Digital Media Coordinator, Intermediate
Northern Arizona University, Flagstaff, AZ, United States
Digital Media Coordinator, Intermediate
Northern Arizona University
Special Information
This position is a hybrid position which allows the incumbent to complete their work at both an NAU site, campus, or facility and at a non-centralized site with or without accommodation. About the Department/College
The Web Publishing team within the Strategic Enrollment & Marketing division at Northern Arizona University leads the development, governance, and optimization of NAU's digital presence to support recruitment, enrollment, and brand strategy. The team partners with colleges and departments to create accessible, on-brand, and high‑performing web experiences that guide prospective students and families from interest to application. Through content strategy, WordPress support, analytics‑informed improvements, and user‑focused design standards, the team ensures NAU's websites are engaging, compliant, and aligned with institutional marketing goals. About the Position
The Web Publishing team within the Strategic Enrollment & Marketing division at Northern Arizona University is looking for a Digital Media Coordinator Intermediate to support the publishing, maintenance, and optimization of content across NAU's web properties. The position will ensure accuracy, usability, accessibility, and alignment with established web standards. Responsibilities include implementing Search Engine Optimization (SEO) best practices such as applying keyword guidance, conducting routine page reviews, and updating or publishing content in the content management system. Incumbents work independently within defined guidelines, collaborate with campus partners to execute web updates, provide practical guidance to clients on web standards and processes, and contribute to documentation that supports consistent publishing practices and workflows. Responsibilities Include
Content Planning and Publishing – 25%
Contribute to online content development and maintenance of high‑quality content across NAU web properties that adheres to university web governance and brand standards. Review and recommend edits to copy and content developed by vendors for PPC, SEO, landing page, conversion rate, content marketing, and web development initiatives. Design and develop landing pages and provide other support for paid media campaigns. Search Engine Optimization – 25%
Strengthen NAU's organic search presence by performing regular webpage audits to track keyword and page performance and optimizing on‑page content in accordance with SEO best practices. Optimize web content for end‑user performance: assure hyperlink integrity, image quality, and consistent page layout. Program and Resource Coordination – 20%
Collaborate with SEM, ITS stakeholders, and outside vendors to plan and support new and ongoing web initiatives. Support coordination of day‑to‑day web team operations, including task scheduling, resource tracking, and project status communications. Coordinate with SEM stakeholders, including project management team, AESC team, and creative team. Quality Assurance – 15%
Assist with quality assurance and user acceptance testing for website updates in staging and production environments to confirm page elements are accurate and function correctly. Verify web properties are compatible across browsers and mobile devices. Troubleshoot technical issues related to the proper display of content and website features. Ensure web properties reflect 508 accessibility compliance. Internal Education and Communications – 10%
Assist with internal education efforts, including developing webinars, internal training materials, how‑to guides, and client‑focused best practices education/resources. Support ongoing efforts to document and communicate best practices, including web‑related policies and written procedures. Assist in developing internal communications related to major website initiatives. Other – 5%
Other duties as requested for the effective operation of the department. Minimum Qualifications
Bachelor's degree in communications, marketing, or related field. 3 years of relevant experience. A combination of related education, experience, and training may be used as an equivalent to the above Minimum Qualifications. Preferred Qualifications
Certification in web technology (WebProfessionals.org), HTML/CSS (W3Schools), web accessibility (accessibilityassociation.org), or similar. Experience working in a higher education environment. WordPress proficiency. Experience with 508 accessibility compliance. Knowledge, Skills & Abilities
Intermediate knowledge of routine digital media tools and processes.
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This position is a hybrid position which allows the incumbent to complete their work at both an NAU site, campus, or facility and at a non-centralized site with or without accommodation. About the Department/College
The Web Publishing team within the Strategic Enrollment & Marketing division at Northern Arizona University leads the development, governance, and optimization of NAU's digital presence to support recruitment, enrollment, and brand strategy. The team partners with colleges and departments to create accessible, on-brand, and high‑performing web experiences that guide prospective students and families from interest to application. Through content strategy, WordPress support, analytics‑informed improvements, and user‑focused design standards, the team ensures NAU's websites are engaging, compliant, and aligned with institutional marketing goals. About the Position
The Web Publishing team within the Strategic Enrollment & Marketing division at Northern Arizona University is looking for a Digital Media Coordinator Intermediate to support the publishing, maintenance, and optimization of content across NAU's web properties. The position will ensure accuracy, usability, accessibility, and alignment with established web standards. Responsibilities include implementing Search Engine Optimization (SEO) best practices such as applying keyword guidance, conducting routine page reviews, and updating or publishing content in the content management system. Incumbents work independently within defined guidelines, collaborate with campus partners to execute web updates, provide practical guidance to clients on web standards and processes, and contribute to documentation that supports consistent publishing practices and workflows. Responsibilities Include
Content Planning and Publishing – 25%
Contribute to online content development and maintenance of high‑quality content across NAU web properties that adheres to university web governance and brand standards. Review and recommend edits to copy and content developed by vendors for PPC, SEO, landing page, conversion rate, content marketing, and web development initiatives. Design and develop landing pages and provide other support for paid media campaigns. Search Engine Optimization – 25%
Strengthen NAU's organic search presence by performing regular webpage audits to track keyword and page performance and optimizing on‑page content in accordance with SEO best practices. Optimize web content for end‑user performance: assure hyperlink integrity, image quality, and consistent page layout. Program and Resource Coordination – 20%
Collaborate with SEM, ITS stakeholders, and outside vendors to plan and support new and ongoing web initiatives. Support coordination of day‑to‑day web team operations, including task scheduling, resource tracking, and project status communications. Coordinate with SEM stakeholders, including project management team, AESC team, and creative team. Quality Assurance – 15%
Assist with quality assurance and user acceptance testing for website updates in staging and production environments to confirm page elements are accurate and function correctly. Verify web properties are compatible across browsers and mobile devices. Troubleshoot technical issues related to the proper display of content and website features. Ensure web properties reflect 508 accessibility compliance. Internal Education and Communications – 10%
Assist with internal education efforts, including developing webinars, internal training materials, how‑to guides, and client‑focused best practices education/resources. Support ongoing efforts to document and communicate best practices, including web‑related policies and written procedures. Assist in developing internal communications related to major website initiatives. Other – 5%
Other duties as requested for the effective operation of the department. Minimum Qualifications
Bachelor's degree in communications, marketing, or related field. 3 years of relevant experience. A combination of related education, experience, and training may be used as an equivalent to the above Minimum Qualifications. Preferred Qualifications
Certification in web technology (WebProfessionals.org), HTML/CSS (W3Schools), web accessibility (accessibilityassociation.org), or similar. Experience working in a higher education environment. WordPress proficiency. Experience with 508 accessibility compliance. Knowledge, Skills & Abilities
Intermediate knowledge of routine digital media tools and processes.
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