Product Marketing Lead
Ketch, San Francisco, CA, United States
Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Our platform solves complex challenges across consent, permissioning, data governance, and regulatory compliance.
Role Overview:
We’re hiring a Product Marketing Lead to own positioning, messaging, and go‑to‑market execution for Ketch’s privacy and data platform.
This is a
mid‑level, hands‑on role
for a technical product marketer — or a former product manager — who can translate complex product capabilities into clear buyer value. You’ll work closely with Product, Sales, and Marketing to bring products to market, enable sales teams, and sharpen Ketch’s competitive story. What You'll do: Own and evolve
product positioning and messaging
across Ketch’s platform Develop personas, use cases, and solution narratives for enterprise buyers Support
product launches end‑to‑end , from messaging to internal enablement Create
sales enablement assets
(decks, talk tracks, battlecards, competitive proof) Partner closely with Product to stay aligned with roadmap and technical capabilities Maintain a strong view of the
competitive landscape
and translate insights into GTM materials Capture market and customer feedback and bring insights back to Product and GTM teams Ideal Candidate: 2–5 years in product marketing, product management, solutions consulting, or a product‑adjacent GTM role in B2B SaaS Comfort with technical concepts and translating them for non‑technical buyers Strong writing and storytelling skills Experience partnering cross‑functionally with Product and Sales Ability to manage multiple priorities in a fast‑moving environment Former PM or strong technical background Experience in privacy, consent, compliance, data governance, or martech/adtech Experience supporting product launches or enterprise sales cycles Preference for candidates in
San Francisco or Chicago Compensation: $110,000–$150,000 base + equity + benefits (varies by location and experience) Additional Job Application Terms This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia. We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.
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mid‑level, hands‑on role
for a technical product marketer — or a former product manager — who can translate complex product capabilities into clear buyer value. You’ll work closely with Product, Sales, and Marketing to bring products to market, enable sales teams, and sharpen Ketch’s competitive story. What You'll do: Own and evolve
product positioning and messaging
across Ketch’s platform Develop personas, use cases, and solution narratives for enterprise buyers Support
product launches end‑to‑end , from messaging to internal enablement Create
sales enablement assets
(decks, talk tracks, battlecards, competitive proof) Partner closely with Product to stay aligned with roadmap and technical capabilities Maintain a strong view of the
competitive landscape
and translate insights into GTM materials Capture market and customer feedback and bring insights back to Product and GTM teams Ideal Candidate: 2–5 years in product marketing, product management, solutions consulting, or a product‑adjacent GTM role in B2B SaaS Comfort with technical concepts and translating them for non‑technical buyers Strong writing and storytelling skills Experience partnering cross‑functionally with Product and Sales Ability to manage multiple priorities in a fast‑moving environment Former PM or strong technical background Experience in privacy, consent, compliance, data governance, or martech/adtech Experience supporting product launches or enterprise sales cycles Preference for candidates in
San Francisco or Chicago Compensation: $110,000–$150,000 base + equity + benefits (varies by location and experience) Additional Job Application Terms This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia. We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.
#J-18808-Ljbffr