Manager, Marketing Website Strategy and Operations

Bloomberg Industry Group, Arlington, VA, United States

Duration: Full Time

This role leads the vision, performance, and day-to-day operations of the marketing websites for Bloomberg Law, Bloomberg Government, and Bloomberg Tax.

You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.

Whatyou willdo:

Directoverall website strategy, including how we position the business, structure information, optimize website for revenue generation and conversion, and support key campaigns

ShapeUX across the site, including navigation, content hierarchy, and user flows rooted in customer needs and data

Lead and manageateam, setting priorities, defining goals,planningresources,managing performance and day-to-day execution,while ensuring alignment with organization goals and user needs.

Coach and developateamof high-performing strategists and producers, fostering collaboration, accountability, andprofessional growth

Guide the team onbest-practicesand technical direction, while providing hands-on development and problem-solvingassistance

Lead discovery, planning, and prioritizationforwebsite initiatives, includingnew features, templates, and optimizations

Work with engineering partners to plan and launch updatestocreateawebsiteexperience that feelsdynamic,intuitive,and useful

Managewebsiteintegrations anddata flows, including CRM

Set andmonitorsite performanceKPIs with an eye toward improvingengagement, conversion, and technical health

Champion an experimentation mindset and run tests tooptimizeusability and speed to conversion

Oversee governance for content, design standards, andaccessibility

Maintain a smooth operational rhythm for updates, publishing, and QA

Youneed to have:

5-7years of experience leading website strategyor operations, preferablyfor a complex B2B or SaaS organization

Minimum3-5years of people leadership experience

Strong understanding of UX principles and digital user behavior

Practical experience withGTM, Google Analytics,HTML, CSS, web design tools, andCMS platforms (WordPress)

Ability to balance strategic planning with hands-on execution

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").