Marketing Manager – Customer Growth

* Develop omnichannel strategies spanning digital, direct mail, branch, and partnerships* Ensure consistent messaging and seamless customer experience across touchpoints* Partner and leverage marketing automation team and tools to scale personalized cross-sell campaigns**What You Bring****Essential Qualities****Key Responsibilities*** **Acquisition Strategy & Execution** Build and execute multi-channel acquisition programs targeting high-value consumer and small business customers. Optimize cost per acquisition and conversion rates.* **Deposit Growth Initiatives** Develop campaigns to grow deposits across product portfolio. Create compelling offers and messaging that drive account openings and balance growth.* **Relationship Deepening Programs** Design cross-sell and upsell strategies that provide customer value. Build targeted campaigns based on customer behavior and life stage.* **Customer Analytics & Segmentation** Leverage data to identify high-potential segments and personalize marketing approaches. Monitor customer behavior to inform strategy and tactics.* **Cross-Functional Collaboration** Partner with Business Unit Leaders, Product, Sales Teams, Branch Network, and others to understand business needs and translate insights into effective marketing strategies.* **Performance & Budget Management** Track campaign performance, analyze results, and optimize for growth. Manage marketing budgets with fiscal discipline while maximizing impact.* **Compliance & Professionalism** Adhere to bank policies, BSA/AML requirements, and compliance training. Maintain professional conduct and regular attendance.* Passion for understanding customer needs and financial behaviors* Growth mindset focused on acquisition efficiency and customer value* Data-driven decision maker who balances analytics with creativity* Strong collaborator who builds effective partnerships across teams* Strategic thinker who excels at translating insights into action* Exceptional project management and prioritization skills* BA/BS degree* 5+ years in financial services marketing (customer acquisition, deposit growth, or relationship marketing)* Strong analytical capabilities with experience translating data into strategy* Proven experience driving measurable customer and deposit growth* Understanding of consumer and small business banking products* Demonstrated success managing multiple campaigns simultaneously* Excellent communication, presentation, and stakeholder management skills* Experience with enterprise marketing processes and budget management* MBA* Banking industry marketing experience* Lead generation and conversion optimization expertise* Marketing automation expertise (Salesforce Marketing Cloud, MX, etc.)* Digital marketing and performance marketing knowledge* Small business marketing experience* Medical, Dental, Vision Insurance* 401k, With Matching Contributions* Time Off Programs* Health Savings Account (HSA)/Dependent Care* Employee Banking* Growth Opportunities* Tuition Assistance* Short-Term/Long-Term Disability InsuranceFNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. We strive to represent the communities in which we serve. #J-18808-Ljbffr