Marketing - Content Specialist - Full Time
Erlanger, Chattanooga, TN, United States
Job Summary
Erlanger's internal marketing team functions as a marketing firm integrated within a major healthcare system. The team delivers strategic, brand‑aligned campaigns that support enterprise goals across service line growth, public health outreach, internal communications, and Foundation initiatives. The Content Specialist plays a central role in developing compelling written content and managing the messaging strategy across platforms and departments.
Role Overview Reporting to the Content Strategist and working closely with the Creative, Marketing, Community Relations, and Digital teams, the Content Specialist is a key writer and editorial strategist. The role ensures that content is strategically aligned with hospital priorities and can be created and maintained across all communications and marketing channels. This position requires organization, self‑motivation, energy, and proactivity, and is critical to the future of the Communications team.
Responsibilities
Develop written content for Erlanger’s marketing campaigns, service lines, internal communications, and external‑facing materials
Ensure brand voice is clear, consistent, and aligned with strategic goals
Write headlines for campaigns, script video content, create speeches for executives, and manage copy for foundation fundraising events
Build relationships with key stakeholders to capture their voice and messaging for internal and external audiences
Bridge strategy and execution by contributing directly to campaign creative and overseeing the content production process from ideation to deployment
Qualifications
Bachelor’s degree in marketing, communications, digital media, or a related field, or equivalent work experience
3–5 years of experience in writing, content strategy, or editorial leadership, preferably in healthcare, nonprofit, or agency environments
Familiarity with content management systems (CMS), email marketing platforms, and intranet tools
Basic understanding of HTML/CSS and SEO principles (preferred)
Experience in healthcare or nonprofit communications (plus)
Position Details Location: Erlanger Baroness Hospital, Chattanooga, TN Position type: Full Time Standard hours: Regular
Contact Information Marketing – Content Specialist
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Role Overview Reporting to the Content Strategist and working closely with the Creative, Marketing, Community Relations, and Digital teams, the Content Specialist is a key writer and editorial strategist. The role ensures that content is strategically aligned with hospital priorities and can be created and maintained across all communications and marketing channels. This position requires organization, self‑motivation, energy, and proactivity, and is critical to the future of the Communications team.
Responsibilities
Develop written content for Erlanger’s marketing campaigns, service lines, internal communications, and external‑facing materials
Ensure brand voice is clear, consistent, and aligned with strategic goals
Write headlines for campaigns, script video content, create speeches for executives, and manage copy for foundation fundraising events
Build relationships with key stakeholders to capture their voice and messaging for internal and external audiences
Bridge strategy and execution by contributing directly to campaign creative and overseeing the content production process from ideation to deployment
Qualifications
Bachelor’s degree in marketing, communications, digital media, or a related field, or equivalent work experience
3–5 years of experience in writing, content strategy, or editorial leadership, preferably in healthcare, nonprofit, or agency environments
Familiarity with content management systems (CMS), email marketing platforms, and intranet tools
Basic understanding of HTML/CSS and SEO principles (preferred)
Experience in healthcare or nonprofit communications (plus)
Position Details Location: Erlanger Baroness Hospital, Chattanooga, TN Position type: Full Time Standard hours: Regular
Contact Information Marketing – Content Specialist
#J-18808-Ljbffr