Marketing Coordinator
Rabren General Contractors, Auburn, AL, United States
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The Marketing Coordinator will collaborate closely with executive leadership to position the company for new opportunities and oversee all marketing channels and materials. This position will lead internal and external marketing and brand strategy, including the production of proposals and presentations, business and social media strategy, website design, coordination of business development information/materials, and local/industry communication and engagement efforts.
Major Responsibilities/Duties/Functions/Tasks
Develop, refine, implement, and execute the company’s marketing and brand strategy aligned with business goals
Oversee brand consistency across all marketing channels and materials
Be responsible for ensuring the level of quality and accuracy for all marketing deliverables and upholding the standards set forth in the Rabren brand guidelines
Oversee efforts with executive leadership to support marketing strategy, including client meetings, tradeshows, and special events
Lead corporate initiative(s) by helping create, roll out, and maintain new marketing processes
Remain up to date on trends within the industry by researching the construction industry, continually studying related publications, announcements, and events to provide recommendations
Elevate and manage the Travis L. Rabren (TLR) Foundation’s reputation and brand, coordinating with the TLR Foundation board and Rabren team members
Lead the development of RFP/RFQ proposals, qualifications packages, and pursuit presentations
Maintain project and employee profiles and project photography
Assist executive leadership in identifying target markets, clients, and growth opportunities through Dynamics
Create and develop visuals that support pursuit strategy, business development initiatives, and other departments' requests
Provide market insights, competitive analysis, and strategic positioning
Digital Marketing & Communications
Oversee the company website, SEO strategy, and digital presence
Manage all social media channels, highlighting projects and company culture
Lead content marketing efforts, including project highlights, press releases, and newsletters
Industry Presence, PR & Company Events
Coordinate company events, industry conferences, trade associations, and networking events
Manage award submissions, press releases, and media relations
Build relationships with industry organizations (AGC, ABC, SubAla) and local community partners (Auburn/Opelika Chambers)
Marketing Analytics & Performance
Track and analyze historical data, marketing metrics, proposal and bid win rates, and lead generation performance through DynamicsProvide regular reporting and insights to executive leadership
Manage the marketing budget
Bachelor’s degree in Marketing, Communications, Business, or related field
2-5 years of marketing experience
Experience managing proposal marketing and business development support
Experience with CRM systems, marketing automation, and analytics tools
Experience in website creation, design, and editing
Exceptional writing, storytelling, and presentation skills
Ability to manage multiple deadlines and collaborate with other departments
Experience with design platforms (Adobe Creative Suite, Prezi, Canva, etc.)
Excellent computer skills, organizational skills, ability to analyze information, attention to detail, time management skills
Continually drives for results, strives for improvement, creates trust with character and action, teams up successfully, solves complex problems, and builds up others.
Preferences
Experience in commercial general contracting or real estate
Familiarity with A/E/C industry marketing practices
Understanding of construction project delivery methods (Design-Build, CMAR, GMP, Hard Bid)
Experience leading rebranding or brand growth initiatives
Knowledge of project pursuit strategy and capital planning
Valid Driver's License
Supervisory Responsibility
This position has supervisory responsibility for Marketing Interns from time to time.
Ensure RGC policies and processes are followed in supervisory activities.
Work with direct reports to establish goals and development plans for each year; monitor and supervise the progress to enhance their professional development and contribution to RGC.
While performing the duties of this job, the employee regularly works in an office setting.
Physical Demands Able to deal with the physical activities associated with an office environment (hear and talk, handle, feel or operate objects, tools, or controls, reach with hands)
Position Type/Expected Hours of Work This is a full-time position. Standard days and hours of work are Monday through Friday, 8:00 a.m. through 5 p.m. Occasional evening work may be required as job duties demand.
Travel Travel to other RGC offices and job sites is required.
This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
RGC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, age, disability, protected veteran status, marital status, pregnancy, or any other reason prohibited by law.
