Associate Brand Manager
Jackson Family Wines, Santa Rosa, CA, United States
SUMMARY
Jackson Family Wines is hiring an Associate Brand Manager. This position works with theluxury wine and emerging spirits portfolioof Jackson Family Wines. The Associate Brand Manager partners with the Brand Manager to develop and executethe businessand marketing strategies for a collection of brands within the division, supporting the continued growth of both wine and spirits.
ESSENTIAL RESPONSIBILITIES
Partner with Brand Manager on long-term and annual business and marketing plans across wine and spirits brands
Research and provide brand, category, and market data as needed to support brand strategy and decision making
Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings, and direct-to-consumer marketing
Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and trackexecution, coordinating with relevant departments, agencies, and vendors
Prepare reports to update stakeholders on monthly business results and brand performance
Support new product launches across both wine and spirits
Partner with Salesteamto develop effective trade tools that drive distribution and velocity across multiple channels
Manage components of the P&L: marketing budget, sales forecast, and COGS
REQUIREMENTS
Bachelor’s Degree or relevant experience in business, marketing, or finance
Minimum of 4 years of relevant work experience in a marketing-related position
Strong foundational knowledge of wine and spirits, with interest in developing deeper expertise in the spirits category
Proficiency in common programs such as Excel, PowerPoint, and Word
Basic understanding of pricing strategies across multiple markets and channels
WAGE TRANSPARENCY The annual salary for this role ranges from $90,000.00 - $100,000.00. Compensation will be determined by candidate experience, skills, and location.
BENEFITS
Health Benefits – Medical, Dental, Vision, Disability & Life insurance
401k with employer match
Generous time off including vacation, holidays, and paid health time
Paid volunteer time
Learning & Development opportunities
Modern Health virtual mental health & coaching visits
Wine discounts!
Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.
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ESSENTIAL RESPONSIBILITIES
Partner with Brand Manager on long-term and annual business and marketing plans across wine and spirits brands
Research and provide brand, category, and market data as needed to support brand strategy and decision making
Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings, and direct-to-consumer marketing
Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and trackexecution, coordinating with relevant departments, agencies, and vendors
Prepare reports to update stakeholders on monthly business results and brand performance
Support new product launches across both wine and spirits
Partner with Salesteamto develop effective trade tools that drive distribution and velocity across multiple channels
Manage components of the P&L: marketing budget, sales forecast, and COGS
REQUIREMENTS
Bachelor’s Degree or relevant experience in business, marketing, or finance
Minimum of 4 years of relevant work experience in a marketing-related position
Strong foundational knowledge of wine and spirits, with interest in developing deeper expertise in the spirits category
Proficiency in common programs such as Excel, PowerPoint, and Word
Basic understanding of pricing strategies across multiple markets and channels
WAGE TRANSPARENCY The annual salary for this role ranges from $90,000.00 - $100,000.00. Compensation will be determined by candidate experience, skills, and location.
BENEFITS
Health Benefits – Medical, Dental, Vision, Disability & Life insurance
401k with employer match
Generous time off including vacation, holidays, and paid health time
Paid volunteer time
Learning & Development opportunities
Modern Health virtual mental health & coaching visits
Wine discounts!
Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.
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