Digital & Social Media Marketing Specialist
IPG Photonics, New Marlborough, MA, United States
IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 4,800 employees in more than 30 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life.
Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.
Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits. We are currently seeking a Digital & Social Media Specialist to develop and manage both our social media channels and web content. This role is responsible for creating content for social media, working cross-functionally to facilitate video and photo shoots as well as assisting in the management of the IPG website. This position will report to the Director of Strategy and work across multiple product lines and markets.
Responsibilities Social Media
Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses
Influence and recommend strategy shifts based on metrics and the “pulse” of the industry through
Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms
Manage and promote the Social Media Employee Advocacy Program. Create and distribute social media assets for internal employees
Oversee the social media persona and stay up to date on best practices
Websites
Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on-page SEO best practices.
Partner with
Adhere to design guidelines and standards to establish best practices
Maintaining the appearance of websites by enforcing content standards
Stay current with web development trends, tools, and best practices
Creative & Collaboration
Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.)
Work with product management and marketing teams to identify, vet and strategize use of social media influencers
Partner with internal communications to align messaging
Project Management
Create, maintain, and share a social media content calendar with the most up-to-date publication schedule
Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards
Coordinate with regional marketing teams to create and manage global social content
Measurement & Reporting
Create monthly and quarterly reports on social media analytics and trends
Translate performance insights into creative direction and messaging
Improve campaign testing velocity, creative iteration, and deployment processes
Qualifications Education & Experience
Bachelor’s degree in Marketing, Public Relations, Journalism or related field
A minimum of 3 – 5 years of relevant experience with a B2B company
Proficient in , skilled at translating objectives into tactics
Experience in budget allocation, platform strategy, and planning across multiple channels
Proficient in content management, DAM experience is a plus
Proven experience running paid campaigns across major social platforms
Social media video editing skills, with published clips for established social media platforms
Strong understanding of SEO, web accessibility, and responsive design principles
Experience creating structured content, user flows, and salable design systems
Good understanding of webpage design and content
Strong aesthetic eye for social media graphics and the ability to work in Adobe applications
Outstanding executive demeanor, able to influence key collaborators and encourage cross-functional teams
Strong presentation, communication, and organization skills
Skilled at working in a fast-paced environment, pivoting quickly as needs change
Occasional travel ~10% may be required
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Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.
Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits. We are currently seeking a Digital & Social Media Specialist to develop and manage both our social media channels and web content. This role is responsible for creating content for social media, working cross-functionally to facilitate video and photo shoots as well as assisting in the management of the IPG website. This position will report to the Director of Strategy and work across multiple product lines and markets.
Responsibilities Social Media
Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses
Influence and recommend strategy shifts based on metrics and the “pulse” of the industry through
Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms
Manage and promote the Social Media Employee Advocacy Program. Create and distribute social media assets for internal employees
Oversee the social media persona and stay up to date on best practices
Websites
Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on-page SEO best practices.
Partner with
Adhere to design guidelines and standards to establish best practices
Maintaining the appearance of websites by enforcing content standards
Stay current with web development trends, tools, and best practices
Creative & Collaboration
Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.)
Work with product management and marketing teams to identify, vet and strategize use of social media influencers
Partner with internal communications to align messaging
Project Management
Create, maintain, and share a social media content calendar with the most up-to-date publication schedule
Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards
Coordinate with regional marketing teams to create and manage global social content
Measurement & Reporting
Create monthly and quarterly reports on social media analytics and trends
Translate performance insights into creative direction and messaging
Improve campaign testing velocity, creative iteration, and deployment processes
Qualifications Education & Experience
Bachelor’s degree in Marketing, Public Relations, Journalism or related field
A minimum of 3 – 5 years of relevant experience with a B2B company
Proficient in , skilled at translating objectives into tactics
Experience in budget allocation, platform strategy, and planning across multiple channels
Proficient in content management, DAM experience is a plus
Proven experience running paid campaigns across major social platforms
Social media video editing skills, with published clips for established social media platforms
Strong understanding of SEO, web accessibility, and responsive design principles
Experience creating structured content, user flows, and salable design systems
Good understanding of webpage design and content
Strong aesthetic eye for social media graphics and the ability to work in Adobe applications
Outstanding executive demeanor, able to influence key collaborators and encourage cross-functional teams
Strong presentation, communication, and organization skills
Skilled at working in a fast-paced environment, pivoting quickly as needs change
Occasional travel ~10% may be required
#J-18808-Ljbffr