Communications Manager
Maryland Nonprofits, Baltimore, MD, United States
Position Summary
The Communications Manager will advance PJC’s mission by increasing the reach and impact of our work through implementing strategic communications plans, raising the visibility of PJC, increasing our donor base, strengthening relationships with key audiences and partners, and shaping our public image with the community, donors, and allies. This role plays a critical role in PJC’s internal and external communications with primary responsibility for cultivating relationships with key media professionals, developing and implementing media outreach strategies, pitching to reporters and other media professionals, drafting press statements and other written communications, managing PJC’s social media presence, tracking media hits, and partnering with various departments and key stakeholders to raise PJC’s public profile. This position oversees the Communications and Branding team and works closely with the Development and Community Engagement teams.
Essential Duties and Responsibilities
Provides strategic direction for the structure and function of the Communications and Branding team.
Serves as the strategic advisor and leads on communications and branding initiatives to the Executive Director and Board.
Strengthens and deepens connections to key audiences, including donors, external partners, reporters, editors, and other platforms by leading efforts to expand PJC’s reach to new strategic audiences.
Serves as one of PJC’s key spokespeople in the media and with external audiences.
Develops and oversees a diverse range of branding programs to meet the changing needs and strengthen relationships with our community and partner organizations.
Executes strategic communications and branding plans to increase visibility and expand PJC’s donor base (i.e., blogs, newsletters, emails, calls to action, news updates, press calls, op‑eds, letters to the editor, online marketing, and social media campaigns).
Ensures all aspects of the organization’s programs and initiatives align with the organization’s mission and goals.
Raises the profile of PJC through traditional news media, public events, social media, and other communications outlets, as well as public outreach.
Oversees PJC’s branding, public‑facing materials, and graphic standards to include posting of content to internet sites.
Engages and collaborates with the community engagement team to ensure messaging is consistent, values aligned and centered on PJC focused initiatives.
In partnership with the community engagement and development teams, develops, coordinates, and leads creative campaigns, and other special PJC sponsored events.
Develops and executes successful short and long‑term media and social media outreach strategies.
Establishes and monitors KPIs to evaluate the success of communications and branding strategies and digital campaigns.
In partnership with the community engagement team develops and implements bold, consistent social media strategies to grow awareness, engagement, and community support.
Provides communications support and guidance to PJC partners, to include media training, messaging, and interview preparation.
Creates and approves publications in print newspapers, online newsletters, and annual reports.
Manages creation of style guides, logo designs, and reference guide.
Manages and negotiates contracts.
Performs other duties as assigned.
Qualifications, Knowledge, and Skills Required
Bachelor’s Degree in related fields (i.e., Communications, Journalism, or related field); Master’s Degree preferred.
8+ years of related non‑profit work experience specific to strategic communications, branding, and development programs.
Proven experience as a people leader with strong influence skills and the ability to lead cross‑functionally.
Prior community‑based work experience and social media strategy required.
A keen understanding of PJC’s mission, as well as the political dynamics and external factors that affect the organization’s work and community.
Knowledge of and comfort with media audiences, donors, and other external partners.
Demonstrated stature and confidence needed to gain the respect of key partners and stakeholders.
Strong writing and editing skills; ability to produce original, clear, concise talking points, press releases, and letters to the editor within tight deadlines.
Strong copyediting skills and attention to detail.
Exceptional verbal communications skills, interpersonal, and presentation skills.
Proven ability to think strategically, work collaboratively, and maintain humor and grace under pressure.
Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, Outlook).
Ability to work in a remote and office‑based setting.
Able to work flexible hours as needed to support organizational needs.
Ability to work effectively with diverse groups and strong commitment to social justice, PJC’s mission, and organizational values of diversity, equity, inclusion, and antiracism.
ADA Specifications
Normal demands associated with an office and remote‑based work environment.
Ability to work on computer for prolonged periods, communicate with individuals by telephone, video conferencing technologies, e‑mail, and face to face.
Must be able to travel up to 50% as needed to support organizational needs.
Please include a creative portfolio with your submission. There are only two places to upload files so please upload your creative portfolio in place of a cover letter. Thank you.
The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties, as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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Essential Duties and Responsibilities
Provides strategic direction for the structure and function of the Communications and Branding team.
Serves as the strategic advisor and leads on communications and branding initiatives to the Executive Director and Board.
Strengthens and deepens connections to key audiences, including donors, external partners, reporters, editors, and other platforms by leading efforts to expand PJC’s reach to new strategic audiences.
Serves as one of PJC’s key spokespeople in the media and with external audiences.
Develops and oversees a diverse range of branding programs to meet the changing needs and strengthen relationships with our community and partner organizations.
Executes strategic communications and branding plans to increase visibility and expand PJC’s donor base (i.e., blogs, newsletters, emails, calls to action, news updates, press calls, op‑eds, letters to the editor, online marketing, and social media campaigns).
Ensures all aspects of the organization’s programs and initiatives align with the organization’s mission and goals.
Raises the profile of PJC through traditional news media, public events, social media, and other communications outlets, as well as public outreach.
Oversees PJC’s branding, public‑facing materials, and graphic standards to include posting of content to internet sites.
Engages and collaborates with the community engagement team to ensure messaging is consistent, values aligned and centered on PJC focused initiatives.
In partnership with the community engagement and development teams, develops, coordinates, and leads creative campaigns, and other special PJC sponsored events.
Develops and executes successful short and long‑term media and social media outreach strategies.
Establishes and monitors KPIs to evaluate the success of communications and branding strategies and digital campaigns.
In partnership with the community engagement team develops and implements bold, consistent social media strategies to grow awareness, engagement, and community support.
Provides communications support and guidance to PJC partners, to include media training, messaging, and interview preparation.
Creates and approves publications in print newspapers, online newsletters, and annual reports.
Manages creation of style guides, logo designs, and reference guide.
Manages and negotiates contracts.
Performs other duties as assigned.
Qualifications, Knowledge, and Skills Required
Bachelor’s Degree in related fields (i.e., Communications, Journalism, or related field); Master’s Degree preferred.
8+ years of related non‑profit work experience specific to strategic communications, branding, and development programs.
Proven experience as a people leader with strong influence skills and the ability to lead cross‑functionally.
Prior community‑based work experience and social media strategy required.
A keen understanding of PJC’s mission, as well as the political dynamics and external factors that affect the organization’s work and community.
Knowledge of and comfort with media audiences, donors, and other external partners.
Demonstrated stature and confidence needed to gain the respect of key partners and stakeholders.
Strong writing and editing skills; ability to produce original, clear, concise talking points, press releases, and letters to the editor within tight deadlines.
Strong copyediting skills and attention to detail.
Exceptional verbal communications skills, interpersonal, and presentation skills.
Proven ability to think strategically, work collaboratively, and maintain humor and grace under pressure.
Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, Outlook).
Ability to work in a remote and office‑based setting.
Able to work flexible hours as needed to support organizational needs.
Ability to work effectively with diverse groups and strong commitment to social justice, PJC’s mission, and organizational values of diversity, equity, inclusion, and antiracism.
ADA Specifications
Normal demands associated with an office and remote‑based work environment.
Ability to work on computer for prolonged periods, communicate with individuals by telephone, video conferencing technologies, e‑mail, and face to face.
Must be able to travel up to 50% as needed to support organizational needs.
Please include a creative portfolio with your submission. There are only two places to upload files so please upload your creative portfolio in place of a cover letter. Thank you.
The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties, as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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