Digital Marketing Manager (SEO/SEM/Email)
Getecube, Scottsdale, AZ, United States
Job Description
As the Digital Marketing Manager, you will be responsible for executing and optimizing HomeSmarts digital marketing channels to drive agent recruiting growth. This role owns day-to-day performance execution across paid channels, campaign deployment, landing page coordination, and reporting. Organic social distribution support is included; however, brand voice and content creation are owned by the Brand & Communications team. The ideal candidate understands how to turn brokerage pain points into compelling acquisition campaigns and how to accurately measure impact. This is a hands-on, performance-oriented role for someone who thrives in both creative and analytical environments. Essential Functions
Campaign Execution: Execute and optimize multi-channel recruiting campaigns across Paid Search (Google Ads), Paid Social (Meta, LinkedIn), YouTube, Organic Social, and SEO initiatives, ensuring alignment with persona-driven messaging and conversion-focused landing experiences. Paid Media Management: Build, launch, and continuously optimize paid campaigns under the direction of the Director of Digital Marketing, monitoring CPC, CPA, MQL volume, and conversion metrics while refining audience targeting and retargeting strategies to maximize ROI. Budget & Performance Optimization: Manage budget pacing and performance adjustments to improve cost efficiency and recruiting pipeline contribution, coordinating with external paid media agencies when applicable. Reporting & Analytics: Maintain weekly and monthly performance dashboards, track cost per MQL and pipeline impact, ensure UTM governance and proper attribution tracking, and provide actionable insights to guide optimization strategies. Website & Conversion Optimization: Coordinate recruiting landing page updates, support A/B testing initiatives, reduce friction in lead capture and scheduling processes, and partner with Marketing Operations to ensure accurate tracking and attribution. Email Marketing Execution: Execute and optimize campaign-based acquisition email initiatives in partnership with Marketing Operations, implement A/B testing for subject lines and messaging, improve open and click-through rates, and support nurture flow enhancements within HubSpot. Organic Social Support: Support scheduling and publishing of recruiting campaigns, amplify executive leadership content in partnership with Brand & Communications, monitor engagement trends, and coordinate creative asset needs with the Visual Content team (brand messaging and editorial strategy owned by Brand & Communications). Cross-Functional Collaboration: Partner closely with Brand & Communications, Visual Content, and Marketing Operations teams to ensure cohesive campaign execution, consistent messaging, and measurable recruiting impact. Performance Mindset: Translate brokerage pain points into compelling acquisition campaigns that drive measurable outcomes beyond vanity metrics, focusing on cost efficiency, pipeline contribution, and recruiting conversion performance. Candidates for this position will have the following qualifications:
Bachelors degree in marketing, communications, or a related field preferred. 4-8 years of digital marketing experience with hands-on management of paid search and paid social campaigns. Proven experience optimizing conversion-focused campaigns and landing pages. Direct social media management experience (B2B preferred). Email marketing execution experience (HubSpot preferred). Experience working with external agencies. Strong analytical and reporting capabilities with the ability to interpret performance data and recommend optimizations. Ability to collaborate cross-functionally across brand, creative, and operations teams. Experience in real estate or SMB B2B marketing preferred. Familiarity with persona-based marketing strategies and SEO initiatives is a plus. Comfort working with short-form video in paid environments is a plus. This position is a full time, in office position working Monday – Friday. We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Related #J-18808-Ljbffr
As the Digital Marketing Manager, you will be responsible for executing and optimizing HomeSmarts digital marketing channels to drive agent recruiting growth. This role owns day-to-day performance execution across paid channels, campaign deployment, landing page coordination, and reporting. Organic social distribution support is included; however, brand voice and content creation are owned by the Brand & Communications team. The ideal candidate understands how to turn brokerage pain points into compelling acquisition campaigns and how to accurately measure impact. This is a hands-on, performance-oriented role for someone who thrives in both creative and analytical environments. Essential Functions
Campaign Execution: Execute and optimize multi-channel recruiting campaigns across Paid Search (Google Ads), Paid Social (Meta, LinkedIn), YouTube, Organic Social, and SEO initiatives, ensuring alignment with persona-driven messaging and conversion-focused landing experiences. Paid Media Management: Build, launch, and continuously optimize paid campaigns under the direction of the Director of Digital Marketing, monitoring CPC, CPA, MQL volume, and conversion metrics while refining audience targeting and retargeting strategies to maximize ROI. Budget & Performance Optimization: Manage budget pacing and performance adjustments to improve cost efficiency and recruiting pipeline contribution, coordinating with external paid media agencies when applicable. Reporting & Analytics: Maintain weekly and monthly performance dashboards, track cost per MQL and pipeline impact, ensure UTM governance and proper attribution tracking, and provide actionable insights to guide optimization strategies. Website & Conversion Optimization: Coordinate recruiting landing page updates, support A/B testing initiatives, reduce friction in lead capture and scheduling processes, and partner with Marketing Operations to ensure accurate tracking and attribution. Email Marketing Execution: Execute and optimize campaign-based acquisition email initiatives in partnership with Marketing Operations, implement A/B testing for subject lines and messaging, improve open and click-through rates, and support nurture flow enhancements within HubSpot. Organic Social Support: Support scheduling and publishing of recruiting campaigns, amplify executive leadership content in partnership with Brand & Communications, monitor engagement trends, and coordinate creative asset needs with the Visual Content team (brand messaging and editorial strategy owned by Brand & Communications). Cross-Functional Collaboration: Partner closely with Brand & Communications, Visual Content, and Marketing Operations teams to ensure cohesive campaign execution, consistent messaging, and measurable recruiting impact. Performance Mindset: Translate brokerage pain points into compelling acquisition campaigns that drive measurable outcomes beyond vanity metrics, focusing on cost efficiency, pipeline contribution, and recruiting conversion performance. Candidates for this position will have the following qualifications:
Bachelors degree in marketing, communications, or a related field preferred. 4-8 years of digital marketing experience with hands-on management of paid search and paid social campaigns. Proven experience optimizing conversion-focused campaigns and landing pages. Direct social media management experience (B2B preferred). Email marketing execution experience (HubSpot preferred). Experience working with external agencies. Strong analytical and reporting capabilities with the ability to interpret performance data and recommend optimizations. Ability to collaborate cross-functionally across brand, creative, and operations teams. Experience in real estate or SMB B2B marketing preferred. Familiarity with persona-based marketing strategies and SEO initiatives is a plus. Comfort working with short-form video in paid environments is a plus. This position is a full time, in office position working Monday – Friday. We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Related #J-18808-Ljbffr