Paid Social Marketing Manager - DTC Platform
Method Recruiting, a 3x Inc. 5000 company, Madison, WI, United States
A mission-driven, high-growth digital platform is building a modern marketing engine to help people access critical services at pivotal moments in their lives.
Paid social is one of the most important levers for reaching and engaging this audience—and this role will own and scale that channel end-to-end.
We’re looking for a
Paid Social Marketing Manager
to lead campaign execution, creative testing, and audience strategy across platforms like Meta, TikTok, Reddit, and beyond. You’ll play a key role in driving qualified traffic, improving performance, and helping scale a high-impact digital business.
This is a hands‑on role for someone who enjoys both strategy and execution, and wants to see the direct impact of their work.
Responsibilities
Own and manage paid social campaigns across Meta, TikTok, Reddit, Pinterest, X, and emerging platforms
Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement
Partner with creative and content teams to develop high‑performing ad creative
Build and execute structured creative testing frameworks to drive continuous improvement
Develop audience targeting strategies across multiple segments and use cases
Monitor performance, identify optimization opportunities, and scale what’s workingReport on campaign performance, insights, and learnings to key stakeholders
Collaborate cross‑functionally with product, analytics, and marketing teams
Support influencer and creator partnerships tied to paid social efforts
How success is measured
Campaigns consistently meet or exceed performance and ROI targets
Creative testing drives measurable improvements in efficiency and scale
Clear insights and reporting inform broader marketing strategy
Stakeholders feel confident in channel performance and direction
Requirements
5+ years of experience managing paid social campaigns in high‑growth environments
Proven ability to scale campaigns and hit performance targets across major social platforms
Strong understanding of performance marketing KPIs (CAC, ROAS, conversion rates, etc.)
Experience owning or influencing creative strategy for paid social
Ability to translate data into actionable insights and recommendations
Preferred
Experience in regulated or sensitive industries (e.g., healthcare, financial services, etc.)
Familiarity with analytics tools such as Amplitude, Heap, Looker, or similar
Experience working in fast‑paced, cross‑functional environments
Exposure to influencer or creator‑led campaign strategies
Performance‑based bonus opportunities
Equity participation
Comprehensive health, dental, and vision coverage
401(k) with company match
Generous PTO and paid holidays
Flexible work environment
About the company This organization is a fast‑growing, mission‑driven digital platform focused on connecting people with essential services through a seamless online experience. With strong traction and a meaningful impact on its users, the company is investing in building a best‑in‑class marketing function to support its next phase of growth.
#J-18808-Ljbffr
Paid social is one of the most important levers for reaching and engaging this audience—and this role will own and scale that channel end-to-end.
We’re looking for a
Paid Social Marketing Manager
to lead campaign execution, creative testing, and audience strategy across platforms like Meta, TikTok, Reddit, and beyond. You’ll play a key role in driving qualified traffic, improving performance, and helping scale a high-impact digital business.
This is a hands‑on role for someone who enjoys both strategy and execution, and wants to see the direct impact of their work.
Responsibilities
Own and manage paid social campaigns across Meta, TikTok, Reddit, Pinterest, X, and emerging platforms
Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement
Partner with creative and content teams to develop high‑performing ad creative
Build and execute structured creative testing frameworks to drive continuous improvement
Develop audience targeting strategies across multiple segments and use cases
Monitor performance, identify optimization opportunities, and scale what’s workingReport on campaign performance, insights, and learnings to key stakeholders
Collaborate cross‑functionally with product, analytics, and marketing teams
Support influencer and creator partnerships tied to paid social efforts
How success is measured
Campaigns consistently meet or exceed performance and ROI targets
Creative testing drives measurable improvements in efficiency and scale
Clear insights and reporting inform broader marketing strategy
Stakeholders feel confident in channel performance and direction
Requirements
5+ years of experience managing paid social campaigns in high‑growth environments
Proven ability to scale campaigns and hit performance targets across major social platforms
Strong understanding of performance marketing KPIs (CAC, ROAS, conversion rates, etc.)
Experience owning or influencing creative strategy for paid social
Ability to translate data into actionable insights and recommendations
Preferred
Experience in regulated or sensitive industries (e.g., healthcare, financial services, etc.)
Familiarity with analytics tools such as Amplitude, Heap, Looker, or similar
Experience working in fast‑paced, cross‑functional environments
Exposure to influencer or creator‑led campaign strategies
Performance‑based bonus opportunities
Equity participation
Comprehensive health, dental, and vision coverage
401(k) with company match
Generous PTO and paid holidays
Flexible work environment
About the company This organization is a fast‑growing, mission‑driven digital platform focused on connecting people with essential services through a seamless online experience. With strong traction and a meaningful impact on its users, the company is investing in building a best‑in‑class marketing function to support its next phase of growth.
#J-18808-Ljbffr