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Director, Systems, Data & AI Transformation

Rockstar, El Paso, TX, United States


Rockstar is recruiting for a forward-thinking SaaS company that is at the forefront of integrating business systems, data architecture, and AI transformation to drive scalable growth and intelligent operations.

We are seeking a hands-on, strategic leader to own and evolve the business systems, data architecture, and AI transformation roadmap.

This role operates at the intersection of systems, data, and execution—responsible for building the foundation that enables scalable growth, reliable decision-making, and AI-driven capabilities across the organization. The candidate will serve as the program leader for enterprise initiatives while acting as the architect of how the systems and data ecosystem connect and operate.

This is a player-coach role that combines program leadership, systems architecture, and hands-on execution in a fast-growing SaaS environment.

Key Responsibilities AI Transformation Leadership

Own and drive the AI transformation roadmap, advancing maturity from early-stage (Level 0–1) to scalable adoption (target: Level 3)

Identify and prioritize high-impact AI use cases across Finance, GTM, and Product in partnership with functional leaders

Lead execution of AI initiatives, including workflow automation and agentic AI capabilities

Ensure foundational systems and data structures are designed to support scalable AI adoption

Enterprise Systems & Data Architecture

Own the architecture and evolution of the business systems ecosystem across all functions

Define how core systems (e.g., HubSpot, NetSuite, Snowflake, and others) integrate, interact, and scale

Establish and maintain a unified data model and clear system-of-record definitions across the organization

Evaluate and guide selection of tools, platforms, and data infrastructure (e.g., warehouse, ETL, BI)

Design data flows and system interoperability to enable reporting, automation, and AI use cases

Act as the primary steward of business data integrity, consistency, and accessibility

Business Systems Ownership (Hands-On)

Own administration and optimization of key business systems, with a willingness to be hands-on where needed (e.g., configuration, field creation, workflow updates)

Partner with RevOps, Finance, and other stakeholders to ensure systems support evolving business needs

Provide architectural guidance for CRM (HubSpot) and ERP (NetSuite), while collaborating with functional owners on day-to-day usage

Ensure systems are scalable, well-structured, and aligned with downstream reporting and analytics requirements

Data, BI & Decision Enablement

Partner with Finance and RevOps to implement and scale business intelligence capabilities

Support the development of data models, reporting layers, and dashboards that enable real-time decision-making

Help define and standardize key metrics, KPIs, and reporting frameworks across the organization

Improve data quality and reliability across systems and reporting environments

Cross-Functional Program Leadership

Serve as the program manager for high-impact, cross-functional initiatives across Finance, GTM, Product, and Operations

Establish structure, accountability, and execution rigor across strategic projects

Align stakeholders, manage dependencies, and ensure initiatives are delivered on time and with clear outcomes

Act as a connective layer across teams to drive progress and reduce organizational friction

Business Process & Systems Alignment

Identify gaps where systems, data, and processes are disconnected

Design and implement scalable workflows that improve efficiency and data integrity

Partner with RevOps and other functional leaders to ensure process changes are supported by strong systems design

What Success Looks Like (12 Months)

AI maturity advances to Level 4 with clearly defined and operational use cases

A cohesive systems architecture is established, with clear integration patterns across HubSpot, NetSuite, and data platforms

A reliable data foundation is in place, with a defined source of truth and improved data consistency across systems

Business intelligence capabilities are implemented and actively used by leadership

Cross-functional initiatives are executed with greater speed, clarity, and accountability

Systems and data are structured to support automation and future AI expansion

Qualifications

8–12+ years of experience across business systems, data/analytics, technical program management, or business operations roles

Proven ability to lead cross-functional initiatives in a SaaS or technology-driven environment

Strong understanding of systems architecture, data modeling, and data flows across business applications

Hands‑on experience working with business systems (e.g., CRM, ERP) and data platforms (e.g., Snowflake or equivalent)

Experience implementing or scaling BI tools and reporting frameworks

Familiarity with AI, automation, or workflow tooling, with a strong interest in driving AI adoption

Ability to operate as both a strategic architect and hands‑on executor in a lean environment

Excellent communication skills, with the ability to work across technical and non‑technical stakeholders

Nice to Have

PMP or equivalent program management experience

Background as a developer, systems architect, or technical operator

Experience designing or scaling data infrastructure in a SaaS environment

Exposure to AI‑enabled workflows or agentic AI systems

Located in US East or Central time zone

Why This Role Matters This role is central to how the company scales. The candidate will define how the systems, data, and AI capabilities come together—enabling smarter decisions, more efficient execution, and a more connected, intelligent organization.

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