Field Marketing Manager
Cypress HCM, Frisco, TX, United States
We are seeking a dynamic, multi-disciplinary Regional Marketing Manager to support our US Medium Enterprise Business. This role is a unique blend of field marketing and technical execution, requiring a candidate to support both regional marketing plan delivery, as well as provide critical operational support for the team.
The ideal candidate has 3-4 years of experience and thrives in a high-growth B2B environment. In the role, you will collaborate with internal stakeholders across Sales, Marketing, Solution Consulting, Corporate Sales Development, and Partner Alliances teams. Your work will play a pivotal role in the execution of our marketing strategy that will generate qualified leads, pipeline, expand our customer community, and position Workday as a leader in the market.
Key Responsibilities
Field Marketing & Sales Alignment Sales Partnership: Act as a primary marketing point of contact for our US Commercial ME sales teams, aligning regional tactics with specific pipeline gaps. Integrated Campaigns: Implement and optimize high-touch activations (i.e. regional conferences and events, webinars, national programs) designed to move the pipeline for the business End-to-End Management: Own the lifecycle of a program from initial concept and vendor sourcing to onsite execution and sales follow-up. Budget & ROI: Manage regional activation budget, PO process, and associated vendor relationships, leveraging data and reporting to measure campaign performance and impact Marketing Operations & Technical Execution Program Building: Hands-on execution within Marketo to build emails, landing pages, and registration forms for regional events. Project Management: Utilize Workfront to manage creative requests, timelines, and cross-functional workflows, ensuring all stakeholders meet deadlines. Required Qualifications
Experience: Bachelor’s degree and 3-4 years of relevant B2B marketing experience (Field Marketing, Demand Generation, Marketing Operations) Tool Stack Mastery: Marketing Automation: Proficiency in Marketo (program builds, smart lists, and assets). Project Management: Proficiency in Workfront, Smartsheet, or similar enterprise-grade PM tools. CRM: Solid experience with Salesforce (reporting) Analytical Skills: Ability to use data to drive decision-making; experience with Tableau or Sigma a plus Communication: Exceptional interpersonal skills with the ability to present marketing results to sales and marketing stakeholders. Preferred Qualifications
Agility: A self-starter who can navigate the ambiguity of a fast-paced "hybrid" role. Creativity: Experience working with agencies to develop "out of the box" event concepts that stand out in the US mid-market. Organization: Proven track record of managing at least 3–5 simultaneous marketing programs without losing sight of the details.
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Field Marketing & Sales Alignment Sales Partnership: Act as a primary marketing point of contact for our US Commercial ME sales teams, aligning regional tactics with specific pipeline gaps. Integrated Campaigns: Implement and optimize high-touch activations (i.e. regional conferences and events, webinars, national programs) designed to move the pipeline for the business End-to-End Management: Own the lifecycle of a program from initial concept and vendor sourcing to onsite execution and sales follow-up. Budget & ROI: Manage regional activation budget, PO process, and associated vendor relationships, leveraging data and reporting to measure campaign performance and impact Marketing Operations & Technical Execution Program Building: Hands-on execution within Marketo to build emails, landing pages, and registration forms for regional events. Project Management: Utilize Workfront to manage creative requests, timelines, and cross-functional workflows, ensuring all stakeholders meet deadlines. Required Qualifications
Experience: Bachelor’s degree and 3-4 years of relevant B2B marketing experience (Field Marketing, Demand Generation, Marketing Operations) Tool Stack Mastery: Marketing Automation: Proficiency in Marketo (program builds, smart lists, and assets). Project Management: Proficiency in Workfront, Smartsheet, or similar enterprise-grade PM tools. CRM: Solid experience with Salesforce (reporting) Analytical Skills: Ability to use data to drive decision-making; experience with Tableau or Sigma a plus Communication: Exceptional interpersonal skills with the ability to present marketing results to sales and marketing stakeholders. Preferred Qualifications
Agility: A self-starter who can navigate the ambiguity of a fast-paced "hybrid" role. Creativity: Experience working with agencies to develop "out of the box" event concepts that stand out in the US mid-market. Organization: Proven track record of managing at least 3–5 simultaneous marketing programs without losing sight of the details.
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