Member Marketing Specialist New Boston, Massachusetts, United States, Remote
Form Health Inc., Boston, MA, United States
Form Health is a virtual obesity medicine clinic delivering multi-disciplinary evidence-based obesity treatment through telemedicine. Obesity impacts more than 40% of the US adult population, and although historically only about 1% of patients received medical treatment for their disease, the field of Obesity Medicine is entering a period of rapid growth. Form Health provides high-quality expert care and leverages technology to enhance the patient experience. All Form Health patients work closely with their care team, which includes board certified physicians, advanced practice professionals and Registered Dietitians. Through our proprietary mobile app patients engage in regular video visits, as well as text messaging, photo journaling, digital data transmission, and customized educational materials. We hold ourselves to the highest standards of clinical care, and to treating every individual with empathy and respect.
Founded in 2019, Form Health is a venture-backed innovative startup with an experienced clinical and leadership team. Our mission is to empower patients and be leaders in Obesity Medicine driving impact at a national scale. We are deeply invested in our core value to put patients first, and also deeply committed to creating a culture where every employee is valued and we learn and improve together.
About the Role We are looking for a Member Marketing Specialist who will be responsible for supporting the execution of member engagement, onboarding, and retention marketing programs that drive meaningful patient outcomes. This will be a full‑time opportunity, reporting to the Senior Manager, Member Marketing, while working closely with Client Success, Product, Clinical, and Operations teams. Ideally, this individual will be based in Boston and work from our office Tuesday‑Thursday, but we are open to considering remote candidates.
What You Will Do
Assist in planning and executing engagement initiatives across all clients, ensuring timely and effective communication
Develop and organize marketing materials for new client onboarding, including communication plans, presentations, and program launch assets
Plan, schedule, and coordinate client‑facing webinars; manage logistics, promotion, and post‑event follow‑up. Assist in creating each presentation, ensuring client details and Form Health branding are accurate
Build and maintain client‑specific landing pages to support program enrollment
Work closely with our clinical experts to support the development of quarterly flyers, topical webinars, and educational materials
Organize, prioritize, and track multiple ongoing client communication projects; ensure timelines and deliverables are met
Partner with Client Success, Product, Engineering, and Clinical teams to ensure alignment and smooth execution of marketing initiatives
Join client discussions as needed and speak confidently about our program, resources, and engagement approach
Build and manage multi‑channel campaigns (email, SMS, push notifications, direct mail), including campaign setup, segmentation, and deployment
Analyze campaign performance metrics and share actionable insights to continuously improve open rates, click‑through rates, conversion, and engagement outcomes
Track and report on key member engagement KPIs, contributing to measurement frameworks that demonstrate the impact of marketing on patient activation and retention
Ensure all patient communications adhere to HIPAA and healthcare compliance guidelines
About You
3+ years of marketing experience, preferably in healthcare or health‑tech
Strong proficiency with Google Workspace (Docs, Slides, Sheets, Drive)
Ability to articulate program components and communicate recommendations clearly during client meetings
Exceptional organizational and project management skills, with a proven ability to handle multiple deadlines
A creative eye – comfortable editing copy, shaping layouts, or enhancing visual assets
Familiarity with or willingness to learn new platforms and tools to streamline workflow (e.g., webinar platforms, CMS tools, design software)
Strong interpersonal skills and comfort working in a cross‑functional environment, paired with the ability to work independently and figure things out
A proactive, resourceful, and solutions‑oriented approach to daily tasks
Data‑driven mindset with the ability to analyze campaign performance, identify trends, and translate insights into optimized strategies
Strong written communication skills with the ability to adapt messaging for different audiences and channels
Commitment to putting the patient/member experience at the center of all marketing decisions
Familiarity with healthcare regulations and patient privacy (HIPAA) preferred
Bachelor’s degree in Marketing, Communications, or related field preferred
More about Form Health’s benefits
Competitive salary and equity in a high growth start‑up
401(k) program
Flexible work schedules and paid time off
Paid parental leave
Form Health’s commitment to building a diverse, equitable, and inclusive work environment Form Health is committed to creating a culture and environment that celebrates diversity and inclusion, while fostering safety and belonging. This extends from our remote patient care to our corporate offices and everywhere in between. We are looking for team members who want to help us further our Diversity, Equity, and Inclusion (DEI) efforts and who share our attitudes for creating an inclusive, safe, and positive work environment.
