VP of Marketing
Abyss Solutions Pty Ltd, Houston, TX, United States
Our Company
Abyss Solutions is reinventing industrial asset management both above and underwater for step-change improvements in; asset life, maintenance cost, and reduction of failure risk. Think oil rigs, dam walls, ship hulls, any asset subject to deterioration in water and weather.
We do so utilize extremely sophisticated, unique (and patented) Artificial Intelligence/ Machine Learning software together with a deep understanding of our customers’ asset integrity needs and processes. Creating a 3D ‘digital twin’ of customer assets. Using drones and Abyss analytics is just the beginning, Abyss comprehensively classifies the ‘state’ of the asset to identify exactly what maintenance is required, providing precise direction.
Abyss is driving to fully automate the maintenance process, expanding applications and capabilities into other verticals.
Position Summary The Vice President of Marketing will lead the overall marketing strategy, brand positioning, and demand generation initiatives for the organization. The company does not currently have a marketing function and the candidate needs to have experience building a brand, team, strategy, and tactics from scratch. This role is responsible for driving growth, enhancing brand visibility, and ensuring alignment between marketing, sales, and business objectives. The VP of Marketing will oversee all marketing functions including digital, product marketing, communications, and customer engagement.
Key responsibilities
Develop and execute a comprehensive marketing strategy aligned with business goals and revenue targets
Lead brand positioning, messaging, and go-to-market strategies across all channels
Drive demand generation, lead acquisition, and customer retention initiatives
Oversee digital marketing, content, performance marketing, and social media strategies
Collaborate closely with Sales to optimize pipeline growth and conversion rates
Manage marketing budgets, ROI tracking, and performance analytics
Build, mentor, and lead a high-performing marketing team
Identify market trends, customer insights, and competitive positioning
Strengthen public relations, corporate communications, and thought leadership
Ensure consistent brand identity across all platforms and touchpoints
Partner with product and customer success teams to enhance customer experience
Person specification
Proven ability to develop and execute high-impact marketing strategies that drive business growth
Must have oil & gas Industry experience
Strong leadership skills with experience managing, mentoring, and scaling high-performing teams
Excellent strategic thinking with the ability to translate business goals into actionable plans
Data-driven mindset with strong analytical and problem-solving capabilities
Exceptional communication and presentation skills, with the ability to influence senior stakeholders
Strong collaboration skills with experience working cross-functionally (Sales, Product, Customer Success)
Deep understanding of digital marketing, brand management, and demand generation
Experience operating in global or multi-regional markets
High level of commercial awareness and business acumen
Results-oriented with a strong sense of ownership and accountability
Ability to thrive in a fast-paced, dynamic, and evolving environment
Innovative thinker with a proactive and solution-focused approachStrong organizational and decision-making skills
Customer-centric mindset with a focus on delivering value and enhancing customer experience
High level of professionalism, integrity, and ethical standards
Role’s specification
Based in Houston but hybrid work schedule
Qualification
Bachelor’s degree in Marketing, Business Administration, or a related field
MBA or relevant postgraduate qualification (preferred)
10–15+ years of progressive experience in marketing
Minimum 5+ years of experience in a senior leadership role (e.g., Head of Marketing, Director)
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We do so utilize extremely sophisticated, unique (and patented) Artificial Intelligence/ Machine Learning software together with a deep understanding of our customers’ asset integrity needs and processes. Creating a 3D ‘digital twin’ of customer assets. Using drones and Abyss analytics is just the beginning, Abyss comprehensively classifies the ‘state’ of the asset to identify exactly what maintenance is required, providing precise direction.
Abyss is driving to fully automate the maintenance process, expanding applications and capabilities into other verticals.
Position Summary The Vice President of Marketing will lead the overall marketing strategy, brand positioning, and demand generation initiatives for the organization. The company does not currently have a marketing function and the candidate needs to have experience building a brand, team, strategy, and tactics from scratch. This role is responsible for driving growth, enhancing brand visibility, and ensuring alignment between marketing, sales, and business objectives. The VP of Marketing will oversee all marketing functions including digital, product marketing, communications, and customer engagement.
Key responsibilities
Develop and execute a comprehensive marketing strategy aligned with business goals and revenue targets
Lead brand positioning, messaging, and go-to-market strategies across all channels
Drive demand generation, lead acquisition, and customer retention initiatives
Oversee digital marketing, content, performance marketing, and social media strategies
Collaborate closely with Sales to optimize pipeline growth and conversion rates
Manage marketing budgets, ROI tracking, and performance analytics
Build, mentor, and lead a high-performing marketing team
Identify market trends, customer insights, and competitive positioning
Strengthen public relations, corporate communications, and thought leadership
Ensure consistent brand identity across all platforms and touchpoints
Partner with product and customer success teams to enhance customer experience
Person specification
Proven ability to develop and execute high-impact marketing strategies that drive business growth
Must have oil & gas Industry experience
Strong leadership skills with experience managing, mentoring, and scaling high-performing teams
Excellent strategic thinking with the ability to translate business goals into actionable plans
Data-driven mindset with strong analytical and problem-solving capabilities
Exceptional communication and presentation skills, with the ability to influence senior stakeholders
Strong collaboration skills with experience working cross-functionally (Sales, Product, Customer Success)
Deep understanding of digital marketing, brand management, and demand generation
Experience operating in global or multi-regional markets
High level of commercial awareness and business acumen
Results-oriented with a strong sense of ownership and accountability
Ability to thrive in a fast-paced, dynamic, and evolving environment
Innovative thinker with a proactive and solution-focused approachStrong organizational and decision-making skills
Customer-centric mindset with a focus on delivering value and enhancing customer experience
High level of professionalism, integrity, and ethical standards
Role’s specification
Based in Houston but hybrid work schedule
Qualification
Bachelor’s degree in Marketing, Business Administration, or a related field
MBA or relevant postgraduate qualification (preferred)
10–15+ years of progressive experience in marketing
Minimum 5+ years of experience in a senior leadership role (e.g., Head of Marketing, Director)
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