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Current job opportunities are posted here as they become available.
Subscribe to our RSS feeds to receive instant updates as new positions become available.
The Marketing Coordinator will collaborate closely with executive leadership to position the company for new opportunities and oversee all marketing channels and materials. This position will lead internal and external marketing and brand strategy, including the production of proposals and presentations, business and social media strategy, website design, coordination of business development information/materials, and local/industry communication and engagement efforts.
Major Responsibilities/Duties/Functions/Tasks
Develop, refine, implement, and execute the company’s marketing and brand strategy aligned with business goals
Oversee brand consistency across all marketing channels and materials
Be responsible for ensuring the level of quality and accuracy for all marketing deliverables and upholding the standards set forth in the Rabren brand guidelines
Oversee efforts with executive leadership to support marketing strategy, including client meetings, tradeshows, and special events
Lead corporate initiative(s) by helping create, roll out, and maintain new marketing processes
Remain up to date on trends within the industry by researching the construction industry, continually studying related publications, announcements, and events to provide recommendations
Elevate and manage the Travis L. Rabren (TLR) Foundation’s reputation and brand, coordinating with the TLR Foundation board and Rabren team members
Lead the development of RFP/RFQ proposals, qualifications packages, and pursuit presentations
Maintain project and employee profiles and project photography
Assist executive leadership in identifying target markets, clients, and growth opportunities through Dynamics
Create and develop visuals that support pursuit strategy, business development initiatives, and other departments' requests
Provide market insights, competitive analysis, and strategic positioning
Digital Marketing & Communications
Oversee the company website, SEO strategy, and digital presence
Manage all social media channels, highlighting projects and company culture
Lead content marketing efforts, including project highlights, press releases, and newsletters
Industry Presence, PR & Company Events
Coordinate company events, industry conferences, trade associations, and networking events
Manage award submissions, press releases, and media relations
Build relationships with industry organizations (AGC, ABC, SubAla) and local community partners (Auburn/Opelika Chambers)
Marketing Analytics & Performance
Track and analyze historical data, marketing metrics, proposal and bid win rates, and lead generation performance through DynamicsProvide regular reporting and insights to executive leadership
Manage the marketing budget
Bachelor’s degree in Marketing, Communications, Business, or related field
2-5 years of marketing experience
Experience managing proposal marketing and business development support
Experience with CRM systems, marketing automation, and analytics tools
Experience in website creation, design, and editing
Exceptional writing, storytelling, and presentation skills
Ability to manage multiple deadlines and collaborate with other departments
Experience with design platforms (Adobe Creative Suite, Prezi, Canva, etc.)
Excellent computer skills, organizational skills, ability to analyze information, attention to detail, time management skills
Continually drives for results, strives for improvement, creates trust with character and action, teams up successfully, solves complex problems, and builds up others.
Preferences
Experience in commercial general contracting or real estate
Familiarity with A/E/C industry marketing practices
Understanding of construction project delivery methods (Design-Build, CMAR, GMP, Hard Bid)
Experience leading rebranding or brand growth initiatives
Knowledge of project pursuit strategy and capital planning
Valid Driver's License
Supervisory Responsibility
This position has supervisory responsibility for Marketing Interns from time to time.
Ensure RGC policies and processes are followed in supervisory activities.
Work with direct reports to establish goals and development plans for each year; monitor and supervise the progress to enhance their professional development and contribution to RGC.
While performing the duties of this job, the employee regularly works in an office setting.
Physical Demands Able to deal with the physical activities associated with an office environment (hear and talk, handle, feel or operate objects, tools, or controls, reach with hands)
Position Type/Expected Hours of Work This is a full-time position. Standard days and hours of work are Monday through Friday, 8:00 a.m. through 5 p.m. Occasional evening work may be required as job duties demand.
Travel Travel to other RGC offices and job sites is required.
This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
RGC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, age, disability, protected veteran status, marital status, pregnancy, or any other reason prohibited by law.
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