Senior Associate - Acquisition Marketing (Hybrid)
Capital One National Association, Riverwoods, IL, United States
Senior Associate - Acquisition Marketing (Hybrid)
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Senior Marketing Associate for the Discover Card Acquisitions Marketing team. This associate will play a critical role in our growth strategy, focused on acquiring new customers through Direct Mail marketing. The role requires a mix of channel marketing expertise, comprehensive knowledge of our product portfolio, and marketing analytics and optimization. You will be responsible for leading the creative development and execution of marketing campaigns while working closely with world‑class creative agencies and marketing analysts. This highly visible role offers a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level.
Responsibilities
Lead development and execution of ongoing mail acquisition campaigns and testing initiatives.
Serve as key liaison for and collaborate with cross‑functional teams including Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal, etc.
Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies.
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and brand impact.
Influence internal decision makers with formal recommendations and informal networking through excellent communication.
Work proactively in an agile environment and identify when to work outside the process in whitespace.
Key Competencies
An attention to detail, entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results.
Experience leading and managing creative processes, working with creative teams and agencies, writing effective creative briefs, test documents, test plans and strategies, and driving continued performance and optimization against KPIs across channels.
Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.
Multi‑Channel marketing and direct response experience, including direct mail and digital.
A passion for leveraging data, metrics, and insights to drive results and learnings.
A curious mindset, ready to dig into consumer attitudes, behaviors, trends and draw implications for marketing.
Highly effective communication skills with outstanding writing, editing, and presentation abilities.
Strong working knowledge of Google Suite (Sheets, Docs and Slides).
Basic Qualifications
Bachelor’s degree or military experience.
At least 2 years of experience in multi‑channel marketing with data‑driven direct response, including direct mail.
At least 2 years of experience in planning, execution, and analysis of marketing programs.
At least 2 years of experience managing creative processes and working with creative teams.
Preferred Qualifications
Experience working with cross‑functional teams in a matrixed environment.
Experience in financial services marketing.
Salary Chicago, IL: $87,700 – $100,100 for Senior Associate, Marketing McLean, VA: $96,500 – $110,100 for Senior Associate, Marketing Riverwoods, IL: $87,700 – $100,100 for Senior Associate, Marketing
Benefits Capital One offers a comprehensive, competitive and inclusive set of health, financial and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Application This role is expected to accept applications for a minimum of 5 business days. No agencies please.
Equal Opportunity Statement Capital One is an equal opportunity employer (EOE, including disability/veteran) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
Accommodations If you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Technical Support For technical support or questions about the recruiting process, please send an email to Careers@capitalone.com.
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Responsibilities
Lead development and execution of ongoing mail acquisition campaigns and testing initiatives.
Serve as key liaison for and collaborate with cross‑functional teams including Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal, etc.
Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies.
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and brand impact.
Influence internal decision makers with formal recommendations and informal networking through excellent communication.
Work proactively in an agile environment and identify when to work outside the process in whitespace.
Key Competencies
An attention to detail, entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results.
Experience leading and managing creative processes, working with creative teams and agencies, writing effective creative briefs, test documents, test plans and strategies, and driving continued performance and optimization against KPIs across channels.
Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.
Multi‑Channel marketing and direct response experience, including direct mail and digital.
A passion for leveraging data, metrics, and insights to drive results and learnings.
A curious mindset, ready to dig into consumer attitudes, behaviors, trends and draw implications for marketing.
Highly effective communication skills with outstanding writing, editing, and presentation abilities.
Strong working knowledge of Google Suite (Sheets, Docs and Slides).
Basic Qualifications
Bachelor’s degree or military experience.
At least 2 years of experience in multi‑channel marketing with data‑driven direct response, including direct mail.
At least 2 years of experience in planning, execution, and analysis of marketing programs.
At least 2 years of experience managing creative processes and working with creative teams.
Preferred Qualifications
Experience working with cross‑functional teams in a matrixed environment.
Experience in financial services marketing.
Salary Chicago, IL: $87,700 – $100,100 for Senior Associate, Marketing McLean, VA: $96,500 – $110,100 for Senior Associate, Marketing Riverwoods, IL: $87,700 – $100,100 for Senior Associate, Marketing
Benefits Capital One offers a comprehensive, competitive and inclusive set of health, financial and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Application This role is expected to accept applications for a minimum of 5 business days. No agencies please.
Equal Opportunity Statement Capital One is an equal opportunity employer (EOE, including disability/veteran) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
Accommodations If you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Technical Support For technical support or questions about the recruiting process, please send an email to Careers@capitalone.com.
#J-18808-Ljbffr