Marketing - Wholesale Marketing Manager
Clarks, Needham Heights, MA, United States
Job Description
Wholesale Marketing Manager
The Wholesale Marketing Manager will play a key role in the planning and activation of wholesale marketing programs. The ideal candidate will elevate the Clarks brand image and drive conversion across the extensive wholesale network of partners focus on Independent Specialty and Regional Chains. This position will play a key role in developing and activating new strategies with focus on in-store, digital and affiliate tactics. Under Clarks new global strategy this role will serve as a strong voice representing the largest global wholesale segment in the organization. Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role.
What You'll Do:
Contribute to and manage the wholesale marketing strategy and tactical delivery for the Clarks Core business functions.
Develop and activate key account and key regional account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. Evaluate and optimize marketing programs.
Create “storytelling” tools that deliver in-store, digital and social engagement and conversion
Build cross-functional relationships with key stakeholders in Marketing, Sales, Product, Finance, Digital and Creative. These relationships are a key component driving the success of wholesale marketing.
Strong understanding of the wholesale marketplace, co-op marketing and competitor landscape.
Extremely well organized with the keen sense to adapt to and develop process that drives clarity and results internally and externally.
Support Director of Marketing with channel and coop marketing budgets while driving innovation that exceeds program goals.
Develop and manage the annual co-op marketing budget. Ensure adherence to program spend, allocation.
Focus co-op plan to deliver Clarks specific marketing programs that drive brand building and conversion.
Create and activate trade marketing plans for key independent accounts. Deliver best-in-class presence for the Clarks brand through in-store, digital, print and OOH.
Work to develop wholesale marketing loyalty and rewards programs.
Stakeholder for all marketing planning and delivery at tradeshows/pre-lines and customer meetings.
Ownership of delivering in-store environment assets to wholesale customers.
Oversee trade brand collateral and deliver brand consistency and image across all touch points.
Maintain all seasonal brand assets on the Clarks B2B website.
Measure, report and optimize all trade marketing programs… Apply rigor to process and timelines.
What You'll Bring:
Bachelor’s degree in marketing and/or business management
Working knowledge of marketing project management process
Strong understanding of the wholesale/Retail marketplace (preferably within footwear or apparel)
Direct experience with co-op marketing and trade marketing (this is not a brand marketing role)
Innovative thinker who is excited to bring new ways of working into the business
Knowledge of analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
Must be able to travel domestically approx. 20% (some night and weekend travel required)
Energetic, passionate individual who can successfully build relationships and deliver results to the business.
Sees opportunities not problems…
5+ years direct experience with trade marketing, coop marketing and wholesale channel marketing
Clearly demonstrated ability to organize time and projects, delivering on-time, on-budget deliverables and/or projects
Proven, experienced project manager who thrives on working in a fast-paced, multi-deliverable environment.
People person who is comfortable being the “face of” the Clarks brand internally and externally
Ability to manage up and across in a tiered global organization
Microsoft Office - advanced Excel, PowerPoint, Word etc.
Strong project and process management skills using technology
Manage internal systems
Highly developed organizational skills and ability to prioritize
Manage multiple priorities and deliverables
Ability to build strong relationships across organization and externally
Passion for the business and thrives on the opportunity to build successful programs
Ability to lead, but willing to learn
Treats all projects and partners with a sense of urgency
Team player who will add to the strong Clarks culture
Focus on the details that turn good programs into great programs
Self-motivated and can work independently. Ability to see two steps ahead…
Ability to sell/influence others cross-departmentally
Personality that others are drawn to… Collaborative, decisive and results driven
Disclaimer This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.
About Clarks Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brother James and Cyrus Clark made a slipper from sheepskin off cuts. At the time it was ground‑breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks. This season, we're proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all-bringing to life Clarks' new global campaign, for the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we're ready to lead the way. After all, we're the originators, not imitators. It's who we are, who we've always been. And to change the world of tomorrow, we're doing things differently today. As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age, disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re‑assignment, complying with local legislative requirements.
