Marketing Automation Coordinator
Bio-Techne, Minneapolis, MN, United States
By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Pay Range:
$69,800.00 - $114,800.00
About the Role
We are looking for a detail-oriented Marketing Automation Coordinator to support our marketing automation efforts by ensuring work requests are clearly defined, technically sound, and delivered with a high level of quality. This role works closely with marketing requesters and the Marketing Automation execution team to translate business needs into clear requirements and to provide final QA approval on assets built in Marketo.
This is not a hands-on build role. Instead, the Marketing Automation Coordinator serves as a technical reviewer, intake partner, and quality gatekeeper, ensuring all Marketo assets meet requirements, standards, and best practices before launch.
What
You'll
Do
Intake & Requirements Clarification
Review incoming marketing requests to ensure requirements are complete,accurate, and actionable
Partner with requesters to clarifyobjectives, targeting, timing, and dependencies
Identifygaps, risks, or constraints early and work with stakeholders to resolve them
Approve or redirect requests before they enter the execution queue
Marketo QA & Approval
Perform detailed QA of assets built in Marketo, including emails and programs
Validate builds against documented requirements, templates, and operational standards
Review personalization, tokens, segmentation logic, and configuration accuracy
Own final QA sign-off and approval prior to launch
Provide clear, actionable feedback to builders when updates arerequired
Collaboration & Communication
Act as the primary liaison between marketing requesters and the MarketingAutomationexecutionteam
Translate business needs into clear operational direction
Communicate expectations, risks, and constraints related to Marketo capabilities
What You Bring
Required Qualifications
3+ years of experience in marketing operations, marketing automation, or email operations
Strong working knowledge of Marketo, including program structure, tokens, personalization, and segmentation concepts
Experience reviewing and QA-ingmarketing automation assets
Excellent attention to detail and strong organizational skills
Ability to communicate clearly with both technical and non-technical stakeholders
Preferred Qualifications
Experience working with formal intake or ticketing systems
Familiarity with email compliance and deliverability best practices
Experience supporting cross-functional marketing teams
Why Join Bio-Techne:
We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
We invest in our employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an E-Verify Employer in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.
Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.
Pay Range:
$69,800.00 - $114,800.00
About the Role
We are looking for a detail-oriented Marketing Automation Coordinator to support our marketing automation efforts by ensuring work requests are clearly defined, technically sound, and delivered with a high level of quality. This role works closely with marketing requesters and the Marketing Automation execution team to translate business needs into clear requirements and to provide final QA approval on assets built in Marketo.
This is not a hands-on build role. Instead, the Marketing Automation Coordinator serves as a technical reviewer, intake partner, and quality gatekeeper, ensuring all Marketo assets meet requirements, standards, and best practices before launch.
What
You'll
Do
Intake & Requirements Clarification
Review incoming marketing requests to ensure requirements are complete,accurate, and actionable
Partner with requesters to clarifyobjectives, targeting, timing, and dependencies
Identifygaps, risks, or constraints early and work with stakeholders to resolve them
Approve or redirect requests before they enter the execution queue
Marketo QA & Approval
Perform detailed QA of assets built in Marketo, including emails and programs
Validate builds against documented requirements, templates, and operational standards
Review personalization, tokens, segmentation logic, and configuration accuracy
Own final QA sign-off and approval prior to launch
Provide clear, actionable feedback to builders when updates arerequired
Collaboration & Communication
Act as the primary liaison between marketing requesters and the MarketingAutomationexecutionteam
Translate business needs into clear operational direction
Communicate expectations, risks, and constraints related to Marketo capabilities
What You Bring
Required Qualifications
3+ years of experience in marketing operations, marketing automation, or email operations
Strong working knowledge of Marketo, including program structure, tokens, personalization, and segmentation concepts
Experience reviewing and QA-ingmarketing automation assets
Excellent attention to detail and strong organizational skills
Ability to communicate clearly with both technical and non-technical stakeholders
Preferred Qualifications
Experience working with formal intake or ticketing systems
Familiarity with email compliance and deliverability best practices
Experience supporting cross-functional marketing teams
Why Join Bio-Techne:
We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
We invest in our employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an E-Verify Employer in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.
Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.