Social Media & Digital Engagement Coordinator
Leisure Hotels and Resorts, Baxter, MN, United States
Social Media & Digital Engagement Coordinator
(Strategy + Content + Reputation + Growth)
POSITION SUMMARY
The Social Media & Digital Engagement Coordinator leads the digital voice and online reputation
of Leisure Hotels & Resorts properties. This role is responsible for content strategy, platform growth,
engagement, influencer collaboration, and reputation management across all properties and outlets.
CORE RESPONSIBILITIES
SOCIAL MEDIA STRATEGY & GROWTH
• Develop and execute platform-specific strategies (Facebook, Instagram, TikTok, YouTube, LinkedIn).
• Own and manage the master social content calendar across properties.
• Identify growth opportunities (new platforms, trends, partnerships).
• Build and execute influencer and creator partnerships.
• Align content with revenue-driving initiatives (rooms, golf, weddings, F&B, events).
• Analyze performance metrics and provide monthly ROI reporting.
CONTENT CREATION & PUBLISHING
• Create and publish engaging captions, reels, short-form video, and static content.
• Manage Sprout Social, Meta Business Suite, and other publishing platforms.
• Promote dining specials, seasonal events, tournaments, and activations.
• Share and amplify user-generated content (hashtags, mentions, check-ins).
• Ensure content reflects brand voice, storytelling standards, and resort positioning.
REPUTATION & PROFILE MANAGEMENT
• Monitor and respond to reviews on: Google Business, TripAdvisor, Yelp, OpenTable, and OTA platforms
• Flag negative reviews to GMs and leadership.
• Create branded social graphics from positive reviews.
• Update and optimize property listings with photos, menus, and descriptions.
• Maintain accurate Google Business profiles and SEO-driven descriptions.
CAMPAIGN INTEGRATION
• Support resort-wide campaigns with coordinated social rollouts.
• Collaborate with graphic design to ensure visual consistency.
• Coordinate giveaways, contests, and community engagement campaigns.
• Support event marketing, local partnerships, and sponsorship promotion.
CROSS-PROPERTY COORDINATION
• Centralize content submissions from individual properties.
• Maintain documentation of voice/tone guidelines.
• Train property-level teams on capturing usable social content.
• Ensure consistent messaging across all resort locations.
GROWTH & INNOVATION
• Identify missed digital revenue opportunities.
• Explore social amplification strategies.
• Track hospitality and F&B trends.
• Recommend new digital tools and automation systems.
Requirements
Employee Benefits Overview
We are proud to offer a comprehensive benefits package designed to support your well-being and preparing for your future. Here's a general description of the key benefits available to our employees:
401(k) with Employer Match: Eligible employees (21 years and older) can participate in our 401(k) plan, starting after 90 days of employment. We offer an employer match to help you save for retirement.
Health Insurance: Full-time employees are eligible for health insurance benefits. Part-time employees may qualify after one year of service, provided they are averaging at least 30 hours per week.
Paid Time Off (PTO): We believe in work-life balance. That's why we offer Paid Time Off starting from your first day of employment, allowing you to take the time you need for rest, self-care, and personal commitments.
Employer-Paid Life Insurance: We provide life insurance coverage up to $10,000, depending on your employee class, at no cost to you.
Voluntary Life Insurance- Full time employees can opt to participate in additional Life Insurance.
Voluntary STD / LTD - Full Time employees can opt in to participate in Long Term Disability, or short term disability.
We are committed to fostering a supportive and rewarding environment for all our employees, and these benefits are just one way we show our appreciation for your hard work and dedication.
Salary Description
$20.00-$26.00
(Strategy + Content + Reputation + Growth)
POSITION SUMMARY
The Social Media & Digital Engagement Coordinator leads the digital voice and online reputation
of Leisure Hotels & Resorts properties. This role is responsible for content strategy, platform growth,
engagement, influencer collaboration, and reputation management across all properties and outlets.
CORE RESPONSIBILITIES
SOCIAL MEDIA STRATEGY & GROWTH
• Develop and execute platform-specific strategies (Facebook, Instagram, TikTok, YouTube, LinkedIn).
• Own and manage the master social content calendar across properties.
• Identify growth opportunities (new platforms, trends, partnerships).
• Build and execute influencer and creator partnerships.
• Align content with revenue-driving initiatives (rooms, golf, weddings, F&B, events).
• Analyze performance metrics and provide monthly ROI reporting.
CONTENT CREATION & PUBLISHING
• Create and publish engaging captions, reels, short-form video, and static content.
• Manage Sprout Social, Meta Business Suite, and other publishing platforms.
• Promote dining specials, seasonal events, tournaments, and activations.
• Share and amplify user-generated content (hashtags, mentions, check-ins).
• Ensure content reflects brand voice, storytelling standards, and resort positioning.
REPUTATION & PROFILE MANAGEMENT
• Monitor and respond to reviews on: Google Business, TripAdvisor, Yelp, OpenTable, and OTA platforms
• Flag negative reviews to GMs and leadership.
• Create branded social graphics from positive reviews.
• Update and optimize property listings with photos, menus, and descriptions.
• Maintain accurate Google Business profiles and SEO-driven descriptions.
CAMPAIGN INTEGRATION
• Support resort-wide campaigns with coordinated social rollouts.
• Collaborate with graphic design to ensure visual consistency.
• Coordinate giveaways, contests, and community engagement campaigns.
• Support event marketing, local partnerships, and sponsorship promotion.
CROSS-PROPERTY COORDINATION
• Centralize content submissions from individual properties.
• Maintain documentation of voice/tone guidelines.
• Train property-level teams on capturing usable social content.
• Ensure consistent messaging across all resort locations.
GROWTH & INNOVATION
• Identify missed digital revenue opportunities.
• Explore social amplification strategies.
• Track hospitality and F&B trends.
• Recommend new digital tools and automation systems.
Requirements
Employee Benefits Overview
We are proud to offer a comprehensive benefits package designed to support your well-being and preparing for your future. Here's a general description of the key benefits available to our employees:
401(k) with Employer Match: Eligible employees (21 years and older) can participate in our 401(k) plan, starting after 90 days of employment. We offer an employer match to help you save for retirement.
Health Insurance: Full-time employees are eligible for health insurance benefits. Part-time employees may qualify after one year of service, provided they are averaging at least 30 hours per week.
Paid Time Off (PTO): We believe in work-life balance. That's why we offer Paid Time Off starting from your first day of employment, allowing you to take the time you need for rest, self-care, and personal commitments.
Employer-Paid Life Insurance: We provide life insurance coverage up to $10,000, depending on your employee class, at no cost to you.
Voluntary Life Insurance- Full time employees can opt to participate in additional Life Insurance.
Voluntary STD / LTD - Full Time employees can opt in to participate in Long Term Disability, or short term disability.
We are committed to fostering a supportive and rewarding environment for all our employees, and these benefits are just one way we show our appreciation for your hard work and dedication.
Salary Description
$20.00-$26.00