Sr Director, Product Marketing & Go To Market
LendingClub, San Francisco, CA, United States
About The Role
We are looking for a Sr Director, Product Marketing & GTM (PMM & GTM) to define how our products and experiences come to market and scale across a complex, multi-business portfolio. In this role, you will lead the integrated product marketing and go-to-market strategy across our full ecosystem of Lending, Banking, and App Engagement products, spanning B2C, B2B, and B2B2C businesses, and will build and lead a team of Product Marketing and GTM strategists. You will own the strategic foundation and executional rigor behind positioning, launch, and activation—partnering with GMs and business leaders to drive measurable growth outcomes across acquisition, revenue, engagement, and multi-product adoption KPIs.
Serving as a general-manager–caliber partner, this role works closely with business GMs, Product, Growth, and Marketing leaders to translate business opportunities into marketing strategy and execution. Product Marketing & GTM serves as the voice of the customer and connective tissue between insight, product strategy, and cross-functional delivery, ensuring LendingClub’s portfolio delivers sustained, enterprise-wide growth.
What You’ll Do Product Marketing & Go-To-Market Strategy
Define and lead how LendingClub’s products and experiences come to market, aligning positioning, messaging, and activation across products, channels, and customer segments
Set annual GTM strategies and quarterly execution roadmaps, aligned to shared acquisition, revenue, engagement, and multi-product adoption KPIs
Partner closely with GMs and business leaders to align GTM priorities with business objectives, growth plans, and product roadmaps
Establish enterprise standards for GTM excellence, including launch readiness, performance measurement, and post-launch optimization
Customer Insight, Positioning & Portfolio Storytelling
Lead the PMM & GTM team in building deep understanding of customer needs, behaviors, and economics across consumer and partner businesses
Own market and competitive intelligence, translating insight into differentiated positioning and value propositions
Drive portfolio-level narratives and storytelling that articulate LendingClub’s differentiated value across products and customer segments
Champion seamless, cross-product experiences that support adoption, engagement, and long‑term value
Cross-Functional Activation & Performance Enablement
Direct the PMM & GTM organization to partner with paid, organic, and lifecycle marketing teams to activate GTM strategies across the full marketing mix
Collaborate with Marketing Channels, Analytics, Technology, Operations, Creative, and Brand to enable scalable execution and strong measurement
Define the analytical and measurement frameworks for PMM & GTM, ensuring insights inform prioritization, targeting, and optimization
Translate insights into clear, actionable recommendations that inform launch sequencing and cross-functional investment decisions
Team Leadership & Enterprise Impact
Build, lead, and scale a high-performing Product Marketing & GTM organization, setting clear expectations, operating models, and accountability.
Coach and develop PMM & GTM leaders, fostering a culture of customer‑centricity, ownership, and operational rigor
Partner with Product and Innovation teams to support new product development and expansion, refining value propositions and GTM strategy
Lead through complexity and change with clarity and confidence, driving alignment across a matrixed organization
About You
12+ years of progressive marketing leadership experience, including product marketing, positioning, messaging, and launches in a B2C environment; financial services or consumer lending experience is a plus
8+ years leading product marketing, GTM, or performance‑driven marketing teams. Proven ability to drive growth, revenue, and engagement outcomes across complex product portfolios
Strong track record of data‑driven decision‑making tied to business performance and P&L impact
Strategic thinker who can translate strategy into clear, prioritized execution across multiple products and stakeholders
Compelling storyteller with strong executive presence and experience influencing senior leadership
Exceptional relationship‑building skills and ability to lead through influence in a matrixed organization
Bachelor’s degree or higher in a related field; or equivalent work experience
Work Location San Francisco – The above locations are eligible offices for this role. The locations have been determined to foster in‑person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in‑office Tuesdays, Wednesdays, and Thursdays. In‑person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements Primarily PT. While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements As needed travel to LendingClub offices and/or other locations, as needed.
Compensation The target base salary range for this position is 211,000‑245,000. The base salary of the role will be determined by job‑related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long‑term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.
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Serving as a general-manager–caliber partner, this role works closely with business GMs, Product, Growth, and Marketing leaders to translate business opportunities into marketing strategy and execution. Product Marketing & GTM serves as the voice of the customer and connective tissue between insight, product strategy, and cross-functional delivery, ensuring LendingClub’s portfolio delivers sustained, enterprise-wide growth.
What You’ll Do Product Marketing & Go-To-Market Strategy
Define and lead how LendingClub’s products and experiences come to market, aligning positioning, messaging, and activation across products, channels, and customer segments
Set annual GTM strategies and quarterly execution roadmaps, aligned to shared acquisition, revenue, engagement, and multi-product adoption KPIs
Partner closely with GMs and business leaders to align GTM priorities with business objectives, growth plans, and product roadmaps
Establish enterprise standards for GTM excellence, including launch readiness, performance measurement, and post-launch optimization
Customer Insight, Positioning & Portfolio Storytelling
Lead the PMM & GTM team in building deep understanding of customer needs, behaviors, and economics across consumer and partner businesses
Own market and competitive intelligence, translating insight into differentiated positioning and value propositions
Drive portfolio-level narratives and storytelling that articulate LendingClub’s differentiated value across products and customer segments
Champion seamless, cross-product experiences that support adoption, engagement, and long‑term value
Cross-Functional Activation & Performance Enablement
Direct the PMM & GTM organization to partner with paid, organic, and lifecycle marketing teams to activate GTM strategies across the full marketing mix
Collaborate with Marketing Channels, Analytics, Technology, Operations, Creative, and Brand to enable scalable execution and strong measurement
Define the analytical and measurement frameworks for PMM & GTM, ensuring insights inform prioritization, targeting, and optimization
Translate insights into clear, actionable recommendations that inform launch sequencing and cross-functional investment decisions
Team Leadership & Enterprise Impact
Build, lead, and scale a high-performing Product Marketing & GTM organization, setting clear expectations, operating models, and accountability.
Coach and develop PMM & GTM leaders, fostering a culture of customer‑centricity, ownership, and operational rigor
Partner with Product and Innovation teams to support new product development and expansion, refining value propositions and GTM strategy
Lead through complexity and change with clarity and confidence, driving alignment across a matrixed organization
About You
12+ years of progressive marketing leadership experience, including product marketing, positioning, messaging, and launches in a B2C environment; financial services or consumer lending experience is a plus
8+ years leading product marketing, GTM, or performance‑driven marketing teams. Proven ability to drive growth, revenue, and engagement outcomes across complex product portfolios
Strong track record of data‑driven decision‑making tied to business performance and P&L impact
Strategic thinker who can translate strategy into clear, prioritized execution across multiple products and stakeholders
Compelling storyteller with strong executive presence and experience influencing senior leadership
Exceptional relationship‑building skills and ability to lead through influence in a matrixed organization
Bachelor’s degree or higher in a related field; or equivalent work experience
Work Location San Francisco – The above locations are eligible offices for this role. The locations have been determined to foster in‑person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in‑office Tuesdays, Wednesdays, and Thursdays. In‑person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements Primarily PT. While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements As needed travel to LendingClub offices and/or other locations, as needed.
Compensation The target base salary range for this position is 211,000‑245,000. The base salary of the role will be determined by job‑related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long‑term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.
#J-18808-Ljbffr