West Coast Region Manager
National Beverage Corp, La Mirada, CA, United States
Posted Friday, March 20, 2026 at 4:00 AM
JOB OVERVIEW
The West Coast Region Manager leads sales, operations, and business development across Pacific states, focusing on driving revenue, team leadership, and regional strategy. Key duties include managing performance KPIs, mentoring staff, ensuring client satisfaction, and executing corporate strategy, usually requiring 5+ years of multi-site leadership. ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Leadership: Develop and execute regional plans to meet financial and strategic objectives. Team Management: Recruit, train, and mentor managers and staff; conduct regular performance reviews and provide coaching. Operational Oversight: Manage regional P&L, budgeting, and forecasting. Ensure all branches comply with safety regulations and business laws. Sales & Growth: Implement regional sales activities and marketing strategies to increase revenue and market share. Stakeholder Relations: Build and maintain relationships with key clients, partners, and vendors within the region. Performance Monitoring: Analyze regional KPIs and market trends to identify opportunities and mitigate risks. LANGUAGE SKILLS
Ability to read, analyze, and interpret common information, reports, and other documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or company representatives. Ability to effectively present information to management. PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to walk, stand for long periods of time, sit, and talk or hear. The employee frequently is required to use hands and fingers, to handle or feel, sit for long periods of time, stand frequently, bend, squat, reach, and turn to access files and office equipment. Must be able to lift up to 50 pounds. May be required to push or pull with a dolly or pallet jack up to 500 lbs. WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Field positions will be exposed to various unfamiliar conditions where Personal Protective Equipment (PPE) must be worn, and which may include, but are not limited to: manufacturing and warehouse plants, and other venues as directed by a team member. The noise level in the work environment is usually moderate, but increases significantly in warehouse and manufacturing plants. MINIMUM QUALIFICATIONS
Bachelor Degree in Business or appropriate equivalent from an accredited university. At least 10 years of retail sales experience in the nonalcoholic beverage industry (DSD) Distributor, wholesaler and Natural Channel experience Proven creative, aggressive sales management experience Knowledge of professional selling techniques and use of CRM software strongly preferred Excellent oral and written communications skills (including public speaking) in English. Strong interpersonal, sales presentation and merchandising skills Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook) Results driven, self-motivated Must be well organized and detail oriented. Pass the background, drug test and physical exam Ability and willingness to work a flexible Full Time schedule that may include weekends and holidays. Must be able to travel to various locations in organizational service areas, as required by duties. Shasta Beverages, Inc. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans, or sexual orientation.
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The West Coast Region Manager leads sales, operations, and business development across Pacific states, focusing on driving revenue, team leadership, and regional strategy. Key duties include managing performance KPIs, mentoring staff, ensuring client satisfaction, and executing corporate strategy, usually requiring 5+ years of multi-site leadership. ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Leadership: Develop and execute regional plans to meet financial and strategic objectives. Team Management: Recruit, train, and mentor managers and staff; conduct regular performance reviews and provide coaching. Operational Oversight: Manage regional P&L, budgeting, and forecasting. Ensure all branches comply with safety regulations and business laws. Sales & Growth: Implement regional sales activities and marketing strategies to increase revenue and market share. Stakeholder Relations: Build and maintain relationships with key clients, partners, and vendors within the region. Performance Monitoring: Analyze regional KPIs and market trends to identify opportunities and mitigate risks. LANGUAGE SKILLS
Ability to read, analyze, and interpret common information, reports, and other documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or company representatives. Ability to effectively present information to management. PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to walk, stand for long periods of time, sit, and talk or hear. The employee frequently is required to use hands and fingers, to handle or feel, sit for long periods of time, stand frequently, bend, squat, reach, and turn to access files and office equipment. Must be able to lift up to 50 pounds. May be required to push or pull with a dolly or pallet jack up to 500 lbs. WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Field positions will be exposed to various unfamiliar conditions where Personal Protective Equipment (PPE) must be worn, and which may include, but are not limited to: manufacturing and warehouse plants, and other venues as directed by a team member. The noise level in the work environment is usually moderate, but increases significantly in warehouse and manufacturing plants. MINIMUM QUALIFICATIONS
Bachelor Degree in Business or appropriate equivalent from an accredited university. At least 10 years of retail sales experience in the nonalcoholic beverage industry (DSD) Distributor, wholesaler and Natural Channel experience Proven creative, aggressive sales management experience Knowledge of professional selling techniques and use of CRM software strongly preferred Excellent oral and written communications skills (including public speaking) in English. Strong interpersonal, sales presentation and merchandising skills Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook) Results driven, self-motivated Must be well organized and detail oriented. Pass the background, drug test and physical exam Ability and willingness to work a flexible Full Time schedule that may include weekends and holidays. Must be able to travel to various locations in organizational service areas, as required by duties. Shasta Beverages, Inc. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans, or sexual orientation.
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