$75,000 - $90,000 USD
As set forth in Form Health’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn’s Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
Public burden statement: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Founded in 2019, Form Health is a venture-backed innovative startup with an experienced clinical and leadership team. Our mission is to empower patients and be leaders in Obesity Medicine driving impact at a national scale. We are deeply invested in our core value to put patients first, and also deeply committed to creating a culture where every employee is valued and we learn and improve together.
About the Role We are looking for a Member Marketing Specialist who will be responsible for supporting the execution of member engagement, onboarding, and retention marketing programs that drive meaningful patient outcomes. This will be a full‑time opportunity, reporting to the Senior Manager, Member Marketing, while working closely with Client Success, Product, Clinical, and Operations teams. Ideally, this individual will be based in Boston and work from our office Tuesday‑Thursday, but we are open to considering remote candidates.
What You Will Do
Assist in planning and executing engagement initiatives across all clients, ensuring timely and effective communication
Develop and organize marketing materials for new client onboarding, including communication plans, presentations, and program launch assets
Plan, schedule, and coordinate client‑facing webinars; manage logistics, promotion, and post‑event follow‑up. Assist in creating each presentation, ensuring client details and Form Health branding are accurate
Build and maintain client‑specific landing pages to support program enrollment
Work closely with our clinical experts to support the development of quarterly flyers, topical webinars, and educational materials
Organize, prioritize, and track multiple ongoing client communication projects; ensure timelines and deliverables are met
Partner with Client Success, Product, Engineering, and Clinical teams to ensure alignment and smooth execution of marketing initiatives
Join client discussions as needed and speak confidently about our program, resources, and engagement approach
Build and manage multi‑channel campaigns (email, SMS, push notifications, direct mail), including campaign setup, segmentation, and deployment
Analyze campaign performance metrics and share actionable insights to continuously improve open rates, click‑through rates, conversion, and engagement outcomes
Track and report on key member engagement KPIs, contributing to measurement frameworks that demonstrate the impact of marketing on patient activation and retention
Ensure all patient communications adhere to HIPAA and healthcare compliance guidelines
About You
3+ years of marketing experience, preferably in healthcare or health‑tech
Strong proficiency with Google Workspace (Docs, Slides, Sheets, Drive)
Ability to articulate program components and communicate recommendations clearly during client meetings
Exceptional organizational and project management skills, with a proven ability to handle multiple deadlines
A creative eye – comfortable editing copy, shaping layouts, or enhancing visual assets
Familiarity with or willingness to learn new platforms and tools to streamline workflow (e.g., webinar platforms, CMS tools, design software)
Strong interpersonal skills and comfort working in a cross‑functional environment, paired with the ability to work independently and figure things out
A proactive, resourceful, and solutions‑oriented approach to daily tasks
Data‑driven mindset with the ability to analyze campaign performance, identify trends, and translate insights into optimized strategies
Strong written communication skills with the ability to adapt messaging for different audiences and channels
Commitment to putting the patient/member experience at the center of all marketing decisions
Familiarity with healthcare regulations and patient privacy (HIPAA) preferred
Bachelor’s degree in Marketing, Communications, or related field preferred
More about Form Health’s benefits
Competitive salary and equity in a high growth start‑up
401(k) program
Flexible work schedules and paid time off
Paid parental leave
Form Health’s commitment to building a diverse, equitable, and inclusive work environment Form Health is committed to creating a culture and environment that celebrates diversity and inclusion, while fostering safety and belonging. This extends from our remote patient care to our corporate offices and everywhere in between. We are looking for team members who want to help us further our Diversity, Equity, and Inclusion (DEI) efforts and who share our attitudes for creating an inclusive, safe, and positive work environment.
$75,000 - $90,000 USD
As set forth in Form Health’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn’s Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
Public burden statement: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr