Brand Media Planner
Collective Measures | Media & Analytics, Minneapolis, MN, United States
Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process -- from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands‑on‑keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways.
Responsibilities Planning and Strategy
Assist in client strategy communication regarding recommended display and traditional tactics, including specifics on targeting, investment levels, ad types and inventory
Responsible for day‑to‑day campaign management of various campaigns across different platforms
Draft insights for client‑facing reports, including data visualization and insights
Managed Service and Direct Buying (Digital & Traditional)
Research and meet with various display programmatic partners and direct publishers, learning their evolving capabilities and related industry trends
Have basic knowledge of the ad tech partners in the space
Coordinate and implement third‑party products and technology across the programmatic landscape
Lead IO creation and trafficking for digital buys
Programmatic
Own the building and optimization of programmatic campaigns using Collective Measures’ ad tech stack
Have a primary role in ideating and implementing optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)
Implement bidding best practices to improve campaign performance
Qualifications
2+ years of experience in media, including managing display campaigns, trading/buying in display‑focused platforms, or managing traditional channels
Experience using The Trade Desk, Amazon DSP, StackAdapt or other programmatic DSPs preferred, but not required
Experience using Doubleclick Campaign Manager preferred, but not required
High proficiency with Microsoft Excel—formulas, pivot tables, creating efficiencies
Strong knowledge and background in metrics and results‑driven optimization is vital
Strong written and verbal communication skills
Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Data‑driven, independent, and analytical approach to problem solving
The ability to work independently as well as with a team in a fast‑paced, goal‑oriented environment
Self‑starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility
Pay Transparency + Benefits The starting base salary range for this position is $54,000 to $62,000, in addition to discretionary bonuses.
Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year
Employee wellness stipend + home office stipend
Commuter stipend (for hybrid employees)
About Collective Measures Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee‑owned agency, we think like stakeholders because we are.
Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non‑merit factors.
Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.
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Responsibilities Planning and Strategy
Assist in client strategy communication regarding recommended display and traditional tactics, including specifics on targeting, investment levels, ad types and inventory
Responsible for day‑to‑day campaign management of various campaigns across different platforms
Draft insights for client‑facing reports, including data visualization and insights
Managed Service and Direct Buying (Digital & Traditional)
Research and meet with various display programmatic partners and direct publishers, learning their evolving capabilities and related industry trends
Have basic knowledge of the ad tech partners in the space
Coordinate and implement third‑party products and technology across the programmatic landscape
Lead IO creation and trafficking for digital buys
Programmatic
Own the building and optimization of programmatic campaigns using Collective Measures’ ad tech stack
Have a primary role in ideating and implementing optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)
Implement bidding best practices to improve campaign performance
Qualifications
2+ years of experience in media, including managing display campaigns, trading/buying in display‑focused platforms, or managing traditional channels
Experience using The Trade Desk, Amazon DSP, StackAdapt or other programmatic DSPs preferred, but not required
Experience using Doubleclick Campaign Manager preferred, but not required
High proficiency with Microsoft Excel—formulas, pivot tables, creating efficiencies
Strong knowledge and background in metrics and results‑driven optimization is vital
Strong written and verbal communication skills
Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Data‑driven, independent, and analytical approach to problem solving
The ability to work independently as well as with a team in a fast‑paced, goal‑oriented environment
Self‑starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility
Pay Transparency + Benefits The starting base salary range for this position is $54,000 to $62,000, in addition to discretionary bonuses.
Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year
Employee wellness stipend + home office stipend
Commuter stipend (for hybrid employees)
About Collective Measures Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee‑owned agency, we think like stakeholders because we are.
Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non‑merit factors.
Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.
#J-18808-Ljbffr