Senior Director, AI Automation & Enablement Lead
OMD, New York, NY, United States
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
About The Role We are seeking a AI Automation & Enablement Lead to help scale and operationalize AI-powered capabilities across the Client's media ecosystem. This is a strategic leadership role focused on applying and integrating existing AI tools. You will orchestrate the use of Omnicom (OMC) platforms such as Omni+, proprietary AI solutions, enterprise data assets, and third-party technologies to enhance how media planning, investment, and optimization decisions are made. You will work closely with technology, data, and business teams to configure and tailor solutions for the Client's needs. Deep media experience is helpful but not required. Candidates may come from media, marketing operations, analytics, martech, consulting, transformation, or technology enablement backgrounds. What matters most is the ability to connect AI capabilities to real business outcomes.
What You'll Do Lead AI Enablement Strategy
Develop and execute an AI enablement roadmap focused on practical, scalable applications
Map business challenges to existing Omnicom and third-party AI tools
Prioritize enterprise-ready solutions over bespoke builds
Ensure alignment with the Client's broader AI and data strategy
Orchestrate Tool Integration
Evaluate and deploy AI tools across Omni+, OMC solutions, and third-party platforms
Partner with technology and data teams to customize configurations for the Client's use cases
Ensure solutions integrate seamlessly into existing workflows and data environments
Embed AI into Workflows
Redesign planning and activation processes to incorporate AI-assisted decision-making
Create clear playbooks and usage guidelines for teams
Elevate human roles toward strategic judgment while AI supports data-heavy tasks
Translate Business Needs into AI Solutions
Identify where predictive insights, automation, or optimization tools can improve performance
Work with technical partners to tailor outputs for usability and actionability
Ensure AI enhances decision quality — not complexity
Drive Adoption & Responsible Use
Develop enablement programs and training materials
Monitor adoption metrics and remove barriers
Align all AI applications with governance, privacy, and security standards
Act as a trusted advisor on responsible AI implementation
What Success Looks Like
AI-enabled tools are widely adopted across teams
Planning and optimization decisions are faster and more consistent
Manual processes are reduced
Solutions scale across brands and markets
Leadership clearly understands and values the business impact of AI enablement
Experience What We’re Looking For
7–10 years of experience in media, marketing, analytics, transformation, martech, or technology enablement roles
Experience leading cross-functional initiatives in complex, matrixed environments
Demonstrated ability to operationalize tools and systems within business teams
Experience partnering with technical or data teams without serving as a hands‑on developer
Deep media expertise is not required. Strong business process understanding and the ability to improve decision workflows are more important.
AI & Data Fluency
Working knowledge of how AI and analytics tools are applied in business environments
Familiarity with predictive modeling, automation, optimization systems, or decision-support tools
Ability to evaluate AI solutions for business fit and scalability
Understanding of governance and responsible AI principles
Hands‑on coding or machine learning development experience is not required.
Skills & Attributes
Strategic thinker who connects technology to measurable outcomes
Strong communicator who can translate technical capabilities into business language
Comfortable navigating ambiguity while creating structure
Collaborative leader who builds alignment across agency, client, and technology teams
Pragmatic operator focused on scalable impact
This Role Is What This Role Is — and Is Not
A strategic integrator of AI tools
Focused on application, integration, and adoption
A bridge between business teams and technology partners
Centered on operational and business impact
This Role Is Not
A software engineering position
A data scientist or machine learning model builder role
A pure innovation lab or experimentation function
Why This Role Matters AI is transforming how marketing and media decisions are made. This role ensures innovation is practical, scalable, and embedded into everyday workflows — not siloed or experimental. You will help position the Client and the agency at the forefront of AI-enabled marketing by ensuring the right tools are used in the right ways to drive measurable business value.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$120,000—$230,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
About The Role We are seeking a AI Automation & Enablement Lead to help scale and operationalize AI-powered capabilities across the Client's media ecosystem. This is a strategic leadership role focused on applying and integrating existing AI tools. You will orchestrate the use of Omnicom (OMC) platforms such as Omni+, proprietary AI solutions, enterprise data assets, and third-party technologies to enhance how media planning, investment, and optimization decisions are made. You will work closely with technology, data, and business teams to configure and tailor solutions for the Client's needs. Deep media experience is helpful but not required. Candidates may come from media, marketing operations, analytics, martech, consulting, transformation, or technology enablement backgrounds. What matters most is the ability to connect AI capabilities to real business outcomes.
What You'll Do Lead AI Enablement Strategy
Develop and execute an AI enablement roadmap focused on practical, scalable applications
Map business challenges to existing Omnicom and third-party AI tools
Prioritize enterprise-ready solutions over bespoke builds
Ensure alignment with the Client's broader AI and data strategy
Orchestrate Tool Integration
Evaluate and deploy AI tools across Omni+, OMC solutions, and third-party platforms
Partner with technology and data teams to customize configurations for the Client's use cases
Ensure solutions integrate seamlessly into existing workflows and data environments
Embed AI into Workflows
Redesign planning and activation processes to incorporate AI-assisted decision-making
Create clear playbooks and usage guidelines for teams
Elevate human roles toward strategic judgment while AI supports data-heavy tasks
Translate Business Needs into AI Solutions
Identify where predictive insights, automation, or optimization tools can improve performance
Work with technical partners to tailor outputs for usability and actionability
Ensure AI enhances decision quality — not complexity
Drive Adoption & Responsible Use
Develop enablement programs and training materials
Monitor adoption metrics and remove barriers
Align all AI applications with governance, privacy, and security standards
Act as a trusted advisor on responsible AI implementation
What Success Looks Like
AI-enabled tools are widely adopted across teams
Planning and optimization decisions are faster and more consistent
Manual processes are reduced
Solutions scale across brands and markets
Leadership clearly understands and values the business impact of AI enablement
Experience What We’re Looking For
7–10 years of experience in media, marketing, analytics, transformation, martech, or technology enablement roles
Experience leading cross-functional initiatives in complex, matrixed environments
Demonstrated ability to operationalize tools and systems within business teams
Experience partnering with technical or data teams without serving as a hands‑on developer
Deep media expertise is not required. Strong business process understanding and the ability to improve decision workflows are more important.
AI & Data Fluency
Working knowledge of how AI and analytics tools are applied in business environments
Familiarity with predictive modeling, automation, optimization systems, or decision-support tools
Ability to evaluate AI solutions for business fit and scalability
Understanding of governance and responsible AI principles
Hands‑on coding or machine learning development experience is not required.
Skills & Attributes
Strategic thinker who connects technology to measurable outcomes
Strong communicator who can translate technical capabilities into business language
Comfortable navigating ambiguity while creating structure
Collaborative leader who builds alignment across agency, client, and technology teams
Pragmatic operator focused on scalable impact
This Role Is What This Role Is — and Is Not
A strategic integrator of AI tools
Focused on application, integration, and adoption
A bridge between business teams and technology partners
Centered on operational and business impact
This Role Is Not
A software engineering position
A data scientist or machine learning model builder role
A pure innovation lab or experimentation function
Why This Role Matters AI is transforming how marketing and media decisions are made. This role ensures innovation is practical, scalable, and embedded into everyday workflows — not siloed or experimental. You will help position the Client and the agency at the forefront of AI-enabled marketing by ensuring the right tools are used in the right ways to drive measurable business value.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$120,000—$230,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
#J-18808-Ljbffr