Lecturer (f/m/x) – Advanced Digital Marketing
CODE Education GmbH, New Bremen, OH, United States
About the Role
CODE is seeking an experienced industry practitioner in Digital Marketing to teach the Advanced Digital Marketing module during the Fall Term 2026. The course is designed for senior professionals who can bring real-world expertise and practice-oriented learning to our graduate students. Teaching will take place in person in Berlin from September to December 2026.
Course Description The module explores the evolution of digital marketing strategies in the context of technological change and customer-centric innovation. Students will learn to analyze markets, design effective digital marketing strategies, and apply emerging technologies in marketing.
Course Focus Areas
Digital Marketing Strategy
Strategic positioning and differentiation in digital markets
Omnichannel marketing strategies and customer journey design
Performance marketing and ROI-driven decision making
Data-driven marketing strategy and growth frameworks
Aligning marketing with product and technology strategy
Applied Technology in Marketing
Generative AI in marketing strategy and campaign development
AI-supported marketing analytics and decision-making
Marketing automation and digital marketing tool ecosystems
Experimentation and optimization in digital marketing
Integrating AI into modern marketing workflows
Students are expected to understand how new technologies can support the design and optimization of marketing strategies and business initiatives.
Teaching Format
Interactive lectures
Hands-on workshops
Case-based discussions
Group work and applied exercises
Students will engage with practical digital marketing challenges and apply strategic frameworks and technological tools to real-world scenarios.
Key Responsibilities
Teach graduate-level sessions in Advanced Digital Marketing
Deliver practice-oriented lectures and hands-on workshops
Introduce students to strategic frameworks and real-world digital marketing cases
Supervise student work in applied assignments and case-based learning
Design and conduct assessments (e.g., practical or oral examinations)
Support students in connecting marketing strategy with technological innovation
Requirements
Extensive professional experience in digital marketing, growth, or marketing strategy
Demonstrated expertise in one or more of the following:
Digital marketing strategy
Performance marketing
Marketing analytics
AI-supported marketing systems
Growth and go-to-market strategy
Experience with technology-driven products, startups, or innovation environments
Excellent communication and facilitation skills
Fluency in English
Experience with AI tools in marketing practice
Preferred:
Previous teaching, lecturing, or mentoring experience; industry thought leadership (publications, talks, professional recognition)
Additional Requirements
Having a German bank account to be able to get paid.
The right to work and primary residence in Germany.
Teaching Commitment
Contract Type: Freelance
Format: Regular lecture units (LU)
Program: M.Sc. Technology & Management
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Course Description The module explores the evolution of digital marketing strategies in the context of technological change and customer-centric innovation. Students will learn to analyze markets, design effective digital marketing strategies, and apply emerging technologies in marketing.
Course Focus Areas
Digital Marketing Strategy
Strategic positioning and differentiation in digital markets
Omnichannel marketing strategies and customer journey design
Performance marketing and ROI-driven decision making
Data-driven marketing strategy and growth frameworks
Aligning marketing with product and technology strategy
Applied Technology in Marketing
Generative AI in marketing strategy and campaign development
AI-supported marketing analytics and decision-making
Marketing automation and digital marketing tool ecosystems
Experimentation and optimization in digital marketing
Integrating AI into modern marketing workflows
Students are expected to understand how new technologies can support the design and optimization of marketing strategies and business initiatives.
Teaching Format
Interactive lectures
Hands-on workshops
Case-based discussions
Group work and applied exercises
Students will engage with practical digital marketing challenges and apply strategic frameworks and technological tools to real-world scenarios.
Key Responsibilities
Teach graduate-level sessions in Advanced Digital Marketing
Deliver practice-oriented lectures and hands-on workshops
Introduce students to strategic frameworks and real-world digital marketing cases
Supervise student work in applied assignments and case-based learning
Design and conduct assessments (e.g., practical or oral examinations)
Support students in connecting marketing strategy with technological innovation
Requirements
Extensive professional experience in digital marketing, growth, or marketing strategy
Demonstrated expertise in one or more of the following:
Digital marketing strategy
Performance marketing
Marketing analytics
AI-supported marketing systems
Growth and go-to-market strategy
Experience with technology-driven products, startups, or innovation environments
Excellent communication and facilitation skills
Fluency in English
Experience with AI tools in marketing practice
Preferred:
Previous teaching, lecturing, or mentoring experience; industry thought leadership (publications, talks, professional recognition)
Additional Requirements
Having a German bank account to be able to get paid.
The right to work and primary residence in Germany.
Teaching Commitment
Contract Type: Freelance
Format: Regular lecture units (LU)
Program: M.Sc. Technology & Management
#J-18808-Ljbffr