Manager, Public Relations
Williams-Sonoma, Inc., New York, NY, United States
About West Elm
West Elm is a thriving global brand dedicated to modern design for real life. We believe great design should be accessible to all. Our mission is to create forward-thinking, functional solutions that unite value, quality, and innovation, while inspiring people to express their personal style and find joy in the spaces they call home.
Job Description We are seeking an accomplished PR Manager to amplify our brand values and storytelling across product launches, collaborations, and key brand moments. This role will drive innovative press strategies, scale earned media impact, and build meaningful relationships across media and influencer communities to increase brand awareness and affinity.
Qualifications
4–6+ years of experience executing successful public relations campaigns within an agency or in‑house brand
Strong relationships with national, lifestyle, and design‑industry media
Deep understanding of the home, design, and retail landscape
Experience managing influencer partnerships and brand collaborations
Strong communication, presentation, and organizational skills
Responsibilities Strategic PR & Campaigns
Monitor the home decor industry and cultural landscape for trends, providing insights and strategic recommendations on emerging talent, influencers, and changes in the media landscape, staying ahead of PR trends and new talent.
Lead press strategies for product launches, collaborations, and key brand moments
Partner cross‑functionally to support integrated marketing plans
Develop clear narratives and messaging aligned with brand goals
Identify timely cultural opportunities to elevate brand visibility
Support in nurturing relationships and managing partnership relations.
Influencer & Talent Partnerships
Architect a modern influencer strategy that moves beyond transactional posts to build authentic brand advocacy that converts including social influencer content.
Manage relationships with influencers across macro to micro tiers as well as key agency partners on all social media platforms.
Develop and execute high‑impact influencer programming in collaboration with internal teams
Source, negotiate, and manage influencer and tastemaker partnerships
Oversee seeding, deliverables, usage rights, timelines, and budgets
Brand Collaborations
Support collaboration concepting and amplification strategies
Execute PR rollout plans for partnership launches
Support in nurturing relationships and managing partnership relations.
Media Relations & Events
Build and maintain relationships with key editors, journalists, tastemakers, and media partners
Drive the creation of all press materials, including press releases, media alerts, new store opening alerts and briefing documents, ensuring tone and structure reflect the brand’s elevated and purposeful voice.
Lead press outreach around product launches, collaborations, and brand milestones to secure impactful media coverage
Plan and execute press events, experiential activations, and virtual programming
Reporting & Operations
Monitor coverage and manage reactive communications
Track KPIs and develop campaign recaps with insights
Manage PR budgets, timelines, and agency partners
Benefits We offer an extensive benefits package designed to help you grow personally and professionally, care for your family, and build a secure future. Depending on your position and location, benefits may include:
Competitive benefits, including medical, dental, and vision insurance; tax‑free spending accounts; same‑sex domestic partner benefits; commuter benefits; and more
A 401(k) plan and other investment opportunities
Paid vacation, holidays, and additional time‑off programs
A generous discount across all Williams‑Sonoma, Inc. brands through multiple shopping channels
Cross‑brand and cross‑functional career opportunities
Discounts on nearby gyms and other local businesses
This position is not eligible for visa sponsorship.
This role is not eligible for relocation assistance.
Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $110,000 - $120,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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West Elm is a thriving global brand dedicated to modern design for real life. We believe great design should be accessible to all. Our mission is to create forward-thinking, functional solutions that unite value, quality, and innovation, while inspiring people to express their personal style and find joy in the spaces they call home.
Job Description We are seeking an accomplished PR Manager to amplify our brand values and storytelling across product launches, collaborations, and key brand moments. This role will drive innovative press strategies, scale earned media impact, and build meaningful relationships across media and influencer communities to increase brand awareness and affinity.
Qualifications
4–6+ years of experience executing successful public relations campaigns within an agency or in‑house brand
Strong relationships with national, lifestyle, and design‑industry media
Deep understanding of the home, design, and retail landscape
Experience managing influencer partnerships and brand collaborations
Strong communication, presentation, and organizational skills
Responsibilities Strategic PR & Campaigns
Monitor the home decor industry and cultural landscape for trends, providing insights and strategic recommendations on emerging talent, influencers, and changes in the media landscape, staying ahead of PR trends and new talent.
Lead press strategies for product launches, collaborations, and key brand moments
Partner cross‑functionally to support integrated marketing plans
Develop clear narratives and messaging aligned with brand goals
Identify timely cultural opportunities to elevate brand visibility
Support in nurturing relationships and managing partnership relations.
Influencer & Talent Partnerships
Architect a modern influencer strategy that moves beyond transactional posts to build authentic brand advocacy that converts including social influencer content.
Manage relationships with influencers across macro to micro tiers as well as key agency partners on all social media platforms.
Develop and execute high‑impact influencer programming in collaboration with internal teams
Source, negotiate, and manage influencer and tastemaker partnerships
Oversee seeding, deliverables, usage rights, timelines, and budgets
Brand Collaborations
Support collaboration concepting and amplification strategies
Execute PR rollout plans for partnership launches
Support in nurturing relationships and managing partnership relations.
Media Relations & Events
Build and maintain relationships with key editors, journalists, tastemakers, and media partners
Drive the creation of all press materials, including press releases, media alerts, new store opening alerts and briefing documents, ensuring tone and structure reflect the brand’s elevated and purposeful voice.
Lead press outreach around product launches, collaborations, and brand milestones to secure impactful media coverage
Plan and execute press events, experiential activations, and virtual programming
Reporting & Operations
Monitor coverage and manage reactive communications
Track KPIs and develop campaign recaps with insights
Manage PR budgets, timelines, and agency partners
Benefits We offer an extensive benefits package designed to help you grow personally and professionally, care for your family, and build a secure future. Depending on your position and location, benefits may include:
Competitive benefits, including medical, dental, and vision insurance; tax‑free spending accounts; same‑sex domestic partner benefits; commuter benefits; and more
A 401(k) plan and other investment opportunities
Paid vacation, holidays, and additional time‑off programs
A generous discount across all Williams‑Sonoma, Inc. brands through multiple shopping channels
Cross‑brand and cross‑functional career opportunities
Discounts on nearby gyms and other local businesses
This position is not eligible for visa sponsorship.
This role is not eligible for relocation assistance.
Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $110,000 - $120,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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