g., convenience stores, grocery stores, bars/taverns, etc.) on a designated basis, using a state fleet vehicle. FMRs also establish sales goals and objectives, provide the retailer with a business plan, and assist the retailer to meet those goals for all lottery product categories.
Employees in the Lottery FMR position spend the majority of their work time on the road working with Lottery retailers in their assigned territory. This position includes a personally assigned state fleet vehicle for business use. Personally assigned vehicles must remain in the assigned territory. If the selected candidate does not reside in the assigned territory any travel to and from the vehicle must be completed on non-work time at no additional cost to the department.
Position 314631 is being filled in the following territory: Clark, Marathon, Portage, and Wood Counties. Position 326130 is being filled in the following territory: Milwaukee County (primarily the Southeast corner of the county). Position 326132 is being filled in the following territory: Adams, Columbia, Dodge, Green Lake, Juneau, Marquette, Sauk, Waushara, and Wood Counties.
Join the Department of Revenue! We are a highly engaged organization, committed to the success of our employees who are equally committed to the department's success. In addition to the employment benefits listed below, DOR offers a mentorship program, training for future leaders, and our Take 4 program which encourages four hours of training per month.
Benefits
The state of Wisconsin offers an exemplary benefits package, this includes generous paid time off so you can truly have a work/life balance! Our competitive benefits package offers:
Substantial leave time including at least 3 1/2 weeks of vacation/personal time to start, nine paid holidays, and ample accruable sick time that rolls over each year. Excellent and affordable insurance options for health, dental, vision, life and more. An exceptional pension plan with employer match and lifetime retirement payment, plus an optional tax advantaged 457 retirement savings plan. Well Wisconsin Program offering wellness tools and rewards to employees and spouses. A free and confidential employee assistance program that offers employees and their household a variety of tools, resources, and professional consultation services to support their health, goals, and overall well-being.
To learn more about the total value of the benefits available to employees, please visit our Total Rewards Calculator.
Some employees may also be eligible for Public Service Loan Forgiveness.
The State of Wisconsin is an Equal Opportunity and Affirmative Action employer seeking a talented and diverse workforce. Watch this video to see what working for the State of Wisconsin is all about!
This list of eligible candidates established from this announcement may be used to fill future similar vacancies (permanent, project or Limited Term) in the next six months within DOR.
Position Summary
This is an objective level Field Marketing Representative (FMR) that will develop, implement, monitor, and evaluate territory sales and marketing strategies and program plans for all assigned retailer accounts (e.g., convenience stores, grocery stores, bars/taverns, etc.) as well as recruit and train new retailers. This position will be responsible for implementing Lottery sales objectives as established by the Sales Bureau Director. In addition, FMRs will also give presentations and conduct training for existing retailers as needed. This position will independently visit all assigned retailer locations on a designated basis, using a state fleet vehicle whenever possible, approximately once a week to once a quarter, depending on the location's sales level and the need to improve sales performance. Establishing and achieving those sales and objectives and providing the retailer with a business plan and the information and assistance to meet those goals for all product categories is essential to the position's success.
This position will perform analysis, determine issues, and develop strategies to resolve field service problems and other issues related to retailers and players. Regarding the areas of sales and marketing, this position will personally address issues and problems during on-site visits, phone calls, or emails. Knowledge of Lottery policies and procedures and communicating those policies and procedures to retailers is required. The placement of Point of Sale (POS) materials, securing Lottery retailer events within their territory, and reviewing, understanding, and merchandising Lottery ticket vending machines are also necessary tasks for the position. This position is responsible for communicating pertinent information from and about retailers to all affected parties, including supervisors, other field staff, and any others as necessary.
Senior level positions will begin assuming additional responsibilities that could include some, working up to the majority, of the following: Manage an assigned small/non-Key Account chain(s) or group of retailers having one owner; assist with new employee recruitment and hiring; mentor new FMRs; assist in training new FMRs; fill in for FMR vacancies, serve on Division/DOR committees; provide secondary retailer training; train retailers on Lottery vending terminal operations, present to staff at FMR meetings/sell-in; provide new employee training/orientation (ride along); test new software and/or equipment; develop and create new efficiencies for retailers in the field; attend and assist with trade shows and other Lottery events; and assist with special events as needed.
