Sr Advisor-Customer & Lifecycle
FedEx Freight, Memphis, TN, United States
Position Overview
Under minimal supervision, leads, develops, and executes strategy for customer lifecycle marketing programs while managing execution of complex lifecycle initiatives and supporting team development.
Essential Job Duties / Responsibilities
Develop strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
Provide oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members.
Maintain responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
Implement customer retention and expansion strategy development in collaboration with Customer Success teams.
Drive mentoring and professional development support for junior lifecycle marketing team members.
Support strategic planning and budget allocation recommendations for lifecycle marketing initiatives.
Comply with all applicable laws/regulations, as well as company policies/procedures.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in Marketing, Business, Management or equivalent work experience.
Seven (7) years’ lifecycle marketing or customer marketing experience.
Strong understanding of advanced marketing automation and customer journey optimization.
Experience with customer data analysis and predictive modeling.
Proven ability to mentor and guide junior team members.
Excellent strategic thinking and problem-solving skills.
Experience with customer success and retention program development.
Preferred Qualifications None specified.
Additional Details This position will be domiciled at a FedEx Freight location in Memphis, TN and Harrison, AR. You will be required to work at a FedEx Freight location several times per week.
Know Your Rights
Pay Transparency
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at ADAAssistance@freight.fedex.com.
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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Essential Job Duties / Responsibilities
Develop strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
Provide oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members.
Maintain responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
Implement customer retention and expansion strategy development in collaboration with Customer Success teams.
Drive mentoring and professional development support for junior lifecycle marketing team members.
Support strategic planning and budget allocation recommendations for lifecycle marketing initiatives.
Comply with all applicable laws/regulations, as well as company policies/procedures.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in Marketing, Business, Management or equivalent work experience.
Seven (7) years’ lifecycle marketing or customer marketing experience.
Strong understanding of advanced marketing automation and customer journey optimization.
Experience with customer data analysis and predictive modeling.
Proven ability to mentor and guide junior team members.
Excellent strategic thinking and problem-solving skills.
Experience with customer success and retention program development.
Preferred Qualifications None specified.
Additional Details This position will be domiciled at a FedEx Freight location in Memphis, TN and Harrison, AR. You will be required to work at a FedEx Freight location several times per week.
Know Your Rights
Pay Transparency
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at ADAAssistance@freight.fedex.com.
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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