Actual compensation within a pay range will be based on factors including but not limited to a candidate’s relevant experience, qualifications, performance, Clarks’ business needs, internal equity and any statutory obligations.The pay range for this role may be modified by Clarks at any time in the future. #J-18808-Ljbffr
The Wholesale Marketing Manager will play a key role in the planning and activation of wholesale marketing programs. The ideal candidate will elevate the Clarks brand image and drive conversion across the extensive wholesale network of partners focus on Independent Specialty and Regional Chains. This position will play a key role in developing and activating new strategies with focus on in-store, digital and affiliate tactics. Under Clarks new global strategy this role will serve as a strong voice representing the largest global wholesale segment in the organization. Managing the development of seasonal programs, budgets and at least one direct report are key qualifications for this role.
What You'll Do:
Contribute to and manage the wholesale marketing strategy and tactical delivery for the Clarks Core business functions.
Develop and activate key account and key regional account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. Evaluate and optimize marketing programs.
Create “storytelling” tools that deliver in-store, digital and social engagement and conversion
Build cross-functional relationships with key stakeholders in Marketing, Sales, Product, Finance, Digital and Creative. These relationships are a key component driving the success of wholesale marketing.
Strong understanding of the wholesale marketplace, co-op marketing and competitor landscape.
Extremely well organized with the keen sense to adapt to and develop process that drives clarity and results internally and externally.
Support Director of Marketing with channel and coop marketing budgets while driving innovation that exceeds program goals.
Develop and manage the annual co-op marketing budget. Ensure adherence to program spend, allocation.
Focus co-op plan to deliver Clarks specific marketing programs that drive brand building and conversion.
Create and activate trade marketing plans for key independent accounts. Deliver best-in-class presence for the Clarks brand through in-store, digital, print and OOH.
Work to develop wholesale marketing loyalty and rewards programs.
Stakeholder for all marketing planning and delivery at tradeshows/pre-lines and customer meetings.
Ownership of delivering in-store environment assets to wholesale customers.
Oversee trade brand collateral and deliver brand consistency and image across all touch points.
Maintain all seasonal brand assets on the Clarks B2B website.
Measure, report and optimize all trade marketing programs… Apply rigor to process and timelines.
What You'll Bring:
Bachelor’s degree in marketing and/or business management
Working knowledge of marketing project management process
Strong understanding of the wholesale/Retail marketplace (preferably within footwear or apparel)
Direct experience with co-op marketing and trade marketing (this is not a brand marketing role)
Innovative thinker who is excited to bring new ways of working into the business
Knowledge of analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
Must be able to travel domestically approx. 20% (some night and weekend travel required)
Energetic, passionate individual who can successfully build relationships and deliver results to the business.
Sees opportunities not problems…
5+ years direct experience with trade marketing, coop marketing and wholesale channel marketing
Clearly demonstrated ability to organize time and projects, delivering on-time, on-budget deliverables and/or projects
Proven, experienced project manager who thrives on working in a fast-paced, multi-deliverable environment.
People person who is comfortable being the “face of” the Clarks brand internally and externally
Ability to manage up and across in a tiered global organization
Microsoft Office - advanced Excel, PowerPoint, Word etc.
Strong project and process management skills using technology
Manage internal systems
Highly developed organizational skills and ability to prioritize
Manage multiple priorities and deliverables
Ability to build strong relationships across organization and externally
Passion for the business and thrives on the opportunity to build successful programs
Ability to lead, but willing to learn
Treats all projects and partners with a sense of urgency
Team player who will add to the strong Clarks culture
Focus on the details that turn good programs into great programs
Self-motivated and can work independently. Ability to see two steps ahead…
Ability to sell/influence others cross-departmentally
Personality that others are drawn to… Collaborative, decisive and results driven
Disclaimer This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.
About Clarks Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brother James and Cyrus Clark made a slipper from sheepskin off cuts. At the time it was ground‑breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks. This season, we're proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all-bringing to life Clarks' new global campaign, for the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we're ready to lead the way. After all, we're the originators, not imitators. It's who we are, who we've always been. And to change the world of tomorrow, we're doing things differently today. As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age, disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re‑assignment, complying with local legislative requirements.
Actual compensation within a pay range will be based on factors including but not limited to a candidate’s relevant experience, qualifications, performance, Clarks’ business needs, internal equity and any statutory obligations.The pay range for this role may be modified by Clarks at any time in the future. #J-18808-Ljbffr