Work is performed under the general supervision of the Lottery Supervisor for the assigned Field Marketing Unit.
To see the full list of duties view the position description.
Salary Information
The starting pay rate for this position is between $35.36 - $38.69 per hour ($70,012 and $80,475 annually), depending on experience and qualifications.
The classification of this position is Lottery Services Specialist -Senior, which is in Pay Schedule 07, Pay Range 03. Pay will be set in accordance with the State of Wisconsin Compensation Plan in effect at the time of hire. Starting pay for current state employees may vary based on applicable provisions in the Compensation Plan.
Job Details
Background Checks : Due to the nature of this position, final candidates will be subject to criminal background, fingerprint, and tax compliance checks.
I-9 Requirements : Applicants must be legally authorized to work in the United States (i.e., a citizen or national of the U.S., a lawful permanent resident, an alien authorized to work in the U.S. without sponsorship) at the time of appointment. The Department of Revenue does not sponsor work or student visas and is not an eligible OPT employer for those with F1 visas. DOR participates in E-Verify and will provide the federal government with Form I-9 information for all new employees to confirm authorization to work in the U.S.
Probationary Period : A 12-month probationary period is required.
Special Requirements
Travel:
Due to regular travel requirements and the need to drive a state-owned vehicle to be able to travel to customer locations daily, must be eligible to drive a state vehicle by meeting the following criteria:
Maintain a valid driver’s license Be at least 18 years of age Have a minimum of two years of licensed driving experience Have not had three (3) or more moving violations and/or at-fault accidents in the past two (2) years Be free from any OWI/DUI violations within the past year
Some overnight travel is required.
Lifting:
This position requires the ability to lift up to 40 pounds from the floor to table, or cart during a sales presentation, and to climb a ladder with or without an accommodation is required.
Qualifications
Minimally qualified applicants
will have:
Experience in wholesale, route sales, commercial sales, merchandising, or persuasive sales. Experience with product marketing and/or merchandising (e.g., utilizing point of sale materials and display techniques, etc.). Experience monitoring or evaluating sales goals/quotas and/or having compensation based on meeting sales goals. Experience with basic Microsoft computer programs (e.g., Word, PowerPoint, Excel, etc.)
Well-qualified Candidates Will Also Have
Outside field sales (outside of the office) experience selling products and/or services direct to retail. Experience setting planograms and/or securing space within a retail environment. Developing or revising sales goals/quotas/sales plan to increase revenue (e.g., grow new business, etc.). Experience creating new/ innovative ways to reposition products to increase product movement. Experience in convenience stores and/or grocery stores positioning or upgrading product displays.
How To Apply
To be considered for this position, you must complete the online application. Click "Apply for Job" to start the application process. For instructions, refer to the following link: Applying to State Service.
You must attach a current resume and a letter of qualifications in a Microsoft Word or PDF compatible format.
Make certain these documents clearly illustrate your experience, including detailed examples, with each of the qualifications listed in the “Qualifications” section of this announcement. These documents
will be used to assess whether your qualifications meet the qualifications required of the job.
For instructions on developing your application and what should be included in these materials, click here.
Make certain your resume and letter are how you want them to be before you finalize the application as
you are not able to update or change your application materials once you click “Submit”.
Submitted materials will be evaluated by a job expert and the most qualified applicants will be invited to the next step of the selection process. If you are invited to interview, you will be contacted via email.
Make certain your contact information is correct and check your email regularly.
Permanent classified state employees who are eligible for transfer, voluntary demotion, or reinstatement should complete the application process as described above by the stated deadline.
The State of Wisconsin offers a special program for qualified veterans with a 30% or greater service-connected disability. If you are a qualified veteran, please visit the Veterans Employment page for application instructions to be considered for the Veterans Non-Competitive Appointment program.
Please see the Frequently Asked Questions for general wisc.jobs user information and technical assistance.
Questions can be directed to Maggie Davis, Human Resources Specialist Senior at Margaret.Davis1@wisconsin.gov or phone at 608-266-3924.
Deadline to Apply
All application materials must be received before or by 11:59 PM CST/CDT on March 30, 2026.
#J-18808-Ljbffr