Program Marketing Manager
Springs Window Fashions and Affiliated Companies, West Middleton, WI, United States
Description
Program Marketing Manager – Dealer Business Unit
Springs Window Fashions has been part of the windowtreatmentsindustry since 1939. Headquartered in MiddletonWI, we have over 8,000 associates and 18 locations worldwide. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter, Power Shades and Mecho. We pride ourselves as “The Best Experience Company,” striving to provide the best experience for our consumers, channel partners, and associates.
Dealer Team:
The Dealer team is a dynamic team of sales professionals with a history of growing sales profitably and building meaningful long‑term customer relationships. The Dealer team works directly with our independent dealer network, which is a diverse network of passionate and dedicated business owners. The Dealer team is primarily focused on selling and supporting all our dealer facing brands, including Graber, Horizons, SunSetter and Power Shades. Supported by a dedicated marketing team and the industry’s best inside sales and customer service, the Marketing Communications Manager position represents an exciting opportunity to take this business to the next level.
Mission:
The Program Marketing Manager drives the strategy, execution, and continuous improvement of dealer‑facing programs that enhance the dealer experience and help our partners grow their businesses while delivering measurable results for Springs Window Fashions.
Objectives & Outcomes:
Program Strategy & Performance
Develop overarching program strategies that align with business unit growth objectives and customer (dealer) needs
Build programs that increase dealer engagement, performance, and sales growth
Establish clear success metrics and regularly evaluate program ROI and effectiveness
Recommend program enhancements based on performance insights and dealer feedback
Program Execution & Process Excellence
Build scalable internal processes that support smooth program execution across departments.
Identify and resolve process gaps that impact program delivery or dealer experience
Maintain strong cross‑functional coordination to support program implementation and maintenance
Dealer Adoption & Engagement
Partner with channel marketing and communication managers to create effective dealer‑facing launch and adoption strategies
Support sales teams with tools and messaging to drive program awareness and participation
Increase dealer awareness, understanding, and utilization of programs over time
Promotional Strategy
Develop and own the strategy for channel‑facing promotions that drive incremental sales, strengthen dealer engagement, and align with business unit growth objectives
Lead end‑to‑end planning, execution, tracking of promotions, using insights to continuously refine future promotional effectiveness
Cross‑Functional Leadership
Act as the primary internal point of contact for dealer facing programs
Align stakeholders across marketing, sales, finance, customer service and leadership
Continuous Improvement & Innovation
Identify new opportunities for programs that support dealer growth and competitive differentiation
Benchmark industry best practices and evolving dealer needs
Introduce improvements that increase program impact while simplifying administration
Requirements Ideal Candidate Profile:
8+ years’ experience in program or project management experience in marketing, channel, or partner programs
Ability to think strategically while driving operational execution
Skilled at cross‑functional collaboration and stakeholder alignment
Strong analytical and problem‑solving capabilities
Excellent communication and organizational skills
Experience supporting sales channels, dealer networks, or partner ecosystems is preferred
How We Work to Deliver a Best Experience: Our Culture
Our Core Value: We do the right thing, always
Our Seven Cultural Behaviors
Empowerment -
We trust our people.
Ownership -
We take 100% responsibility for our roles actions, and results.
Leadership -
We all lead by example and talk direct with respect (DWR).
One Team -
We are One Springs Team.
Customer First -
We consider our customers' needs before every decision.
Continuous Innovation -
We are constantly learning, innovating, and improving.
Speed -
We define priorities and operate with a sense of urgency and agility.
#J-18808-Ljbffr
Springs Window Fashions has been part of the windowtreatmentsindustry since 1939. Headquartered in MiddletonWI, we have over 8,000 associates and 18 locations worldwide. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter, Power Shades and Mecho. We pride ourselves as “The Best Experience Company,” striving to provide the best experience for our consumers, channel partners, and associates.
Dealer Team:
The Dealer team is a dynamic team of sales professionals with a history of growing sales profitably and building meaningful long‑term customer relationships. The Dealer team works directly with our independent dealer network, which is a diverse network of passionate and dedicated business owners. The Dealer team is primarily focused on selling and supporting all our dealer facing brands, including Graber, Horizons, SunSetter and Power Shades. Supported by a dedicated marketing team and the industry’s best inside sales and customer service, the Marketing Communications Manager position represents an exciting opportunity to take this business to the next level.
Mission:
The Program Marketing Manager drives the strategy, execution, and continuous improvement of dealer‑facing programs that enhance the dealer experience and help our partners grow their businesses while delivering measurable results for Springs Window Fashions.
Objectives & Outcomes:
Program Strategy & Performance
Develop overarching program strategies that align with business unit growth objectives and customer (dealer) needs
Build programs that increase dealer engagement, performance, and sales growth
Establish clear success metrics and regularly evaluate program ROI and effectiveness
Recommend program enhancements based on performance insights and dealer feedback
Program Execution & Process Excellence
Build scalable internal processes that support smooth program execution across departments.
Identify and resolve process gaps that impact program delivery or dealer experience
Maintain strong cross‑functional coordination to support program implementation and maintenance
Dealer Adoption & Engagement
Partner with channel marketing and communication managers to create effective dealer‑facing launch and adoption strategies
Support sales teams with tools and messaging to drive program awareness and participation
Increase dealer awareness, understanding, and utilization of programs over time
Promotional Strategy
Develop and own the strategy for channel‑facing promotions that drive incremental sales, strengthen dealer engagement, and align with business unit growth objectives
Lead end‑to‑end planning, execution, tracking of promotions, using insights to continuously refine future promotional effectiveness
Cross‑Functional Leadership
Act as the primary internal point of contact for dealer facing programs
Align stakeholders across marketing, sales, finance, customer service and leadership
Continuous Improvement & Innovation
Identify new opportunities for programs that support dealer growth and competitive differentiation
Benchmark industry best practices and evolving dealer needs
Introduce improvements that increase program impact while simplifying administration
Requirements Ideal Candidate Profile:
8+ years’ experience in program or project management experience in marketing, channel, or partner programs
Ability to think strategically while driving operational execution
Skilled at cross‑functional collaboration and stakeholder alignment
Strong analytical and problem‑solving capabilities
Excellent communication and organizational skills
Experience supporting sales channels, dealer networks, or partner ecosystems is preferred
How We Work to Deliver a Best Experience: Our Culture
Our Core Value: We do the right thing, always
Our Seven Cultural Behaviors
Empowerment -
We trust our people.
Ownership -
We take 100% responsibility for our roles actions, and results.
Leadership -
We all lead by example and talk direct with respect (DWR).
One Team -
We are One Springs Team.
Customer First -
We consider our customers' needs before every decision.
Continuous Innovation -
We are constantly learning, innovating, and improving.
Speed -
We define priorities and operate with a sense of urgency and agility.
#J-18808-Ljbffr