Email Marketing Manager
UWorld, LLC, Irving, TX, United States
UWorld seeks an Email Marketing Manager to develop, execute, and measure email marketing campaigns. Primary responsibilities are demand generation, growth marketing and campaign operations. The email marketing manager is also responsible for regularly measuring and reporting traditional marketing and campaign analytics.
Responsibilities
Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Plan, execute, and measure experiments and conversion tests
Maintain a strong online company presence through digital channels
Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
Ensure brand consistency
Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Minimum Education Required Bachelor’s in marketing, digital marketing, communications, business, or a relevant field.
Required Skills
Strong analytical skills and data-driven thinking
Ability to interact, communicate, and present ideas in a collaborative environment
Solid organizational, planning, and self-motivation skills
Excellent verbal and written communication skills
Ability to multitask and perform under tight deadlines
Minimum Experience Required
3-5 years’ digital marketing and/or agency experience
Strong experience with marketing and sales CRMs (preferably Pardot/Marketo and Salesforce)
Extensive experience with effective digital marketing copy and behavioral triggers
Demonstrable experience generating high-performing demand gen campaigns
Knowledge of demand gen best practices and benchmarking
Demonstrable experience of moving prospects through all stages of the marketing funnel
Compensation and Benefits
Competitive compensation (contingent on experience)
Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
A generous paid holiday schedule that includes the entire week of Christmas
Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
Annual professional and career development opportunities available
Social Committee that offers an inclusive environment to get to know coworkers in a fun way
Daily on-site group fitness classes
"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."
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Responsibilities
Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Plan, execute, and measure experiments and conversion tests
Maintain a strong online company presence through digital channels
Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
Ensure brand consistency
Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Minimum Education Required Bachelor’s in marketing, digital marketing, communications, business, or a relevant field.
Required Skills
Strong analytical skills and data-driven thinking
Ability to interact, communicate, and present ideas in a collaborative environment
Solid organizational, planning, and self-motivation skills
Excellent verbal and written communication skills
Ability to multitask and perform under tight deadlines
Minimum Experience Required
3-5 years’ digital marketing and/or agency experience
Strong experience with marketing and sales CRMs (preferably Pardot/Marketo and Salesforce)
Extensive experience with effective digital marketing copy and behavioral triggers
Demonstrable experience generating high-performing demand gen campaigns
Knowledge of demand gen best practices and benchmarking
Demonstrable experience of moving prospects through all stages of the marketing funnel
Compensation and Benefits
Competitive compensation (contingent on experience)
Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
A generous paid holiday schedule that includes the entire week of Christmas
Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
Annual professional and career development opportunities available
Social Committee that offers an inclusive environment to get to know coworkers in a fun way
Daily on-site group fitness classes
"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."
#J-18808-Ljbffr