Digital Marketing Manager, Fashion E-Commerce #1806CG
Keller Executive Search, San Francisco, CA, United States
Overview
Our client, an innovative business in the
fashion technology and e-commerce industry
in the USA, is seeking a
Digital Marketing Manager
to lead online growth initiatives. This role will oversee multi‑channel campaigns that drive traffic, customer acquisition, retention, and revenue. The right candidate will bring a strong mix of performance marketing expertise and fashion brand awareness.
Key Responsibilities
Develop and execute paid and organic digital marketing strategies.
Manage campaigns across search, social, email, affiliate, and display channels.
Track KPIs including CAC, ROAS, CTR, conversion rate, and customer lifetime value.
Collaborate with creative and merchandising teams to align campaign messaging with launches and promotions.
Optimize audience targeting, budget allocation, and campaign performance.
Stay informed on fashion consumer trends and digital channel innovations.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
4+ years of digital marketing experience, preferably in fashion, retail, or e-commerce.
Hands‑on experience with Google Ads, Meta Ads, email platforms, and analytics tools.
Strong knowledge of performance marketing and customer acquisition strategies.
Excellent project management and communication skills.
Data‑driven mindset with creative problem‑solving ability.
Benefits
Salary range:
$95,000 – $130,000 USD per year
Health, dental, and vision benefits
401(k) with employer contribution
Bonus eligibility
Flexible PTO policy
Employee discounts and fashion industry perks
Equal Employment Opportunity and Non‑Discrimination Policy Equal Employment Opportunity Statement:
Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.
Commitment to Diversity:
Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.
Reasonable Accommodations:
Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.
Workplace Harassment:
Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
E‑Verify Participation:
Keller Executive Search and/or our clients may participate in E‑Verify. Information about E‑Verify participation will be provided during the application process where applicable.
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fashion technology and e-commerce industry
in the USA, is seeking a
Digital Marketing Manager
to lead online growth initiatives. This role will oversee multi‑channel campaigns that drive traffic, customer acquisition, retention, and revenue. The right candidate will bring a strong mix of performance marketing expertise and fashion brand awareness.
Key Responsibilities
Develop and execute paid and organic digital marketing strategies.
Manage campaigns across search, social, email, affiliate, and display channels.
Track KPIs including CAC, ROAS, CTR, conversion rate, and customer lifetime value.
Collaborate with creative and merchandising teams to align campaign messaging with launches and promotions.
Optimize audience targeting, budget allocation, and campaign performance.
Stay informed on fashion consumer trends and digital channel innovations.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
4+ years of digital marketing experience, preferably in fashion, retail, or e-commerce.
Hands‑on experience with Google Ads, Meta Ads, email platforms, and analytics tools.
Strong knowledge of performance marketing and customer acquisition strategies.
Excellent project management and communication skills.
Data‑driven mindset with creative problem‑solving ability.
Benefits
Salary range:
$95,000 – $130,000 USD per year
Health, dental, and vision benefits
401(k) with employer contribution
Bonus eligibility
Flexible PTO policy
Employee discounts and fashion industry perks
Equal Employment Opportunity and Non‑Discrimination Policy Equal Employment Opportunity Statement:
Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.
Commitment to Diversity:
Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.
Reasonable Accommodations:
Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.
Workplace Harassment:
Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
E‑Verify Participation:
Keller Executive Search and/or our clients may participate in E‑Verify. Information about E‑Verify participation will be provided during the application process where applicable.
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